psychophysiological measurement and meaning cognitive and emotional processing of media routledge communication series

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Psychophysiological Measurement And Meaning

Author : Robert F. Potter
ISBN : 9781136589102
Genre : Language Arts & Disciplines
File Size : 54. 60 MB
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This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

Communication Science Theory And Research

Author : Marina Krcmar
ISBN : 9781136288999
Genre : Language Arts & Disciplines
File Size : 45. 18 MB
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This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

Analyzing Media Messages

Author : Daniel Riff
ISBN : 9781135912086
Genre : Language Arts & Disciplines
File Size : 62. 53 MB
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

The Concise Encyclopedia Of Communication

Author : Wolfgang Donsbach
ISBN : 9781118789315
Genre : Social Science
File Size : 31. 57 MB
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This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Psychophysiological Recording

Author : Robert Morris Stern
ISBN : 0195113594
Genre : Medical
File Size : 68. 85 MB
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This is a thorough revision of a successful introductory text on psychophysiological recording. The authors include information on the most up-to-date equipment used today to do brain scanning and discuss other equipment not available in 1980. A new chapter on signal processing and analysis has been added, and discussions cover nonlinear systems as well as cognitive psychophysiology.

Psychophysiology

Author : John L. Andreassi
ISBN : 9781135681180
Genre : Psychology
File Size : 49. 52 MB
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This highly readable and comprehensive overview of psychophysiology provides information regarding the anatomy and physiology of various body systems, methods of recording their activity, and ways in which these measures relate to human behavior. Biofeedback applications are contained in a separate chapter and discussions of stress management, job strain, and personality factors that affect cardiovascular reactivity are presented. There is much of interest here to the student, researcher, and clinician in behavioral medicine, ergonomics, emotion, cognitive neuroscience, neuropsychology, and health psychology. Now in its fourth edition, Andreassi's Psychophysiology explores some of the newer areas of importance and updates findings in traditional topics of interest. Significant changes to this edition include: updated information on brain activity in memory, perception, and intelligence; new information on brain imaging and behavior; separate chapters on pupillography and eye movements; new information on the startle pattern and eyeblink; separate chapters on clinical and non-clinical applications; updated information on cardiovascular reactivity and personality; the latest biofeedback and ergonomics applications; novel findings in environmental psychophysiology; brief summaries at the end of each section; and an appendix on laboratory safety Each chapter is a self-contained unit allowing instructors to customize the presentation of the material. With over 1,700 citations, Andreassi's Psychophysiology is the definitive text in the field. An instructor's manual is now available. Based on the book, the manual is primarily a test bank to be used in giving examinations to students during the teaching of a course. Both multiple-choice and essay questions have been provided, along with lists of key terms and ideas. These can be used for definition-type questions and to highlight important concepts, as well as alerting the instructor to important terms and ideas that they may want to cover in lectures. Sample syllabi are provided for teaching a course at both undergraduate and graduate levels to help the instructor who is preparing a course for the first time. A number of possible laboratory exercises are also provided that can be carried out in conjunction with teaching the course.

Media Effects And Society

Author : Elizabeth M. Perse
ISBN : 9781136992360
Genre : Language Arts & Disciplines
File Size : 36. 17 MB
Format : PDF
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Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

The Handbook Of Communication Skills

Author : Owen Hargie
ISBN : 9781134242375
Genre : Psychology
File Size : 62. 25 MB
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The Handbook of Communication Skills is recognised as one of the core texts in the field of communication. This thoroughly revised and updated third edition arrives at a time of considerable growing interest in this area, with recent research showing the importance of communication skills for success in many walks of life. The book's core principle, that interpersonal communication can be conceptualized as a form of skilled activity, is examined in detail and a comprehensive transactional model of skilled communication is presented, which takes into account current conceptual and research perspectives. This book provides a comprehensive analysis of research, theory and practice in the key skill areas of communication, such as non-verbal communication, persuasion, leadership, assertiveness, self-disclosure, listening and negotiation. Each chapter is written by a recognised authority in that particular specialism, among them world leaders in their particular fields. In the ten years since the last edition, a large volume of research has been published and the text has been comprehensively updated by reviewing this wealth of data. In addition a new chapter on persuasion has been added - one of the areas of most rapid growth in social psychology and communication. The Handbook of Communication Skills represents the most significant single contribution to the literature in this domain. It will be of continued interest to researchers and students in psychology and communication, as well as in a variety of other contexts, from vocational courses in health, business and education, to many others such as nursing and social work whose day-to-day work is dependent on effective interpersonal skills.

Handbook Of Individual Differences In Cognition

Author : Aleksandra Gruszka
ISBN : 144191210X
Genre : Psychology
File Size : 35. 95 MB
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As cognitive models of behavior continue to evolve, the mechanics of cognitive exceptionality, with its range of individual variations in abilities and performance, remains a challenge to psychology. Reaching beyond the standard view of exceptional cognition equaling superior intelligence, the Handbook of Individual Differences in Cognition examines the latest findings from psychobiology, cognitive psychology, and neuroscience, for a comprehensive state-of-the-art volume. Breaking down cognition in terms of attentional mechanisms, working memory, and higher-order processing, contributors discuss general models of cognition and personality. Chapter authors build on this foundation as they revisit current theory in such areas as processing effort and general arousal and examine emerging methods in individual differences research, including new data on the role of brain plasticity in cognitive function. The possibility of a unified theory of individual differences in cognitive ability and the extent to which these variables may account for real-world competencies are emphasized, and commentary chapters offer suggestions for further research priorities. Coverage highlights include: The relationship between cognition and temperamental traits. The development of autobiographical memory. Anxiety and attentional control. The neurophysiology of gender differences in cognitive ability. Intelligence and cognitive control. Individual differences in dual task coordination. The effects of subclinical depression on attention, memory, and reasoning. Mood as a shaper of information. Researchers, clinicians, and graduate students in psychology and cognitive sciences, including clinical psychology and neuropsychology, personality and social psychology, neuroscience, and education, will find the Handbook of Individual Differences in Cognition an expert guide to the field as it currently stands and to its agenda for the future.

Advertising Theory

Author : Shelly Rodgers
ISBN : 9781136514869
Genre : Business & Economics
File Size : 40. 15 MB
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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

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