powers of persuasion the inside story of british advertising 1951 2000

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Powers Of Persuasion

Author : Winston Fletcher
ISBN : 9780191551727
Genre : Business & Economics
File Size : 70. 76 MB
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During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

British Film Culture In The 1970s

Author : Sue Harper
ISBN : 9780748654284
Genre : Performing Arts
File Size : 85. 52 MB
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This volume draws a map of British film culture in the 1970s and provides a wide-ranging history of the period.

Media And Popular Music

Author : Peter Mills
ISBN : 9780748664443
Genre : Performing Arts
File Size : 40. 94 MB
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This book analyses the relationships between contemporary media and popular music, both via the mediation of music, and music as mediator. It does so through a series of original interviews with key practitioners: musicians, writers, magazine editors, radio presenters and major and independent label bosses. Those interviewed include Mark Ellen, editor of Smash Hits, Q, Mojo and currently Word magazines; Mark Cooper, producer of Laterwith Jools Holland and CEO of Music Entertainment at the BBC; Ben Watt, half of Everything But The Girl and owner of independent label Buzzin' Fly; and Fiona Talkington, original and current presenter of the Sony Award winning Late Junction on BBC Radio 3. Through these interviews, theory and practice are measured against each other and the book considers their experiences and observations in order to explore the ways popular music is produced, marketed and mediated. Examining visual, print, radio and new media, Media and Popular Music draws together disparate elements odisparate elements of music and media which formerly have not been considered together, and provides a fresh and innovative contribution to the swiftly growing field of popular music studies.

Adland

Author : Mark Tungate
ISBN : 9780749464325
Genre : Business & Economics
File Size : 46. 50 MB
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Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Successful Living In This Machine Age

Author : Charles Wesley Wood
ISBN : 135619141X
Genre :
File Size : 81. 67 MB
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Media Persuasion And Propaganda

Author : Marshall Soules
ISBN : 9780748644179
Genre : Performing Arts
File Size : 71. 84 MB
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Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.

The Language Of Advertising

Author : Angela Goddard
ISBN : 0415278031
Genre : Business & Economics
File Size : 45. 10 MB
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This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions.

Pit Bull

Author : Bronwen Dickey
ISBN : 9780307961761
Genre : American pit bull terrier
File Size : 37. 34 MB
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The hugely illuminating story of how a popular breed of dog became the most demonized and supposedly the most dangerous of dogs and what role humans have played in the transformation. When Bronwen Dickey brought her new dog home, she saw no traces of the infamous viciousness in her affectionate, timid pit bull. Which made her wonder: How had the breed beloved by Teddy Roosevelt, Helen Keller, and Hollywood s Little Rascals come to be known as a brutal fighter? Her search for answers takes her from nineteenth-century New York City dogfighting pits the cruelty of which drew the attention of the recently formed ASPCA to early twentieth century movie sets, where pit bulls cavorted with Fatty Arbuckle and Buster Keaton; from the battlefields of Gettysburg and the Marne, where pit bulls earned presidential recognition, to desolate urban neighborhoods where the dogs were loved, prized and sometimes brutalized. Whether through love or fear, hatred or devotion, humans are bound to the history of the pit bull. With unfailing thoughtfulness, compassion, and a firm grasp of scientific fact, Dickey offers us a clear-eyed portrait of this extraordinary breed, and an insightful view of Americans relationship with their dogs."

Modern Urban And Regional Economics

Author : Philip McCann
ISBN : 9780199582006
Genre : Business & Economics
File Size : 38. 89 MB
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Modern Urban and Regional Economics,Second Edition, explains the spatial economic foundations of the behavior of urban and regional economies, highlighting the differences between the two types of economy. By employing an explicitly spatial approach, author Philip McCann is able to discuss both urban and regional economics within a single integrated framework. He presents clear, model-based explanations from first principles and also provides extensive graphic illustrations of the theories discussed. Covering classical approaches along with the latest models, this unique text helps students gain a thorough understanding of both basic analytical techniques and the most state-of-the-art thinking in the field. Technical appendices to each chapter allow students to further investigate the main principles and theories discussed in the text. New to this Edition: * Adds two new chapters on spatial data analysis and globalization and global regions * Incorporates new research, policies, and examples * Supplemented by aCompanion Websitethat features questions and cases for students and PowerPoint-based slides and figures from the book for instructors

Brand Immortality

Author : Hamish Pringle
ISBN : IND:30000122572336
Genre : Business & Economics
File Size : 72. 39 MB
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Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers.Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.

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