polling and the public what every citizen should know

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Polling And The Public

Author : Herb Asher
ISBN : 9781483324074
Genre : Political Science
File Size : 67. 17 MB
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Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Polling And The Public

Author : Herbert B. Asher
ISBN : STANFORD:36105003215501
Genre : Political Science
File Size : 76. 79 MB
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Uses example, quotes, anecdotes, and cartoons to explain methods of public opinion research

Polling And The Public What Every Citizen Should Know 7th Edition

Author : Herbert Asher
ISBN : 0872893405
Genre : Political Science
File Size : 42. 38 MB
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Despite their pervasiveness in American life, with subjects ranging from how citizens will vote in presidential elections to opinions about American Idol contestants, considerable misunderstanding exists about the conduct and interpretation of polls. Politicians, interest groups, political parties, advertisers, media outlets, and academics alike point to what the public has expressed through any number of public opinion polls to bolster their positions and arguments. Given the ever-increasing prevalence and frequent misinterpretation of polls, students need to become better consumers of poll results. This updated seventh edition builds on a proven framework, closely examining structural aspects of polls, methodological procedures, and the function of polls in electoral politics. New material examines a number of methodological areas including possible meanings of the &BAD:ldquo;don't know&BAD:rdquo; or middle response, more detailed coverage of sampling and response rates, consideration of nonattitudes, and greater discussion of reliability, validity and index construction. End-of-chapter exercises further the book&BAD:rsquo;s goal of educating individuals to become savvy to the use and misuse of polls.

Polling And The Public

Author : Herbert Asher
ISBN : 9781483304977
Genre : Political Science
File Size : 31. 37 MB
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Asher’s central objective—to help students become savvy consumers of polls—has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.

In Defense Of Public Opinion Polling

Author : Kenneth F Warren
ISBN : 9780429979538
Genre : Political Science
File Size : 43. 92 MB
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A professional pollster argues that public opinion polling is good for American Democracy.. What do we really know about public opinion polls? Are they as flawed as conventional wisdom implies? How accurate are the polls, really? How can we spot a bad poll? Why do politicians and journalists have a love-hate relationship with polls? How do polls help us interpret history? Why has public opinion polling become so popular in other countries?In the 2000 national elections USD100 million was spent on campaign polling alone. A USD5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measuresfrom editorial cartoons to bumper stickerswe hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance? Or the Yankees chances for winning another World Series? Pollsters consult with jurists on the best venue for a controversial criminal trial. They advise car manufacturers on which paint colors to use for a new model. They guide city councils in how to divide public funding across competing priorities.Ken Warren closes this book with an especially candid report card on how 13 major pollsters fared in predicting the November 2000 presidential contest and how pollsters fared in making 136 projections in congressional and gubernatorial races across the United States. Despite the wild swings of the political season most pollsters were remarkably accurate in forecasting the results. Based on extensive interviews with major pollsters and a wide examination of current polling practices and results, In Defense of Public Opinion Polling argues strongly that well conducted scientific polls are not only accurate, but are valuable tools in understanding society and promoting its own best interests.

Polls And Politics

Author : Michael A. Genovese
ISBN : 9780791485095
Genre : Political Science
File Size : 67. 21 MB
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A provocative examination of the use and abuse of public opinion polls.

Public Opinion Polls And Survey Research

Author : Graham R. Walden
ISBN : 9781135786311
Genre : Political Science
File Size : 41. 8 MB
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First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

The Prospect Of Presidential Rhetoric

Author : James Arnt Aune
ISBN : 9781603444613
Genre : Communication in politics
File Size : 63. 57 MB
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Culminating a decade of conferences that have explored presidential speech, The Prospect of Presidential Rhetoric assesses progress and suggests directions for both the practice of presidential speech and its study. In Part One, following an analytic review of the field by Martin Medhurst, contributors address the state of the art in their own areas of expertise. Roderick P. Hart then summarizes their work in the course of his rebuttal of an argument made by political scientist George Edwards: that presidential rhetoric lacks political impact. Part Two of the volume consists of the forward-looking reports of six task forces, comprising more than forty scholars, charged with outlining the likely future course of presidential rhetoric, as well as the major questions scholars should ask about it and the tools at their disposal. The Prospect of Presidential Rhetoric will serve as a pivotal work for students and scholars of public discourse and the presidency who seek to understand the shifting landscape of American political leadership.

Citizen Politics

Author : Russell J. Dalton
ISBN : 9781483321431
Genre : Political Science
File Size : 62. 24 MB
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Now, more than ever, people drive the democratic process. What people think of their government and its leaders, how (or whether) they vote, and what they do or say about a host of political issues greatly affect the further strengthening or erosion of democracy and democratic ideals. This fully updated new sixth edition of Citizen Politics: Public Opinion and Political Parties in Advanced Industrial Democracies, by Russell J. Dalton, continues to offer the only truly comparative study of political attitudes and behavior in the United States, Great Britain, France, and Germany. In addition to its comprehensive, thematic examination of political values, political activity, voting, and public images of government within a cross-national context, Citizen Politics explores new forms of political activity, such as Internet-based activism and new forms of political consumerism. All chapters have been updated with the latest research and empirical evidence. Further, Dalton includes new discussions of citizen sophistication and its implications for democratic citizenship.

Repositioning Of A Stakeholder Issue Applied At Pfizer Switzerland

Author : Georges Ulrich
ISBN : 9783258075143
Genre :
File Size : 42. 8 MB
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