public relations and social theory key figures and concepts routledge communication series

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Public Relations And Social Theory

Author : Øyvind Ihlen
ISBN : 9781351984454
Genre : Business & Economics
File Size : 51. 32 MB
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Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

The Routledge Handbook Of Strategic Communication

Author : Derina Holtzhausen
ISBN : 9781136207129
Genre : Business & Economics
File Size : 27. 89 MB
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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Public Relations And Communication Management

Author : Krishnamurthy Sriramesh
ISBN : 9781136159268
Genre : Language Arts & Disciplines
File Size : 50. 67 MB
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Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Protest Public Relations

Author : Ana Adi
ISBN : 9781351173582
Genre : Business & Economics
File Size : 44. 10 MB
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Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

Bowling Together

Author : Kai Brauer
ISBN : 9783322805942
Genre : Social Science
File Size : 46. 56 MB
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Kai Brauer analysiert eine Kernfrage der Sozialkapitaldebatte: Wie ist bürgerschaftliches Engagement unter den Vorzeichen von Individualisierung und ökonomischer Krise möglich? Der Autor hat eine Community Study in Clanton, Iowa durchgeführt. Diese ethnographische Studie eines erfolgreichen Falles zivilen Engagements macht deutlich, dass die den Ort prägenden Clans und Cliquen keineswegs in traditionalen Ligaturen gefangen sind, sondern selber als Bestandteile des Individualisierungsprozesses wirken. Zur Definition und Förderung von bürgerschaftlichem Engagement werden auf fallrekonstruktiver Basis Strukturprinzipien vorgeschlagen, die eigenständige Koordinaten bereitstellen. Diese lenken jenseits der Messung solidarischer Einstellungen und der Zählung von Vereinsmitgliedschaften den Blick auf die günstigsten Verfahren und Organisationsprinzipien zivilen Engagements.

Public Relations Theory Ii

Author : Carl H. Botan
ISBN : 9781135216887
Genre : BUSINESS & ECONOMICS
File Size : 76. 96 MB
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The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Theorie Der Public Relations

Author : Manfred Rühl
ISBN : 9783322889638
Genre : Social Science
File Size : 24. 67 MB
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Public Relations hat als Kommunikationsform in modernen Gesellschaften eine kaum zu überschätzende Bedeutung. Um so erstaunlicher ist, daß es bisher an fundierten Analysen und vor allem an einer theoretischen Grundlegung der PR mangelt. Die Autoren untersuchen zunächst die interdisziplinär-methodische Herkunft der Terminologie. Sie überprüfen die relevanten Forschungsergebnisse im Rahmen der verschiedenen Kommunikations-, Handlungs-, Organisations- und Entscheidungstheorien. Zusammenfassend wird sodann PR als theoretische Einheit konzipiert, wobei die Akzente auf der gesamtgesellschaftlichen Funktion, den Leistungen in Teilsystemen und den organisatorischen Aufgaben der PR liegen.

Ffentlichkeiten Und Gesellschaftliche Aushandlungsprozesse

Author : Elisabeth Klaus
ISBN : 9783839430491
Genre : Social Science
File Size : 57. 94 MB
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Welche Relevanz hat das Drei-Ebenen-Modell von Öffentlichkeit für die Theorie und Empirie der kommunikationswissenschaftlichen Öffentlichkeitsforschung? Die Beiträge des Bandes beschäftigen sich aus einer historischen Perspektive mit Frauenöffentlichkeiten und feministischen Öffentlichkeiten, reflektieren das Wirken politischer Öffentlichkeiten und diskutieren das Verhältnis von Privatem und Öffentlichem im Internet. Darüber hinaus wird das Drei-Ebenen-Modell in den Kontext partizipatorischer und deliberativer Öffentlichkeitsmodelle eingeordnet, und es werden mögliche Weiterentwicklungen vorgeschlagen.

Normative Aspekte Der Public Relations

Author : Wolfgang Armbrecht
ISBN : 9783322970435
Genre : Business & Economics
File Size : 61. 88 MB
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Immer häufiger stellt sich die Frage nach der Zukunft und der Bedeutung von Public Relations, dabei werden die Antworten im Rückgriff auf wissenschaftliche Erkenntnisse und auf die praktizierten Normen sittlichen Verhaltens gesucht. Es verwundert folglich nicht, daß für PR Primate des "Sollens" gefordert werden, um Defizite in der Praxis zu überwinden. PR-Ethik soll PR zu mehr Professionalismus verhelfen, ihr eine neue Perspektive öffnen und mehr Glaubwürdigkeit nach innen wie nach außen gewährleisten.Die Herbert-Quandt-Stiftung hat diese Entwicklung zum Anlaß genommen, Wissenschaftler aus PR-bezogenen Disziplinen zur Diskussion von Ethik-Fragen einzuladen. Schwerpunktthemen waren philosophische und ethische Aspekte von PR, Organisation und Management, kommunikationswissenschaftliche Ansätze und denkbare Folgen des Nachdenkens über PR-Ethik für Praxis und PR-Forschung.

Public Relations Metrics

Author : Betteke van Ruler
ISBN : 9781135593261
Genre : Business & Economics
File Size : 64. 82 MB
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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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