otherwise the wisdom you need to succeed in a diverse and divisive world

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Otherwise

Author : Dick Martin
ISBN : 9780814417539
Genre : Business & Economics
File Size : 83. 74 MB
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Everyone puts multiethnic faces in marketing materials, but it's mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. OtherWise is a deep and engaging exploration of diversity in America and how we can bridge differences-across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves. This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover: What America's changing demography means for business * How unconscious biases shape behaviors and beliefs * How to connect across cultures, borders, and perspectives * How to move beyond tolerating differences to capitalizing on them OtherWise strips away the barriers of "us" and "them," and lays bare profound truths for relating to others around us.

Leadership Communication

Author : E. Bruce Harrison
ISBN : 9781606498095
Genre : Business & Economics
File Size : 72. 79 MB
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My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it’s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O’Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.

Research In The Social Scientific Study Of Religion

Author :
ISBN : 9789004252073
Genre : Religion
File Size : 82. 72 MB
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The twenty-fourth volume of RSSSR includes a landmark collection of papers on religion, spirituality, and health, as well as papers on other key areas in the study of religion such as spirituality and faith development.

Secrets Of The Marketing Masters

Author : Dick MARTIN
ISBN : 9780814410226
Genre : Business & Economics
File Size : 66. 91 MB
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All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.

Tame The Primitive Brain

Author : Mark Bowden
ISBN : 9781118566732
Genre : Business & Economics
File Size : 25. 19 MB
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A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others, along with the best tools to manage them. A number one anxiety in business is dealing with problem people. In Tame the Primitive Brain, Mark Bowden's fresh approach is the fastest and most effective way to understand why someone acts towards you the way they do; why you react to their behavior in the way you do; and most importantly, what exactly to do about it to achieve the right outcomes. Brings new and fresh perspectives to business readers for dealing with tricky behaviors Explains how to effectively manage those around you at any level in an organization Shares the latest evolutionary behavioral theory, neuroscientific evidence, and the tried and tested tools and tricks based on these premises This simple model of how we humans can and do relate to each other brings increased depth of understanding and expands your toolset to better manage yourself and others to achieve anything.

Rebuilding Brand America

Author : Dick Martin
ISBN : 0814473334
Genre : Business & Economics
File Size : 82. 51 MB
Format : PDF
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Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management. Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald's, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as: * Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East. * Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind. * Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice. Based on a deep understanding of anti-Americanism's roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.

We Can T Talk About That At Work

Author : Mary-Frances Winters
ISBN : 9781523094288
Genre : Business & Economics
File Size : 60. 74 MB
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We Need to Talk! Conversations about taboo topics happen at work every day. And if they aren't handled effectively, they can become polarizing and divisive, impacting productivity, engagement, retention, teamwork, and even employees' sense of safety in the workplace. In this concise and powerful book, Mary-Frances Winters shows how to deal with sensitive subjects in a way that brings people together instead of driving them apart. She helps you become aware of the role culture plays in shaping people's perceptions, habits, and communication styles and gives detailed guidance for structuring conversations about those things we're not supposed to talk about. Preparation is crucial—but so is intent. Winters advises you to “come from your heart, learn from your mistakes, and continue to contribute to making this a more inclusive world for all.”

The 3g Way

Author : Francisco Souza Homem De Mello
ISBN : 0990457516
Genre : Leadership
File Size : 37. 97 MB
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The 3G Way is an introduction to the management style developed by three Brazilian entrepreneurs who took over some of the main icons of American capitalism: Anheuser Busch, Heinz and Burger King.

35 Dumb Things Well Intended People Say

Author : Maura Cullen
ISBN : 9781600378126
Genre : Business & Economics
File Size : 83. 64 MB
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EVEN WELL-INTENDED PEOPLE CAN CAUSE HARM Have you ever heard yourself or someone else say: "Some of my best friends are... (Black, White, Asian, etc.)"? "I don't think of you as... (Gay, Disabled, Jewish, etc.)"? "I don't see color, I'm colorblind"? These statements and dozens like them can build a divide between us and the people we interact with. Though well-intended, they often widen the diversity gap sometimes causing irreparable harm personally and professionally. If you've ever wanted to be more effective in your communication with others, or have been afraid of saying the wrong thing, then this concise guide is essential to becoming more inclusive and diversity-smart. A POWERFUL DIVERSITY TRAINING TOOL FROM ONE OF THE MOST RESPECTED DIVERSITY TRAINERS.

Becoming A Critically Reflective Teacher

Author : Stephen D. Brookfield
ISBN : 9781119049708
Genre : Education
File Size : 64. 64 MB
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Defining Racist and Racism -- The Slippery Nature of Racial Microaggressions -- The Inability of Whites to See Themselves as Racial Beings -- Using Narrative Disclosure to Set a Tone for Examining Race -- Colleagues as Critical Lenses on Race -- What Students' Eyes Tell Us about Examining Race in the Classroom -- We Need to Prep Students -- Modeling by Leaders Is Crucial -- Conversations about Race Will Not Produce Solutions -- Normalizing Racism -- Conclusion -- Chapter 13: Negotiating the Risks of Critical Reflection -- Impostorship -- Dealing with Impostorship -- Cultural Suicide -- Avoiding Cultural Suicide -- Lost Innocence -- Marginalization -- Avoiding Political Marginalization -- Conclusion -- Chapter 14: Practicing Critically Reflective Leadership -- What Is Critically Reflective Leadership? -- Followers' Eyes -- Colleagues' Perceptions -- Theory -- Personal Experience -- Embedding Critical Reflection in Meetings -- The Circle of Voices -- The Critical Incident Questionnaire (CIQ) -- Clearness Committee -- Appreciative Pause -- Modeling Critically Reflective Leadership -- Conclusion -- Bibliography -- Index -- EULA

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