public communication campaigns

Download Book Public Communication Campaigns in PDF format. You can Read Online Public Communication Campaigns here in PDF, EPUB, Mobi or Docx formats.

Public Communication Campaigns

Author : Ronald E. Rice
ISBN : 9781412987707
Genre : Business & Economics
File Size : 42. 14 MB
Format : PDF
Download : 977
Read : 1098

Get This Book


In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

Public Communication Campaigns

Author : Ronald E. Rice
ISBN : 0803919239
Genre : Language Arts & Disciplines
File Size : 26. 40 MB
Format : PDF, Mobi
Download : 425
Read : 951

Get This Book


Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its success, and select appropriate media. 'The relevance of this book for the audience of this journal is beyond doubt. Almost everyday we see posters, magazine articles, tv advertisements or announcements on how to plan our families, to conserve our energy, to reduce environmental pollution, to save our forests, etc...Now the time is ripe to make a state-of-the-art assessment of the field

Public Communication Campaigns Third Edition

Author :
ISBN : 1452233268
Genre : Advocacy advertising
File Size : 20. 75 MB
Format : PDF, Kindle
Download : 509
Read : 866

Get This Book


This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Public Communication Campaigns Community Types And Health Information Acquisition

Author : Jung-Sook Lee
ISBN : MINN:31951D01736875V
Genre :
File Size : 23. 45 MB
Format : PDF, Kindle
Download : 169
Read : 494

Get This Book



Communication Campaigns About Drugs

Author : Pamela J. Shoemaker
ISBN : 9781136464362
Genre : Language Arts & Disciplines
File Size : 75. 39 MB
Format : PDF, Kindle
Download : 721
Read : 856

Get This Book


Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.

Discourse And Communication

Author : Teun A. van Dijk
ISBN : 9783110852141
Genre : Language Arts & Disciplines
File Size : 69. 54 MB
Format : PDF, Docs
Download : 374
Read : 542

Get This Book



Handbook Of Public Communication Of Science And Technology

Author : Massimiano Bucchi
ISBN : 9781134170142
Genre : Science
File Size : 66. 91 MB
Format : PDF, ePub
Download : 563
Read : 919

Get This Book


Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.

Routledge Handbook Of Public Communication Of Science And Technology

Author : Massimiano Bucchi
ISBN : 9781135049461
Genre : Science
File Size : 88. 44 MB
Format : PDF, Mobi
Download : 726
Read : 420

Get This Book


Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of professional practice and in terms of research and reflection. The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas involved. In this brand-new revised edition, the book brings the reviews up-to-date and deepens the analysis. As well as substantial reworking of many chapters, it gives more attention to digital media and the global aspects of science communication, with the inclusion of four new chapters. Several new contributors are added to leading mass-communication scholars, sociologists, public-relations practitioners, science writers, and others featured herein. With key questions for further discussion highlighted in each chapter, the handbook is a student-friendly resource and its scope and expert contributors mean it is also ideal for both practitioners and professionals working in the field. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary and global approach to the public communication of science and technology. It is a valuable resource for students, researchers, educators, and professionals in media and journalism, sociology, the history of science, and science and technology.

Designing Health Communication Campaigns

Author : Thomas E. Backer
ISBN : 9781452252704
Genre : Language Arts & Disciplines
File Size : 29. 98 MB
Format : PDF, Mobi
Download : 577
Read : 451

Get This Book


This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Public Information Campaigns And Opinion Research

Author : Hans-Dieter Klingemann
ISBN : 9781412932646
Genre : Language Arts & Disciplines
File Size : 61. 2 MB
Format : PDF
Download : 954
Read : 744

Get This Book


This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

Top Download:

Best Books