propaganda

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Propaganda

Author : Edward Bernays
ISBN : 9781387471065
Genre : History
File Size : 48. 66 MB
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"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

The Idea Of Propaganda

Author : Stanley B. Cunningham
ISBN : 0275974456
Genre : Language Arts & Disciplines
File Size : 88. 75 MB
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Considers the meaning of propaganda from a historical and philosophical viewpoint, offering a sustained theoretical approach to the concept.

Propaganda Persuasion

Author : Garth S. Jowett
ISBN : 9781506371337
Genre : Language Arts & Disciplines
File Size : 74. 33 MB
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Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.

The Propaganda Of Power

Author : Mary Whitby
ISBN : 9004105719
Genre : Political Science
File Size : 33. 3 MB
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The thirteen essays presented here shed new light on the role of panegyric in the western and eastern Roman Empire in the late antique world. The core of the volume deals with prose and verse panegyric under the Christian Roman Empire (4th-7th century): key themes addressed are social and political context, the 'hidden agenda', and the impact of Christianity on the pagan tradition of the panegyric, including the portrayal of patriarchs and holy men.

Propaganda And Mass Persuasion

Author : Nicholas John Cull
ISBN : 9781576078204
Genre : History
File Size : 44. 28 MB
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Entries provide information on the history, key propagandists, and techniques and concepts of propaganda.

Marketing Dictatorship

Author : Anne-Marie Brady
ISBN : 0742540588
Genre : History
File Size : 65. 68 MB
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After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy, yet the Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely. Examining Chinese propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power.

Propaganda

Author : Robert Jackall
ISBN : 9780814741979
Genre : Political Science
File Size : 56. 67 MB
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This volume traces the origins, ethos, and workings of modern propaganda, which now permeates all institutions in our society. Scholars such as C. Wright Mills, Walter Lippmann, and Hans Speier here explore the social and institutional groundwork of modern propaganda. The book then examines the axial age of propaganda, from the Great War through the Cold War, focusing on key propaganda organizations, such as the Committee on Public Information, the Nazi propaganda machine, and the group of Hollywood directors that produced propaganda films for the armed services during the Second World War. This section also details the wizardry of the master Nazi propagandist, Joseph Goebbels. Finally, the volume examines the ubiquity of propaganda in contemporary society, focusing on bureaucratic propaganda, advertising, public relations, and politics and language.

Posters Propaganda And Persuasion In Election Campaigns Around The World And Through History

Author : Steven A. Seidman
ISBN : 0820486167
Genre : Political Science
File Size : 70. 35 MB
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How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters – as well as broadsides, banners, and billboards – have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Propaganda And Democracy

Author : J. Michael Sproule
ISBN : 0521470226
Genre : Language Arts & Disciplines
File Size : 42. 67 MB
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A study of propaganda in relation to twentieth-century democracy.

The Transformation Of Political Communication In China

Author : Xiaoling Zhang
ISBN : 9789814340939
Genre : Business & Economics
File Size : 21. 81 MB
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Be prepared to answer the most relevant interview questions and land the job Programmers are in demand, but to land the job, you must demonstrate knowledge of those things expected by today's employers. Thisguide sets you up for success. Not only does it provide 160 of the most commonly asked interview questions and model answers, but it also offers insight into the context and motivation of hiring managers in today's marketplace. Written by a veteran hiring manager, this book is a comprehensive guide for experienced and first-time programmers alike. Provides insight into what drives the recruitment process and how hiring managers think Covers both practical knowledge and recommendations for handling the interview process Features 160 actual interview questions, including some related to code samples that are available for download on a companion website Includes information on landing an interview, preparing a cheat-sheet for a phone interview, how to demonstrate your programming wisdom, and more Ace the Programming Interview, like the earlier Wiley bestseller Programming Interviews Exposed, helps you approach the job interview with the confidence that comes from being prepared.

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