paid attention innovative advertising for a digital world cambridge marketing handbooks

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Paid Attention

Author : Faris Yakob
ISBN : 0749473606
Genre : Business & Economics
File Size : 68. 32 MB
Format : PDF, Kindle
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"Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communications landscape. A modern model for how brands operate and innovate in the evolving market for ideas, it contains both beliefs that can guide behaviour and practical tools and examples to help account planners and strategists in their jobs and careers. Paid Attention provides a framework for brands and market research based on the emerging context of behavioural economics. It references a wide body of theory and praxis, from neuroscience, advertising research, behavioural economics, psychology, sociology, technology and even science fiction. Mapping advertising to a wider analysis of culture, it appeals to media scholars and anyone interested in today's media-saturated culture"--

The Sage Handbook Of Digital Journalism

Author : Tamara Witschge
ISBN : 9781473955073
Genre : Language Arts & Disciplines
File Size : 58. 46 MB
Format : PDF, Docs
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The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

Managing Media And Digital Organizations

Author : Eli M. Noam
ISBN : 9783319712888
Genre : Social Science
File Size : 42. 64 MB
Format : PDF
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What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field—the management of information resources and products—to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

Hoover S Handbook Of Emerging Companies 2000

Author : Hoover's Business Press
ISBN : 1573110566
Genre : Business & Economics
File Size : 71. 20 MB
Format : PDF, ePub
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Profiles of America's fastest-rising firms include company overviews and histories, products and brand names, and key financial and employment data

Democracy And Media Decadence

Author : John Keane
ISBN : 9781107513105
Genre : Political Science
File Size : 48. 40 MB
Format : PDF, Kindle
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We live in a revolutionary age of communicative abundance in which many media innovations - from satellite broadcasting to smart glasses and electronic books - spawn great fascination mixed with excitement. In the field of politics, hopeful talk of digital democracy, cybercitizens and e-government has been flourishing. This book admits the many thrilling ways that communicative abundance is fundamentally altering the contours of our lives and of our politics, often for the better. But it asks whether too little attention has been paid to the troubling counter-trends, the decadent media developments that encourage public silence and concentrations of unlimited power, so weakening the spirit and substance of democracy. Exploring examples of clever government surveillance, market censorship, spin tactics and back-channel public relations, John Keane seeks to understand and explain these trends, and how best to deal with them. Tackling some tough but big and fateful questions, Keane argues that 'media decadence' is deeply harmful for public life.

Working Mother

Author :
Genre :
File Size : 41. 59 MB
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The magazine that helps career moms balance their personal and professional lives.

Stereo Review

Author :
ISBN : UOM:39015013633782
Genre : Sound recordings
File Size : 23. 89 MB
Format : PDF, ePub
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The Nation

Author :
ISBN : STANFORD:36105112921775
Genre : Literature
File Size : 81. 3 MB
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Software Engineering Technical Organizational And Economic Aspects An Arabic Textbook

Author : Hany Ammar
ISBN : 9781411680005
Genre :
File Size : 78. 35 MB
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This is an Arabic textbook on software engineering. To be used for classroom study and for self-study. Prerequisites include some understanding of programming, data structures, and algorithms.

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