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The Psychology Book

Author : DK
ISBN : 9781465439291
Genre : Psychology
File Size : 27. 39 MB
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The Psychology Book clearly and simply explains more than one hundred groundbreaking ideas of the great scientists and thinkers who contributed to the development of psychological thought. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Psychology Book makes abstract concepts concrete. The Psychology Book includes innovative ideas from ancient and medieval thinkers ranging from Galen and René Descartes to the leaders of psychotherapy, such as Sigmund Freud and Abraham Maslow. The voices that continue to shape modern psychology, from Nico Fridja to David Rosenhan, are also included, giving anyone with an interest in psychology an essential resource to psychological thinking and history.

Psychology And Deterrence

Author : Robert Jervis
ISBN : 0801838428
Genre : History
File Size : 78. 79 MB
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Now available in paperback, Psychology and Deterrence reveals deterrence strategy's hidden and generally simplistic assumptions about the nature of power and aggression, threat and response, and calculation and behavior in the international arena.


Author : William James
ISBN : UOM:39015026249899
Genre : Psychology
File Size : 67. 14 MB
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The Psychology Of Food Choice

Author : Richard Shepherd
ISBN : 9781845930868
Genre : Psychology
File Size : 35. 87 MB
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One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.

Psychology As

Author : Mike Cardwell
ISBN : 0748794638
Genre : Psychology
File Size : 59. 65 MB
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This unique resource, updated to cover the revised AQA (A) specification, will enable your students to turn their understanding of Psychology into even better exam performance.

The Psychology Of Superheroes

Author : Robin S. Rosenberg
ISBN : 9781933771311
Genre : Psychology
File Size : 43. 86 MB
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Unmasking superhuman abilities and double lives, this analysis showcases nearly two dozen psychologists as their essays explore the minds of pop culture's most intriguing and daring superheroes, including Spider-Man, Batman, Superman, and the X-Men. Exposing the inner thoughts that these reclusive heroes would only dare share with trained professionals, heady experts give detailed psychoanalyses of what makes specific superheroes tick while answering such questions as Why do superheroes choose to be superheroes? Why is there so much prejudice against the X-Men mutants? What makes Spider-Man so altruistic? and Why are supervillains so aggressive? Additionally, the essays tackle why superheroes have such an enduring effect on American culture.

The Psychology Of Selling And Advertising

Author : Edward Kellogg Strong
ISBN : UOM:39015021085074
Genre : Advertising
File Size : 65. 11 MB
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Consumer Psychology In Behavioral Perspective

Author : Gordon Foxall
ISBN : 9781587982408
Genre : Psychology
File Size : 87. 66 MB
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Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed act

What Is Psychology

Author : Andrew Colman
ISBN : 9781317724995
Genre : Psychology
File Size : 64. 86 MB
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This clear and lively introduction to psychology assumes no prior knowledge of the subject. Extensively revised and updated, this third edition describes psychology as it is taught at universitues. Examples are used throughout to illustrate fundamental ideas, with a self-assessment quiz focusing readers' minds on a number of intriguing psychological problems. The differences betwen psychology, psychiatry and psychoanalysis are explained, and the professions and careers associated with psychology are explored. Suggestions for further reading and useful internet sites are included.

Handbook Of Positive Psychology

Author : C. R. Snyder
ISBN : 0198030940
Genre : Psychology
File Size : 86. 25 MB
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Psychology has long been enamored of the dark side of human existence, rarely exploring a more positive view of the mind. What has psychology contributed, for example, to our understanding of the various human virtues? Regrettably, not much. The last decade, however, has witnessed a growing movement to abandon the exclusive focus on the negative. Psychologists from several subdisciplines are now asking an intriguing question: "What strengths does a person employ to deal effectively with life?" The Handbook of Positive Psychology provides a forum for a more positive view of the human condition. In its pages, readers are treated to an analysis of what the foremost experts believe to be the fundamental strengths of humankind. Both seasoned professionals and students just entering the field are eager to grasp the power and vitality of the human spirit as it faces a multitude of life challenges. The Handbook is the first systematic attempt to bring together leading scholars to give voice to the emerging field of positive psychology.

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