persuasion reception and responsibility

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Persuasion Reception And Responsibility

Author : Charles Larson
ISBN : 9781111349271
Genre : Performing Arts
File Size : 56. 62 MB
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Reflecting the latest practices and developments from the field, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e, examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion. Extremely student friendly, the lively Thirteenth Edition is packed with timely, real-life examples of persuasion in action that help students apply what they’ve learned to everyday life. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures students consider ethical implications as they develop their own persuasion skills. Proven author Charles U. Larson--a respected professor and successful practitioner--weaves together persuasion theory, research, and ethics to help students develop skills as critical consumers of all forms of persuasion as well as understand their responsibilities as constant receivers of persuasive messages in today’s 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasion

Author : Charles U. Larson
ISBN : 1133490530
Genre : Persuasion (Psychology)
File Size : 49. 16 MB
Format : PDF, ePub
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Reflecting the latest practices and developments from the field, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion. Extremely student friendly, the lively Thirteenth Edition is packed with timely, real-life examples of persuasion in action that help students apply what they've learned to everyday life. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures students consider ethical implications as they develop their own persuasion skills. Proven author Charles U. Larson--a respected professor and successful practitioner--weaves together persuasion theory, research, and ethics to help students develop skills as critical consumers of all forms of persuasion as well as understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.

Persuasion Reception And Responsibility

Author : CTI Reviews
ISBN : 9781478400929
Genre : Education
File Size : 89. 77 MB
Format : PDF, Kindle
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Facts101 is your complete guide to Persuasion, Reception and Responsibility. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Gendered Lives

Author : Julia Wood
ISBN : 9781305280274
Genre : Drama
File Size : 78. 35 MB
Format : PDF
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Written by leading gender communication scholars Julia T. Wood and Natalie Fixmer-Oraiz, GENDERED LIVES: COMMUNICATION, GENDER, & CULTURE, 12E provides the latest theories, research, and pragmatic information to help readers think critically about gender and society. The book demonstrates the multiple and often interactive ways a person’s views of masculinity and femininity are shaped within contemporary culture. It offers balanced coverage of different sexes, genders, and sexual orientations. In addition, the 12th Edition includes expanded coverage of gays, lesbians, bisexuals, and transgender people as well as new discussions of work-life balance, transgender issues on campus, bullying in school, gender and health, and reproductive violence. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Propaganda And The Ethics Of Persuasion Second Edition

Author : Randal Marlin
ISBN : 9781460403990
Genre : Philosophy
File Size : 59. 72 MB
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This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Persuasion In The Media Age

Author : Timothy Borchers
ISBN : 9781478608080
Genre : Language Arts & Disciplines
File Size : 71. 21 MB
Format : PDF, Docs
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Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.

Socialcorp

Author : Joel Postman
ISBN : 0321636309
Genre : Computers
File Size : 64. 26 MB
Format : PDF, Mobi
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This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

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