persuasion equation the subtle science of getting your way

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Persuasion Equation

Author : Mark Rodgers
ISBN : 9780814434185
Genre : Business & Economics
File Size : 59. 31 MB
Format : PDF
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How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation-a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: Radiate an aura of expertise * Win trust and leverage credibility * Build a business case that appeals to both heart and mind * Adapt for personality, gender, and generational differences * Use language strategically * Perfect the five-step persuasion process * Generate group buy-in * Master organizational politics * And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

Accelerate The Sale Kick Start Your Personal Selling Style To Close More Sales Faster

Author : Mark Rodgers
ISBN : 9780071761253
Genre : Business & Economics
File Size : 28. 96 MB
Format : PDF, ePub
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Open the throttle on your sales potential—and leave your competitors in the dust! Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to: Qualify Buyers Using Just Two Well-Selected Words Develop Your Marketplace Superiority Acquire unparalleled persuasive language techniques Whether you sell B2B or B2C, use Accelerate the Sale to power your sales success from 0 to 60 in no time flat. Praise for Accelerate the Sale: “I drive exotic cars, and it’s an interesting coincidence that Mark talks about speed, acceleration, and roaring to the finish line. This book is not a theoretical guide but rather a practical companion. It’s a high-performance learning vehicle.” —Alan Weiss , author of Million Dollar Consulting “Great book! It’s loaded with ‘golden nuggets’ throughout each chapter. Add the ‘Street Smarts’ and ‘Accsellerators’ sections and you have the new A-to-Z quick reference for sales success!” —Greg Heichelbech, CEO, Triumph North America “Any serious student of sales and sales leadership would do well to reflect on the wisdom Mark Rodgers has packed into this book!” —Bob Althoff, President of the world’s oldest Harley-Davidson dealership, A.D. Farrow Harley-Davidson “This powerful, practical book, based on proven, real-life experience, shows you how to make the sale, faster and easier than ever before!” —Brian Tracy, author of The Psychology of Selling

40 Days Of Dating

Author : Jessica Walsh
ISBN : 9781613127155
Genre : Self-Help
File Size : 70. 66 MB
Format : PDF, ePub, Docs
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When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit—could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers.

The Art Of Woo

Author : G. Richard Shell
ISBN : 1591841763
Genre : Business & Economics
File Size : 52. 31 MB
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Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.

The Science Of Influence

Author : Kevin Hogan
ISBN : 0470880716
Genre : Business & Economics
File Size : 60. 2 MB
Format : PDF, ePub, Docs
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Get customers, clients, and co-workers to say "yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.

The Theoretical Minimum

Author : Leonard Susskind
ISBN : 9780465038923
Genre : Science
File Size : 54. 31 MB
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A Wall Street Journal Best Book of 2013 If you ever regretted not taking physics in college--or simply want to know how to think like a physicist--this is the book for you. In this bestselling introduction, physicist Leonard Susskind and hacker-scientist George Hrabovsky offer a first course in physics and associated math for the ardent amateur. Challenging, lucid, and concise, The Theoretical Minimum provides a tool kit for amateur scientists to learn physics at their own pace.

The Science Question In Feminism

Author : Sandra G. Harding
ISBN : 0801493633
Genre : Social Science
File Size : 85. 88 MB
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Can science, steeped in Western, masculine, bourgeois endeavors, nevertheless be used for emancipatory ends? In this major contribution to the debate over the role gender plays in the scientific enterprise, Sandra Harding pursues that question, challenging the intellectual and social foundations of scientific thought.Harding provides the first comprehensive and critical survey of the feminist science critiques, and examines inquiries into the androcentricism that has endured since the birth of modern science. Harding critiques three epistemological approaches: feminist empiricism, which identifies only bad science as the problem; the feminist standpoint, which holds that women's social experience provides a unique starting point for discovering masculine bias in science; and feminist postmodernism, which disputes the most basic scientific assumptions. She points out the tensions among these stances and the inadequate concepts that inform their analyses, yet maintains that the critical discourse they foster is vital to the quest for a science informed by emancipatory morals and politics.

Persuasion

Author : Dave Lakhani
ISBN : 111804049X
Genre : Business & Economics
File Size : 52. 79 MB
Format : PDF
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Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward

Resistance And Persuasion

Author : Eric S. Knowles
ISBN : 9781135626372
Genre : Psychology
File Size : 36. 53 MB
Format : PDF
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Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

The Dynamics Of Persuasion

Author : Richard M. Perloff
ISBN : 9781317328872
Genre : Language Arts & Disciplines
File Size : 54. 61 MB
Format : PDF, Kindle
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

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