persuasion reception and responsibility

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Persuasion Reception And Responsibility

Author : Charles U. Larson
ISBN : 9781111349271
Genre : Social Science
File Size : 60. 85 MB
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Reflecting the latest practices and developments from the field, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e, examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion. Extremely student friendly, the lively Thirteenth Edition is packed with timely, real-life examples of persuasion in action that help students apply what they've learned to everyday life. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures students consider ethical implications as they develop their own persuasion skills. Proven author Charles U. Larson--a respected professor and successful practitioner--weaves together persuasion theory, research, and ethics to help students develop skills as critical consumers of all forms of persuasion as well as understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasion Reception And Responsibility

Author : Charles U. Larson
ISBN : 9780495567509
Genre : Performing Arts
File Size : 51. 60 MB
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PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture politics, mass media, advertising, and the Internet as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasion Reception And Responsibility

Author : CTI Reviews
ISBN : 9781478400929
Genre : Education
File Size : 70. 62 MB
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Facts101 is your complete guide to Persuasion, Reception and Responsibility. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Propaganda And The Ethics Of Persuasion Second Edition

Author : Randal Marlin
ISBN : 9781554810918
Genre : Philosophy
File Size : 51. 53 MB
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This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Persuasion In Your Life

Author : Shawn Wahl
ISBN : 9781317345718
Genre : Language Arts & Disciplines
File Size : 62. 6 MB
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Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.

Business And Professional Communication In The Global Workplace

Author : H. Goodall, Jr.
ISBN : 9780495567387
Genre : Performing Arts
File Size : 41. 60 MB
Format : PDF
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What communication skills are essential in today’s global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors’ engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today’s definitive resource on professional communications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Reinventing Interactive And Direct Marketing Leading Experts Show How To Maximize Digital Roi With Idirect And Ibranding Imperatives

Author : Stan Rapp
ISBN : 9780071703383
Genre : Business & Economics
File Size : 65. 77 MB
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Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect— the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals

Gendered Lives

Author : Julia T. Wood
ISBN : 9781337555883
Genre : Drama
File Size : 54. 16 MB
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Well-written and well-researched by leading gender communication scholars Julia T. Wood and Natalie Fixmer-Oraiz, GENDERED LIVES: COMMUNICATION, GENDER, & CULTURE, 13th Edition, provides the latest theories, research and pragmatic information to help readers think critically about gender and society. The book demonstrates the multiple and often interactive ways a person's views of masculinity and femininity are shaped within contemporary culture. It offers balanced coverage of different sexes, genders and sexual orientations. Reflecting emerging trends and issues, the new edition includes expansive coverage of men's issues, an integrated emphasis on social media and a stronger focus on gender in the public sphere. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Communication Matters

Author : Kory Floyd
ISBN : 9780077732455
Genre : Language Arts & Disciplines
File Size : 81. 47 MB
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Communication Matters: Because great communicators are made, not born. Through Communication MattersË highly interactive program, students learn that our instincts arenËt as good as we think they are and develop the skills needed to become effective communicators. The program prompts students to question their assumptions, helps them to move beyond their personal daily communication experiences, and challenges them to think critically about why and how they communicate in the ways they do. Connect for Communication Matters, Second Edition, reflects our increasingly diverse, interactive, and digital world by using hands-on features. Through an interactive eBook, a suite of student videos for public speaking, and dynamic online activities, students are urged to consider which choices are likely to be effective and which less so. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success. The result: Students are able to internalize core communication principles, adapt their communication behavior more effectively, and actively apply those strategies to all aspects of their lives.

Trigonometry

Author : Charles McKeague
ISBN : 9780495108351
Genre : Mathematics
File Size : 85. 64 MB
Format : PDF
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Choose the book written for the way you teach with McKeague/Turner’s best-selling TRIGONOMETRY, Sixth Edition. This trusted edition presents contemporary concepts in short, manageable sections using the most current, detailed examples and high-interest applications. Captivating illustrations of trigonometry concepts in action, such as Lance Armstrong’s cycling success, the Ferris wheel, and even the human cannonball, as well as unique Historical Vignettes help motivate and keep students’ interest throughout your course. TRIGONOMETRY, Sixth Edition, continues to use a standard right-angle approach to trigonometry with an unmatched emphasis on study skills that prepares students for future success in advanced courses, such as calculus. The book’s proven blend of exercises, fresh applications, and projects is now combined with a simplified approach to graphing and the convenience of new Enhanced WebAssign--a leading, time-saving online homework tool for instructors and students that’s correlated with your Instructor’s Edition for cohesive support. Innovative tools like the new CengageNOW online course management system complete this market-leading TRIGONOMETRY, Sixth Edition, package to ensure you have everything you need for a course that holds your students’ interest and clarifies even the most advanced topics for your students’ trigonometry success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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