public relations in schools 5th edition

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Public Relations In Schools

Author : Theodore J. Kowalski
ISBN : 0137072457
Genre : Education
File Size : 76. 65 MB
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By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success. The concept of relational communication, added to this edition, emphasizes the importance of consciously using communication as a means to construct these relationships. From the concept of public relations itself, and its legal and ethical dimensions, to assessing applications of public relations that pose challenges to the effectiveness of programs, this text is extremely relevant for students preparing to be administrators and for those professionals already practicing. This edition is organized into three sections that thoroughly examine contemporary perspectives on the application of public relations in educational settings. Features include: A new chapter on technology addresses the expanded use of technology in school public relations, with specific attention given to how the Internet, web pages, and blogs can be developed and used to improve communication and relationships. A new focus on public opinion teaches administrators the different processes of measuring public opinion and how to apply these findings to make effective and essential decisions. Expanded information on school-community relationships, specifically emphasizing the need for a positive, mutual relationship between the school and the community Introductory case studies that not only encourage professional reflection, but also ensure relevance by viewing current social and political conditions through a personal perspective Questions and suggested activities at the end of each chapter encourage in-class discussions while also promoting critical thinking. A matrix has been added to show how the chapter content relates to Educational Leadership Constituent Council (ELCC) and National Council for Teacher Accreditation (NCATE) Standards.

Public Relations In Schools

Author :
ISBN : 0131747975
Genre : Business & Economics
File Size : 28. 56 MB
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With chapter contributions by leading experts" Public Relations in Schools, 4/e," provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations. Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations. Features of the fourth edition include: - NEW! Greater focus on principals and their role in public relations. - NEW! Greater attention throughout the text on the use of technology in practice. - NEW! Greater attention to understanding and dealing with emerging school reform trends. NEW! A new chapter (Chapter 10) on communicating with parents and the community. - NEW! Chapter 7 is a revision distilled from chapters 7 and 8 of the previous edition combining the coverage of districts and schools. - Case Studies with end of chapter questions confront the reader with real-life situations designed to promote critical thinking in problem solving. Related books from Merrill Education: - The School Finance, First Edition, Craig E. Richards, Bruce D. Baker, and Preston Green, ISBN: 0-13-098458-2 - Human Resources Administration, Fifth Edition, L. Dean Webb and M. Scott Norton, ISBN: 0-13-239771-4 - The Human Resource Function in Educational Administration, Ninth Edition, Phillip Young, ISBN: 0-13-243541-1

Public Relations In Schools

Author : Theodore J. Kowalski
ISBN : 0139744118
Genre : Community and school
File Size : 82. 24 MB
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This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive focus on K-12 schools. For educators and school administrators, or anyone interested in school and community relations.

Promoting Your School

Author : Carolyn Warner
ISBN : 141295813X
Genre : Business & Economics
File Size : 23. 61 MB
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To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781317487371
Genre : Business & Economics
File Size : 46. 49 MB
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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

How To Say The Right Thing Every Time

Author : Robert D. Ramsey
ISBN : 9781412964074
Genre : Education
File Size : 54. 80 MB
Format : PDF
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Communicate effectively with all stakeholders through these invaluable tips, including how-to's for dealing with disasters and approaching sensitive topics such as sex, gangs, and substance abuse.

School Community Relations

Author : Douglas J. Fiore
ISBN : 9781317585138
Genre : Education
File Size : 76. 84 MB
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Accessible and practical, School-Community Relations, Fourth Edition provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.

Becoming A Public Relations Writer

Author : Ronald D. Smith
ISBN : 9780415888028
Genre : Business & Economics
File Size : 69. 21 MB
Format : PDF, ePub
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Public Relations Theory Ii

Author : Carl H. Botan
ISBN : 9781135216887
Genre : BUSINESS & ECONOMICS
File Size : 33. 37 MB
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The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Principles And Practice Of Sport Management

Author : Lisa Pike Masteralexis
ISBN : 9781449691967
Genre : Sports & Recreation
File Size : 21. 40 MB
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From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. Principles and Practice of Sport Management, Fifth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management. - New full color design and art program - Contains practical advice on how virtual communitites and social networks can affect the job search process - Provides updated information on salaries in professional sports - Includes sections on evaluating coaches, programmatic goals, ethics, finances, and marketing as they relate to youth sports - Contains more in-depth coverage of disabilities in sports - New and updated content on the growing safety concerns related to concussions in youth sports through professional sports and within the NFL - New discussion of the ethical and legal implications of the Jerry Sandusky case - Current Issues section updated with new material on event security and the Boston Marathon bombings.

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