product experience

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Product Experience

Author : Hendrik N. J. Schifferstein
ISBN : 0080556787
Genre : Psychology
File Size : 22. 45 MB
Format : PDF, Mobi
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The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise *Most comprehensive collection of psychological research behind product design and usability *Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience *International contributions from experts in the field

Product Experience

Author : Hendrik N. J. Schifferstein
ISBN : 008045089X
Genre : Psychology
File Size : 42. 37 MB
Format : PDF, ePub, Docs
Download : 944
Read : 637

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The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise *Most comprehensive collection of psychological research behind product design and usability *Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience *International contributions from experts in the field

Integrating The Packaging And Product Experience In Food And Beverages

Author : Peter Burgess
ISBN : 9780081003602
Genre : Technology & Engineering
File Size : 79. 42 MB
Format : PDF, Kindle
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Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers’ dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product. Focuses on the inter-relationship between packaging and the product experience, specifically in the context of the food and beverage sector Presents the expectancy disconfirmation model of satisfaction, which is well developed within the social sciences, to the food and beverage sector Contains case studies demonstrating how these practices can be used in industry to better enhance customer’s responses to products Includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product

Materials Experience

Author : Owain Pedgley
ISBN : 9780128056035
Genre : Technology & Engineering
File Size : 41. 53 MB
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To meet the needs and desires of end users, design teams must select materials in a manner that thoughtfully balances functional and expressive product concerns. For functional concerns, materials information and selection tools of a technical nature, intended for use by engineers, are somewhat reluctantly adopted. For expressive concerns, designers usually rely on personal or company experiences, since no commercially available material selection tools exist. This chapter elaborates on the need to provide design teams – and industrial designers specifically – with improved materials selection tools, within the general remit of designing for product experience. Central to the argumentation is the proposition of what may be termed ‘user-centered materials selection’, for which four prototypical materials selection tools are presented. The chapter concludes that industrial designers should be encouraged to activate a personal material inspiration journey for their projects, prior to adopting any procedural material selection process typical of engineering.

The Impact Of Product Experience Product Involvement And Verbal Processing Style On Consumers Cognitive Structures With Regard To Fresh Fish

Author : Elin Sørensen
ISBN : OCLC:39705615
Genre :
File Size : 36. 17 MB
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The Effect Of Product Experience Involvement And Attitude Object Specificity In Advertising On Overall Attitude Attitude Toward The Act And Behavioral Intention

Author : Mark S. Maiville
ISBN : OCLC:221973607
Genre : Advertising
File Size : 38. 21 MB
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The Experience

Author : Bruce Loeffler
ISBN : 9781119028659
Genre : Business & Economics
File Size : 75. 51 MB
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Walt Disney World is the most recognized company in the world for service excellence. The book will combine the authors’ experience overseeing and creating training to improve service in Disney parks. Readers will learn the five principles of the I CARE model (Impressions, Connections, Attitudes, Responses, and Exceptionals) and the Experience Quotient. In reading The Experience the reader will learn to: Identify service problems that face every company in the marketplace. Identify “the experience” and what it means to your company, Understand what makes up the 5 levels of the experience and why most people and companies fail at it, Be challenged to raise your organization’s level of “the experience” by utilizing the experience quotient and applying the I CARE principles, and

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