persuasive messages the process of influence

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Persuasive Messages

Author : William L. Benoit
ISBN : 1405158212
Genre : Fiction
File Size : 52. 65 MB
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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit

Persuasion A Means Of Social Influence

Author : Winston Lamont Brembeck
ISBN : UOM:39015046364488
Genre : Psychology
File Size : 74. 49 MB
Format : PDF
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Persuasion And Influence In American Life

Author : Gary C. Woodward
ISBN : 9781478615224
Genre : Language Arts & Disciplines
File Size : 29. 79 MB
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For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.

Social Psychology

Author : Catherine A. Sanderson
ISBN : 9780471250265
Genre : Psychology
File Size : 48. 47 MB
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Psychologists have been searching for a reference that unifies the disparate topics of social psychology around a central theme. Social Psychology follows that approach as it presents the most fundamental concepts in the field. It touches on all of the major concepts researchers are currently addressing but is firmly grounded in the basic social psychological theories and principles. A single chapter is included on the impact of culture in psychology, focusing on how the findings and theories might differ in different cultures. Psychologists will benefit from two research studies in each chapter that provide a real world perspective of the material.

The Persuasion Handbook

Author : James Price Dillard
ISBN : 0761920064
Genre : Philosophy
File Size : 62. 26 MB
Format : PDF
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The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.

The Social Net

Author : Yair Amichai-Hamburger
ISBN : 9780191648236
Genre : Psychology
File Size : 64. 31 MB
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In the past two decades, the Internet has come to dominate every aspect of everyday life. This has been a huge change for many of us, and, for the younger generation - born into this situation - there has been no other way of living. How does this new way of life affect our health and happiness, our well-being? How does it affect our relationships, our friendships? Has the definition of friendship changed now that we have hundreds of friends on Facebook? Why is it that some people find it so hard to talk to people in their daily lives but find it so easy on the Internet? People spend so much time on the Internet - so what do we actually do on there? Why are some people so aggressive and others exceptionally helpful? Are these behaviors that we see from the same people offline? How do we take decisions online and which groups would we rather belong to online where nobody knows us, rather than revealing our true identity to the outside world? The new edition of 'The Social Net' provides a comprehensive understanding of the social aspects of the Internet. It contains chapters on topics such as identity manipulation, online romantic relationships, online decision making, the internet and aggression, and online prejudice and discrimination. The book provides the reader with an understanding of both the negative and positive influences of the net and is an exceptionally useful guide for for how to use the net to improve wellbeing. Today, when there is so much negative publicity surrounding the Internet - despite our reliance on it - this book provides a much needed balanced understanding of the Net and its influence.

Social Psychology And Human Nature Comprehensive Edition

Author : Roy F. Baumeister
ISBN : 9780495601333
Genre : Psychology
File Size : 37. 39 MB
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SOCIAL PSYCHOLOGY AND HUMAN NATURE, 2ND EDITION offers a remarkably fresh and compelling exploration of the fascinating field of social psychology. Respected researchers, teachers, and authors Roy Baumeister and Brad Bushman give students integrated and accessible insight into the ways that nature, the social environment, and culture interact to influence social behavior. While giving essential insight to the power of situations, the text’s contemporary approach also emphasizes the role of human nature, viewing people as highly complex, exquisitely designed, and variously inclined cultural animals who respond to myriad situations. With strong visual appeal, an engaging writing style, and the best of classic and current research, SOCIAL PSYCHOLOGY AND HUMAN NATURE helps students make sense of the sometimes baffling but always interesting diversity of human behavior. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasive Communication

Author : James Brian Stiff
ISBN : 1572307021
Genre : Language Arts & Disciplines
File Size : 76. 56 MB
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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

The Oxford Handbook Of Political Leadership

Author : R. A. W. Rhodes
ISBN : 9780191645860
Genre : Political Science
File Size : 33. 11 MB
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Political leadership has made a comeback. It was studied intensively not only by political scientists but also by political sociologists and psychologists, Sovietologists, political anthropologists, and by scholars in comparative and development studies from the 1940s to the 1970s. Thereafter, the field lost its way with the rise of structuralism, neo-institutionalism, and rational choice approaches to the study of politics, government, and governance. Recently, however, students of politics have returned to studying the role of individual leaders and the exercise of leadership to explain political outcomes. The list of topics is nigh endless: elections, conflict management, public policy, government popularity, development, governance networks, and regional integration. In the media age, leaders are presented and stage-managed—spun—as the solution to almost every social problem. Through the mass media and the Internet, citizens and professional observers follow the rise, impact, and fall of senior political officeholders at closer quarters than ever before. This Handbook encapsulates the resurgence by asking, where are we today? It orders the multidisciplinary field by identifying the distinct and distinctive contributions of the disciplines. It meets the urgent need to take stock. It brings together scholars from around the world, encouraging a comparative perspective, to provide a comprehensive coverage of all the major disciplines, methods, and regions. It showcases both the normative and empirical traditions in political leadership studies, and juxtaposes behavioural, institutional, and interpretive approaches. It covers formal, office-based as well as informal, emergent political leadership, and in both democratic and undemocratic polities.

Human Resource Management Theory And Research On New Employment Relationships

Author : Dianna L. Stone
ISBN : 9781681236964
Genre : Business & Economics
File Size : 47. 15 MB
Format : PDF, ePub
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This volume of the series Research in Human Resource Management (HRM) focuses on a number of important issues in HRM and OB including performance appraisal, political skill, gratitude, psychological contracts, the philosophical underpinnings of HRM, pay and compensation messages, and electronic human resource management. For example, the first article by Cleveland and Murphy considers a very controversial issue (i.e., the reasons that organizations are abandoning the use of performance appraisal). The next article by Harris, Ferris, Summers, and Munyon is extremely interesting, and focuses on how composite political skills (e.g., social astuteness, interpersonal influence ) helps individuals develop productive work relationships in organizations. The third article by Scandura and Sharif presents a very innovative model of gratitude in organizations, and the authors argue that gratitude is essential for maintaining positive social relations in organizations. The fourth article by Suazo and StoneRomero provides an extremely comprehensive review of the theory and research on psychological contracts in organizations from 19602015. The subsequent article by Bae, Kang and Kim presents a very unique perspective on HRM, and considers the philosophical underpinnings of the field. The sixth article by Murray, Dulebohn, Roehling, and Werling presents a very innovative model to explain the role that organizational messages about changes in pay or compensation systems have on anticipatory pay satisfaction. The final article in the series by Johnson, Thatcher, and Burleson presents a thoughtprovoking framework for understanding the key role that information technology (IT) plays in the field of HRM. The series should be useful to researchers and doctoral students in the fields of HRM, OB, and Industrial and Organizational Psychology. It should also be relevant for doctoral courses and scientistpractitioners in these fields.

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