pr 2 0 how digital media can help you build a sustainable brand doshorts

Download Book Pr 2 0 How Digital Media Can Help You Build A Sustainable Brand Doshorts in PDF format. You can Read Online Pr 2 0 How Digital Media Can Help You Build A Sustainable Brand Doshorts here in PDF, EPUB, Mobi or Docx formats.

Creating A Sustainable Brand

Author : Henk Campher
ISBN : 9781351274708
Genre : Business & Economics
File Size : 82. 23 MB
Format : PDF, ePub, Docs
Download : 786
Read : 589

Get This Book

Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business – a fusion of products and branding that can actually drive sustainability and grow the business top line.Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn’t the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.

Building A Sustainable Supply Chain

Author : Gareth Kane
ISBN : 9781351275064
Genre : Business & Economics
File Size : 50. 67 MB
Format : PDF
Download : 780
Read : 1173

Get This Book

The massive oil spill in the Gulf of Mexico in 2010 was not caused by BP, but by a contractor, yet BP got the blame. The toxic waste from the production of Apple products dumped in China in 2011 was not dumped by Apple, but by a supplier, yet Apple got the blame. The horsemeat found in beef burgers in 2013 was not added by Tesco, but by a supplier, yet Tesco got the blame. In all three cases, blame for the damage caused by suppliers floated up through the supply chain until it lodged with the big brand at the top. No longer can companies constrain their corporate responsibility within the factory fence, as that boundary is not recognized by outside observers. This situation is exacerbated by the fact that the majority of most organizations’ environmental footprint lies in their supply chain. This means that, to address the sustainability agenda in a meaningful way, they must tackle the impacts of their suppliers. Unfortunately this is a huge challenge as visibility and influence diminishes quickly as you start to work your way down through the layers of suppliers. This book gives a quick but comprehensive guide to the most effective techniques to help you proactively address environmental risks in the supply chain. It covers the following: the business case for a sustainable supply chain; supply chains and sustainability: the big picture; making supply chains sustainable: the fundamentals; basic techniques: the "hard yards" of green procurement; intermediate techniques: those requiring changes to operations and products/services; advanced techniques: changes to the business model and corporate philosophy.The book draws upon exclusive interviews with top sustainability practitioners along with the practical experiences of the author to provide real world examples at the cutting edge.

The Short Guide To Sustainable Investing

Author : Cary Krosinsky
ISBN : 9781351275422
Genre : Business & Economics
File Size : 73. 64 MB
Format : PDF, Mobi
Download : 698
Read : 788

Get This Book

The vast majority of invested assets do not consider environmental, social or governance (ESG) factors. Socially responsible investing (SRI) emerged to address these challenges, but it remains largely deployed in "negative strategies" such as sector screening, and continues to be a small investment niche, largely due to perceptions about potential underperformance.Sustainable investing is a new, more positive investment construct, described as "an investment discipline that explicitly considers future social and environmental trends in financial decision making, in order to provide the best risk-adjusted and opportunity-directed returns for investors. By anticipating these trends ahead of the market, sustainable investing seeks to identify 'predictable surprises' that can help maximize value over the long term."This concise guide by one of the sector's leading experts: Disentangles the terminology around SRI and describes a new, positive, opportunities-oriented paradigm for sustainable investing Showcases funds and strategies that are delivering outperformance within ecological limitsSets out the key megatrends and scenarios which investors need to consider, and Offers a practical guide to constructing a sustainable portfolio. This is absolutely essential reading for investors, fund managers and analysts who need to get up to speed on sustainable investing.

Storytelling For Sustainability

Author : Jeff Leinaweaver
ISBN : 9781351274142
Genre : Business & Economics
File Size : 58. 22 MB
Format : PDF, ePub, Docs
Download : 556
Read : 1112

Get This Book

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?

The Reputation Risk Handbook

Author : Andrea Bonime-Blanc
ISBN : 9781351274388
Genre : Business & Economics
File Size : 82. 73 MB
Format : PDF, Kindle
Download : 155
Read : 515

Get This Book

This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity for good, sustainable business. Reputation risk is a strategic risk and a potentially material risk, all the more so in the "age of hyper-transparency". This needs to be clearly understood by both management and boards of directors so that the people tasked with reputation risk have the support they need to align their reputation risk management with business strategy and planning. The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk, including: a clear description of what reputation risk is and how it fits within the pantheon of corporate and institutional risk and strategic management; a practical process for creating early warning systems and on-going management and monitoring of reputation risks; techniques for aligning reputation risk management with business strategy and business planning; several case studies, including examples of when reputation risk management has gone wrong; examples of how to manage specific reputation risks successfully or deal with a reputation risk crisis. The Reputation Risk Handbook is not just for practitioners – those who manage risk and reputation directly – but for those who have oversight of risk management – namely boards, their committees and the c-suite. In addition to a framework for practitioners, the book provides specific suggestions for boards, including questions to ask management and what to look for within their organizations.

