polling and the public what every citizen should know

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Polling And The Public

Author : Herb Asher
ISBN : 9781483324074
Genre : Political Science
File Size : 35. 64 MB
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Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Polling And The Public

Author : Herbert Asher
ISBN : 9781483304977
Genre : Political Science
File Size : 75. 46 MB
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Asher’s central objective—to help students become savvy consumers of polls—has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.

Polling And The Public

Author : Herbert B. Asher
ISBN : UCAL:B4964477
Genre : Political Science
File Size : 36. 99 MB
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Uses example, quotes, anecdotes, and cartoons to explain methods of public opinion research

Political Polling In The Digital Age

Author : Robert K. Goidel
ISBN : 9780807137833
Genre : Political Science
File Size : 80. 61 MB
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In this collection of essays, contributors place recent developments in public-opinion polling, such as during the 2008 presidential election, into a broader historical context, examining how to construct accurate meanings from public-opinion surveys and analyzing the future of public-opinion polling.

Political Polling

Author : Jeffrey M. Stonecash
ISBN : 9781461722359
Genre : Political Science
File Size : 82. 85 MB
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Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Reading Public Opinion

Author : Susan Herbst
ISBN : 0226327469
Genre : Language Arts & Disciplines
File Size : 56. 45 MB
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Public opinion is one of the most elusive and complex concepts in democratic theory, and we do not fully understand its role in the political process. Reading Public Opinion offers one provocative approach for understanding how public opinion fits into the empirical world of politics. In fact, Susan Herbst finds that public opinion, surprisingly, has little to do with the mass public in many instances. Herbst draws on ideas from political science, sociology, and psychology to explore how three sets of political participants—legislative staffers, political activists, and journalists—actually evaluate and assess public opinion. She concludes that many political actors reject "the voice of the people" as uninformed and nebulous, relying instead on interest groups and the media for representations of public opinion. Her important and original book forces us to rethink our assumptions about the meaning and place of public opinion in the realm of contemporary democratic politics.

Tides Of Consent

Author : James A. Stimson
ISBN : 9781107108172
Genre : Political Science
File Size : 43. 40 MB
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Tracking trends in American public opinion, this study examines moods of public policy over time. It argues that public opinion is decisive in American politics and identifies the citizens who produce influential change as a relatively small subset of the American electorate.

Public Opinion

Author : Carroll J. Glynn
ISBN : 9780813349404
Genre : Political Science
File Size : 71. 74 MB
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This book offers a comprehensive and interdisciplinary examination of how public opinion is formed and charged, as well as how it affects democratic society."

Mobilizing Public Opinion

Author : Taeku Lee
ISBN : 0226470253
Genre : Political Science
File Size : 62. 60 MB
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What motivates us to change our opinions during times of political protest and social unrest? To investigate this question, Taeku Lee's smartly argued book looks to the critical struggle over the moral principles, group interests, and racial animosities that defined public support for racial policies during the civil rights movement, from the late 1940s to the mid-1960s. Challenging the conventional view that public opinion is shaped by elites, Lee crafts an alternate account of the geographic, institutional, historical, and issue-specific contexts that form our political views. He finds that grassroots organizations and local protests of ordinary people pushed demands for social change into the consciousness of the general public. From there, Lee argues, these demands entered the policy agendas of political elites. Evidence from multiple sources including survey data, media coverage, historical accounts, and presidential archives animate his argument. Ultimately, Mobilizing Public Opinion is a timely, cautionary tale about how we view public opinion and a compelling testament to the potential power of ordinary citizens.

Public Opinion Democratic Ideals Democtratic Practice

Author : Rosalee A Clawson
ISBN : 9781608717965
Genre : Political Science
File Size : 72. 69 MB
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In this revision to their lauded core text, Clawson and Oxley continue to link the enduring normative questions of democratic theory to existing empirical research on public opinion. Exploring the tension between ideals and their practice, each chapter focuses on a handful of exemplary studies so students gain a richer understanding of the research process and see methods applied in context. With new scholarship and data throughout, this second edition includes substantial new material on the critical role of groups in shaping public opinion, as well as recent developments in U.S. politics, such as public evaluations of President Obama, the power of new media, the rise of the Tea Party movement, and more.

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