persuasion theory and research

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Persuasion

Author : Daniel J. O'Keefe
ISBN : 9781483315102
Genre : Language Arts & Disciplines
File Size : 81. 11 MB
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Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

The Persuasion Handbook

Author : James Price Dillard
ISBN : 0761920064
Genre : Philosophy
File Size : 52. 11 MB
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The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.

Persuasion

Author : Michael E. Roloff
ISBN : 0803912145
Genre : Language Arts & Disciplines
File Size : 35. 52 MB
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An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics. 'This collection seemed to me a good review of a fascinating field. As a therapist, I found I was able to pull together a range of ideas that I considered worthy of development and application...Though not written with therapists in mind, this book represented for me an introduction to a new range of possibilities for influencing people towards

Persuasion In Practice

Author : Kathleen Kelley Reardon
ISBN : 0803933177
Genre : Language Arts & Disciplines
File Size : 39. 3 MB
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What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

Persuasion

Author : Michael E. Roloff
ISBN : 0608014478
Genre :
File Size : 28. 34 MB
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An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics. 'This collection seemed to me a good review of a fascinating field. As a therapist, I found I was able to pull together a range of ideas that I considered worthy of development and application...Though not written with therapists in mind, this book represented for me an introduction to a new range of possibilities for influencing people towards

Pre Suasion

Author : Robert Cialdini
ISBN : 9783593435923
Genre : Business & Economics
File Size : 58. 95 MB
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So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.

Gehirnfl Sterer

Author : Kevin Dutton
ISBN : 9783423417068
Genre : Psychology
File Size : 36. 98 MB
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Ständig will uns jemand von irgendetwas überzeugen. Statistisch betrachtet mindestens einige Hundert Mal am Tag, auch wenn wir dies gar nicht mehr wahrnehmen. Oder doch? Manchmal ist es ganz anders. Dann wird von einer Sekunde zur anderen Schwarz zu Weiß.Warum fallen wir auf manche Mittel oder Tricks herein, auch wenn wir es eigentlich besser wissen? Welche »psychologischen Keulen« werden eingesetzt? Wie kommt es, dass wir manipulierbar sind? Diese Fragen beantwortet Kevin Dutton. Er erklärt, dass sich unser Gehirn, der komplexeste Computer der Welt, manchmal in das komplexeste »Furzkissen« (O-Ton Dutton) verwandelt – auch ein Ergebnis der Evolution.

Persuasion In Society

Author : Herbert W. Simons
ISBN : 9781135890636
Genre : Language Arts & Disciplines
File Size : 21. 53 MB
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Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.

Persuasion Theory And Context

Author : Kathleen Kelley Reardon
ISBN : UOM:39015047718427
Genre : Language Arts & Disciplines
File Size : 77. 18 MB
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Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion. '...choose this volume for a class or seminar on communication theory because it is a thoughtful and useful explication and polemic for a rules perspective on communication, with particular reference to persuasion...whether you choose it for one class or another or none at all, do not miss choosing to read it.' -- Quarterly Journal of Speech, May 1982 '...Reardon's Persuasion is an outstanding, perhaps landmark contribution to the contemporary persuasion literature. Her rules-based theoretical model is a coherent, systematic, and thoroughly exciting new direction in persuasion theory and research. I expect Reardon's ideas to have a significant impact on the thinking of all serious scholars of persuasion in the 1980s and beyond.' -- The Public Opinion Quarterly, Vol 47, 1983

The Sage Handbook Of Persuasion

Author : James Price Dillard
ISBN : 9781412983136
Genre : Language Arts & Disciplines
File Size : 53. 59 MB
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

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