powers of persuasion the inside story of british advertising 1951 2000

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Powers Of Persuasion

Author : Winston Fletcher
ISBN : 9780191551727
Genre : Business & Economics
File Size : 45. 48 MB
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During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

Powers Of Persuasion

Author : Winston Fletcher
ISBN : 9780199228010
Genre : Business & Economics
File Size : 84. 44 MB
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During the second half of the 20th century advertising in Britain led the world. Creative campaigns reached iconic status, UK agencies grew to be world players, and advertising became a major driver in the country's economy. At the same time, the British industry was setting the pace in the way advertising operated - from issues of ethics and regulation to disciplines of account planning and market research. Powers of Persuasion tells the inside story of this dynamic, exhilarating era, with portraits of the personalities and rivalries involved, case histories of the great campaigns, and insights into the business successes and failures.

British Film Culture In The 1970s

Author : Sue Harper
ISBN : 9780748654284
Genre : Performing Arts
File Size : 60. 37 MB
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This volume draws a map of British film culture in the 1970s and provides a wide-ranging history of the period.

Media And Popular Music

Author : Peter Mills
ISBN : 9780748664443
Genre : Music
File Size : 22. 42 MB
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A study of the relationships between music and contemporary media.

Media Persuasion And Propaganda

Author : Marshall Soules
ISBN : 9780748644179
Genre : Performing Arts
File Size : 43. 30 MB
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Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.

Persuasive Advertising

Author : J. Scott Armstrong
ISBN : 9781403913432
Genre : Business & Economics
File Size : 47. 27 MB
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This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases. Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings. Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. . Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad., By using these principles, advertisers can improve their creativity and effectiveness. This book is supported by the AdPrin.com site: http://advertisingprinciples.com/

Describing Discourse

Author : Nicola Woods
ISBN : 9781444116687
Genre : Language Arts & Disciplines
File Size : 60. 96 MB
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For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience of language in use. Describing Discourse takes the unique approach of introducing discourse studies through the hands-on analysis of linguistic data. The book introduces students to specific discourses constructed for particular purposes, for example, from the domains of advertising, law, medicine and education. Each chapter provides examples, exercises and commentary designed to develop the analytical abilities needed in describing the characteristic forms and typical functions of different discourses. Describing Discourse provides the ideal entry into the study of discourse for students new to the subject.

Postwar

Author : Tony Judt
ISBN : 1440624763
Genre : History
File Size : 80. 71 MB
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Finalist for the Pulitzer Prize Winner of the Council on Foreign Relations Arthur Ross Book Award One of the New York Times' Ten Best Books of the Year Almost a decade in the making, this much-anticipated grand history of postwar Europe from one of the world's most esteemed historians and intellectuals is a singular achievement. Postwar is the first modern history that covers all of Europe, both east and west, drawing on research in six languages to sweep readers through thirty-four nations and sixty years of political and cultural change-all in one integrated, enthralling narrative. Both intellectually ambitious and compelling to read, thrilling in its scope and delightful in its small details, Postwar is a rare joy.

English As A Global Language

Author : David Crystal
ISBN : 9781107611801
Genre : Language Arts & Disciplines
File Size : 82. 74 MB
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David Crystal's classic English as a Global Language considers the history, present status and future of the English language, focusing on its role as the leading international language. English has been deemed the most 'successful' language ever, with 1500 million speakers internationally, presenting a difficult task to those who wish to investigate it in its entirety. However, Crystal explores the subject in a measured but engaging way, always backing up observations with facts and figures. Written in a detailed and fascinating manner, this is a book written by an expert both for specialists in the subject and for general readers interested in the English language.

Plugged In

Author : Patti M. Valkenburg
ISBN : 9780300218879
Genre : Psychology
File Size : 79. 47 MB
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An illuminating study of the complex relationship between children and media in the digital age Now, as never before, young people are surrounded by media--thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram. This important study looks at both the sunny and the dark side of media use by today's youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.

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