online promotions

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Online Promotions

Author : Bill Carmody
ISBN : 1582751323
Genre :
File Size : 20. 61 MB
Format : PDF, ePub, Mobi
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"Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first." -Seth Godin, creator of the world's first online promotion (in 1989) Author of "Purple Cow" and "Free Prize Inside" "Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space." - Tim Sanders, author of "Love is the Killer App: How to Win Business and Influence Friends" and Leadership Coach at Yahoo! Inc.

Personalized Online Promotions

Author : Farnaz Barary Savadkoohi
ISBN : OCLC:808380688
Genre :
File Size : 67. 53 MB
Format : PDF, Kindle
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Personalization is widely used by marketers in today's world. It is not only a competitive advantage but is becoming a necessity for companies. Recent information technology advances have helped a lot to improve personalization methods. Companies could collect data about their customers through the Internet more easily and quickly. In return, companies create more values for their customers through personalization in performance as well as personalization in relationship. However, personalization may also bring new problems if customers are concerned about issues such as privacy, choice overload, and perceived fairness. This thesis examines the advantages and disadvantages of personalization from both customers' and companies' perspectives. It also studies how customer reactions to personalization change over time, and suggests a conceptual framework that shows how customer behavior affects companies' profitability. It concludes with recommendations about how companies should act in order to have successful online personalization strategies.

Handbook Of Research On Enterprise 2 0 Technological Social And Organizational Dimensions

Author : Cruz-Cunha, Maria Manuela
ISBN : 9781466643741
Genre : Business & Economics
File Size : 82. 23 MB
Format : PDF, ePub, Mobi
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Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.

Advertising And Promotion

Author : Chris Hackley
ISBN : 9781526417725
Genre : Business & Economics
File Size : 78. 78 MB
Format : PDF, Docs
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Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor’s manual, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

Advances In Advertising Research Vol Iv

Author : Sara Rosengren
ISBN : 9783658023652
Genre : Business & Economics
File Size : 22. 17 MB
Format : PDF, ePub
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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Social Media Promotions For Musicians

Author : Bobby Owsinski
ISBN : 1480387355
Genre : Music
File Size : 82. 7 MB
Format : PDF, ePub, Mobi
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This book shows you: How to increase your fan or client following via social media ; The best way to promote yourself, your band or your music using Facebook, Google+, YouTube, Twitter and Pinterest ; The most overlooked items on your website that are essential for getting gigs and reviews ; The secret to email newsletters, the most important online tool for marketing to your fans that you have ; How to craft posts that your fans want to read, and will send to their friends ; How to brand yourself even if you don't think you have one ; How to develop an online strategy that will never be outdated ; The secrets behind successful Facebook and Twitter posts.

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author : Terence Shimp
ISBN : 9781111580216
Genre : Business & Economics
File Size : 27. 81 MB
Format : PDF, Kindle
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Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Issues In Applied Psychology 2011 Edition

Author :
ISBN : 9781464967528
Genre : Psychology
File Size : 74. 16 MB
Format : PDF
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Issues in Applied Psychology / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Applied Psychology. The editors have built Issues in Applied Psychology: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Applied Psychology in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Applied Psychology: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at

Online Advertising And Promotion Modern Technologies For Marketing

Author : Hanafizadeh, Payam
ISBN : 9781466608863
Genre : Business & Economics
File Size : 42. 61 MB
Format : PDF
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"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Online Marketing For Busy Authors

Author : Fauzia Burke
ISBN : 9781626567863
Genre : Business & Economics
File Size : 33. 74 MB
Format : PDF, ePub
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If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

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