persuasion reception and responsibility

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Persuasion Reception And Responsibility

Author : Charles Larson
ISBN : 9781111349271
Genre : Performing Arts
File Size : 25. 55 MB
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Reflecting the latest practices and developments from the field, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e, examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion. Extremely student friendly, the lively Thirteenth Edition is packed with timely, real-life examples of persuasion in action that help students apply what they’ve learned to everyday life. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures students consider ethical implications as they develop their own persuasion skills. Proven author Charles U. Larson--a respected professor and successful practitioner--weaves together persuasion theory, research, and ethics to help students develop skills as critical consumers of all forms of persuasion as well as understand their responsibilities as constant receivers of persuasive messages in today’s 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasion

Author : Charles U. Larson
ISBN : 0534619029
Genre : Drama
File Size : 43. 44 MB
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Part One: THEORETICAL PREMISES. 1. Persuasion in Today's World. 2. Perspectives on Ethics in Persuasion. 3. Traditional and Humanistic Approaches to Persuasion Research. 4. Social Scientific Approaches to Persuasion. 5. The Making, Use, and Misuse of Symbols. 6. Tools for Analyzing Language and Other Symbol Dimensions of Language. Part Two: IDENTIFYING PERSUASIVE FIRST PREMISES. 7. Process Premises: The Tools of Motivation. 8. Content Premises in Persuasion. 9. Cultural Premises in Persuasion. 10. Nonverbal Messages in Persuasion. Part Three: APPLICATIONS OF PERSUASIVE PREMISES. 11. The Persuasive Campaign or Movement. 12. Becoming a Persuader. 13. Modern Media and Persuasion. 14. The Techniques of Propaganda. 15. The Use of Persuasive Premises in Advertising and Integrated Marketing Communication (IMC). Epilogue. Index.

Persuasion Reception And Responsibility

Author : Charles U. Larson
ISBN : 9781133712503
Genre : Social Science
File Size : 64. 59 MB
Format : PDF, ePub
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Reflecting the latest practices and developments from the field, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e, examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion. Extremely student friendly, the lively Thirteenth Edition is packed with timely, real-life examples of persuasion in action that help students apply what they've learned to everyday life. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures students consider ethical implications as they develop their own persuasion skills. Proven author Charles U. Larson--a respected professor and successful practitioner--weaves together persuasion theory, research, and ethics to help students develop skills as critical consumers of all forms of persuasion as well as understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasion

Author : Charles U. Larson
ISBN : UOM:39015000602147
Genre : Persuasion (Psychology)
File Size : 69. 27 MB
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Persuasion Reception And Responsibility

Author : CTI Reviews
ISBN : 9781478400929
Genre : Education
File Size : 53. 66 MB
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Facts101 is your complete guide to Persuasion, Reception and Responsibility. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Outlines And Highlights For Persuasion

Author : Cram101 Textbook Reviews
ISBN : 1616543361
Genre : Education
File Size : 37. 98 MB
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Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780495091592

Socialcorp

Author : Joel Postman
ISBN : 0321636309
Genre : Computers
File Size : 85. 56 MB
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This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

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