persuasion reception and responsibility

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Persuasion Reception And Responsibility

Author : Charles U. Larson
ISBN : 9780495567509
Genre : Performing Arts
File Size : 84. 64 MB
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PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture politics, mass media, advertising, and the Internet as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasion Reception And Responsibility

Author : Charles U. Larson
ISBN : 9781111349271
Genre : Social Science
File Size : 67. 13 MB
Format : PDF, Mobi
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Reflecting the latest practices and developments from the field, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e, examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion. Extremely student friendly, the lively Thirteenth Edition is packed with timely, real-life examples of persuasion in action that help students apply what they've learned to everyday life. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures students consider ethical implications as they develop their own persuasion skills. Proven author Charles U. Larson--a respected professor and successful practitioner--weaves together persuasion theory, research, and ethics to help students develop skills as critical consumers of all forms of persuasion as well as understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasion

Author : Charles U. Larson
ISBN : 0534770673
Genre : Psychology
File Size : 22. 62 MB
Format : PDF, ePub
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Propaganda And The Ethics Of Persuasion Second Edition

Author : Randal Marlin
ISBN : 9781770484665
Genre : Philosophy
File Size : 37. 93 MB
Format : PDF
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This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Persuasion In Your Life

Author : Shawn T. Wahl
ISBN : 9781315536392
Genre : Language Arts & Disciplines
File Size : 43. 65 MB
Format : PDF, Kindle
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Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

The History And Theory Of Rhetoric

Author : James A. Herrick
ISBN : 9781315404127
Genre : Language Arts & Disciplines
File Size : 79. 62 MB
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By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. This new 6th edition includes greater attention to non-Western studies, as well as contemporary developments such as the rhetoric of science, feminist rhetoric, the rhetoric of display, and comparative rhetoric. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today’s students.

Persuasion Reception And Responsibility

Author : CTI Reviews
ISBN : 9781478400929
Genre : Education
File Size : 49. 74 MB
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Facts101 is your complete guide to Persuasion, Reception and Responsibility. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Business And Professional Communication In The Global Workplace

Author : H. Goodall, Jr.
ISBN : 9780495567387
Genre : Performing Arts
File Size : 27. 56 MB
Format : PDF, Mobi
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What communication skills are essential in today’s global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors’ engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today’s definitive resource on professional communications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

True Warnings And False Alarms

Author : Allan Mazur
ISBN : 9781891853562
Genre : Medical
File Size : 61. 77 MB
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Given time, scientists reach consensus about the truth or falsity of a wide range of alleged hazards. Today, there is broad agreement that CFCs destroy stratospheric ozone. On the other hand, research does not support claims that electromagnetic fields from transmission lines cause a noticeable increase of leukemia. But new allegations continuously arise. Are manufactured chemicals in the environment distorting normal hormonal processes in our bodies? Are genetically modified foods a cause for concern? Addressing one of the most vexing problems in risk policy, Allan Mazur asks how we can tell, at an early stage, how seriously we should take a new warning. To identify hallmarks that could help predict the truth or falsity of an alleged hazard, Mazur analyzes 31 health warnings raised during the 1950s and 1960s about diverse technologies, including fluoridation, DDT, cyclamate, nuclear weapons testing, and birth control pills. Among his considerations are the initial source of an alarm, the biases held by its primary 'sponsors, ' and the type of media coverage it receives. With 30 to 50 years of hindsight, he identifies characteristics - apparent from the outset of a controversy - that most effectively distinguish true warnings from false alarms. Early recognition and a timely response to a genuine hazard are important to protect our environment, health, and economic well-being. But if we act quickly and a warning turns out to be false, money is wasted, people are needlessly frightened, regulators lose credibility, and our ability to appropriately handle the next set of risks is compromised. Mazur's findings do not provide certainty about which of today's warnings will prove true and which will prove false. But they do help us to make informed judgments about where it is best and most reasonable to direct our worries and resources.

Communication Matters

Author : Kory Floyd
ISBN : 9780077732455
Genre : Language Arts & Disciplines
File Size : 77. 69 MB
Format : PDF, Kindle
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Communication Matters: Because great communicators are made, not born. Through Communication MattersË highly interactive program, students learn that our instincts arenËt as good as we think they are and develop the skills needed to become effective communicators. The program prompts students to question their assumptions, helps them to move beyond their personal daily communication experiences, and challenges them to think critically about why and how they communicate in the ways they do. Connect for Communication Matters, Second Edition, reflects our increasingly diverse, interactive, and digital world by using hands-on features. Through an interactive eBook, a suite of student videos for public speaking, and dynamic online activities, students are urged to consider which choices are likely to be effective and which less so. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success. The result: Students are able to internalize core communication principles, adapt their communication behavior more effectively, and actively apply those strategies to all aspects of their lives.

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