Lobbying For Good

Author : Paul Monaghan
ISBN : 9781351274623
Genre : Business & Economics
File Size : 57. 79 MB
Format : PDF, Docs
Download : 548
Read : 1117

Get This Book

The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest common denominator. With the base reset, so is the bar of aspiration. New rules enable new behaviours, with players competing on a fairer, more sustainable footing. This ground-breaking book, Lobbying for Good, describes how far-sighted businesses are rebooting the game, throwing off cultural inhibitions and sticking their head above the parapet to advocate progressive legislative change. The authors describe a strategic opportunity to get on board the next wave of CSR – the most radical and impactful yet – and explain how finely-tuned and well-delivered lobbying for good can be an extremely cost-effective brand-enhancement tool. Against a backdrop of general mistrust in business lobbying, learn how leaders are making it work and lobbying for good.

Creating A Culture Of Integrity

Author : Andrea Spencer-Cooke
ISBN : 9781351274029
Genre : Business & Economics
File Size : 78. 14 MB
Format : PDF
Download : 349
Read : 656

Get This Book

For companies, unethical business practices like bribery and corruption pose major business risks, and can result in fines, reputational damage, lost business opportunity and – increasingly – criminal or civil charges.Organizations have responded to this critical governance issue with rigorous formal integrity and compliance frameworks, to set out and enforce standards for ethical business practice. But companies also need to create an enduring culture of integrity that establishes doing the right thing as the cultural norm across the organization – and this requires more than compliance alone.Creating a Culture of Integrity identifies the key actions sustainability and compliance officers can take to foster this cultural shift within their organizations.This "one-stop" toolkit for embedding integrity also includes: inspiring best-practice case studies from companies who’ve implemented culture change, with insights on how they deal with ethical dilemmas when these arise and; powerful arguments to help you make the business case for building a strong ethical culture around your compliance system.

Smart Engagement

Author : John Aston
ISBN : 9781351274548
Genre : Business & Economics
File Size : 47. 78 MB
Format : PDF, Kindle
Download : 357
Read : 1139

Get This Book

Businesses that thrive in the 21st century will be those that are smart about "engagement". These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes.However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In many cases companies engage the wrong people on the wrong issues at the wrong time; they plan too much and do too little; they slide into PR-mode or they undermine relationships by creating expectations that can't be met.Smart Engagement can help you plan an engagement programme that is integrated into your core business. John Aston and Alan Knight draw on nearly 50 years of practical expertise in the field of natural resources, energy and infrastructure, chemicals, aeronautics, the financial sector, environmental management, social responsibility and capacity building. They distil the best from current research and offer a robust guide to best practice. This is not abstract process guidelines; it is a straightforward, no-nonsense and practical approach to engagement, focused on results and value creation.

How To Produce A Sustainability Report

Author : Kye Gbangbola
ISBN : 9781910174227
Genre : Business & Economics
File Size : 26. 35 MB
Format : PDF, Docs
Download : 897
Read : 819

Get This Book

This how-to book provides a step-by-step guide to the constituent practices and processes needed to produce a sustainability report, structured around the Global Reporting Initiative’s Sustainability Reporting Process. It is written by the first GRI Certified training providers in the UK, who also produced the first GRI Certified Training course to be accredited by the Institute of Environmental Management & Assessment (IEMA). This book will show you: * how to produce a business case, develop action plans, secure leadership over process and people, and how to generate cross functional buy in * how to do stakeholder engagement, materiality and assurance, and how to collect quality data * how to plan and prepare to report, how to finalise and disseminate a report, and how to apply and manage the GRI Materiality Matters Check. The authors also provide invauable tips on on how to write a report, and how to position it on media platforms for both dissemination and feedback. In short, this book is a masterclass on precisely the things that individuals and organisations need and want to know to set up or improve the quality of their reporting processes, and to write effective reports. This book will also enable stakeholders with a professional, personal or academic interest in reporting to learn how to evaluate a report -- an essential skill for report writers too.

Beyond Certification

Author : Scott Poynton
ISBN : 9781351274111
Genre : Business & Economics
File Size : 34. 39 MB
Format : PDF, ePub
Download : 570
Read : 482

Get This Book

This book is free to download in PDF and EPub formats. Is certification the solution? Can it deliver urgently needed improvements to complex problems like deforestation and the exploitation of people? In this controversial new book, Scott Poynton, founder of The Forest Trust, makes a compelling case for a new approach to social and environmental problems that goes "beyond certification".Certification emerged from the 1992 Rio Earth Summit amidst great hope. Since then, despite a proliferation of certification schemes in twenty-five industry sectors, the destructive and irresponsible exploitation of natural and human resources has grown still worse. Beyond Certification reviews the positive aspects of certification, of which there are many, but argues that we can no longer afford to gloss over its failures. The book offers an alternative model, VT-TV, based on Values, Transparency, Transformation and Verification, which the author has been exploring and implementing with over 70 companies and industries around the world. These companies are transforming the story of the raw materials they use – wood, palm oil, pulp and paper, stone, charcoal, soy, beef, sugar, dairy, rubber, coffee, cocoa and coconut. Mining companies are also exploring this approach, making decisions aligned with fundamental values and what they know to be right.The results? Trust is emerging as former combatants awake to the importance of working together. Guns have been removed from forests, land set aside for protection, worker rights and conditions improved and long-standing conflicts have been resolved as people confront their legacies. Beyond Certification does not claim that this VT-TV model is the only solution. Rather, it shows how new and seemingly radical thinking can catalyze positive change. Included: the limits of roundtable certification illustrated with real, practical examples; the intricacies of the change process – how companies move from destructive to more responsible practices; how to implement more holistic, economically effective, durable systems to better protect people and the environment.

Top Download:

Best Books