public relations in schools 5th edition

Download Book Public Relations In Schools 5th Edition in PDF format. You can Read Online Public Relations In Schools 5th Edition here in PDF, EPUB, Mobi or Docx formats.

Public Relations In Schools

Author : Theodore J. Kowalski
ISBN : 0137072457
Genre : Education
File Size : 80. 36 MB
Format : PDF, Docs
Download : 996
Read : 292

Get This Book


By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success. The concept of relational communication, added to this edition, emphasizes the importance of consciously using communication as a means to construct these relationships. From the concept of public relations itself, and its legal and ethical dimensions, to assessing applications of public relations that pose challenges to the effectiveness of programs, this text is extremely relevant for students preparing to be administrators and for those professionals already practicing. This edition is organized into three sections that thoroughly examine contemporary perspectives on the application of public relations in educational settings. Features include: A new chapter on technology addresses the expanded use of technology in school public relations, with specific attention given to how the Internet, web pages, and blogs can be developed and used to improve communication and relationships. A new focus on public opinion teaches administrators the different processes of measuring public opinion and how to apply these findings to make effective and essential decisions. Expanded information on school-community relationships, specifically emphasizing the need for a positive, mutual relationship between the school and the community Introductory case studies that not only encourage professional reflection, but also ensure relevance by viewing current social and political conditions through a personal perspective Questions and suggested activities at the end of each chapter encourage in-class discussions while also promoting critical thinking. A matrix has been added to show how the chapter content relates to Educational Leadership Constituent Council (ELCC) and National Council for Teacher Accreditation (NCATE) Standards.

Public Relations In Schools

Author :
ISBN : 0131747975
Genre : Business & Economics
File Size : 85. 17 MB
Format : PDF, Mobi
Download : 541
Read : 607

Get This Book


With chapter contributions by leading experts" Public Relations in Schools, 4/e," provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations. Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations. Features of the fourth edition include: - NEW! Greater focus on principals and their role in public relations. - NEW! Greater attention throughout the text on the use of technology in practice. - NEW! Greater attention to understanding and dealing with emerging school reform trends. NEW! A new chapter (Chapter 10) on communicating with parents and the community. - NEW! Chapter 7 is a revision distilled from chapters 7 and 8 of the previous edition combining the coverage of districts and schools. - Case Studies with end of chapter questions confront the reader with real-life situations designed to promote critical thinking in problem solving. Related books from Merrill Education: - The School Finance, First Edition, Craig E. Richards, Bruce D. Baker, and Preston Green, ISBN: 0-13-098458-2 - Human Resources Administration, Fifth Edition, L. Dean Webb and M. Scott Norton, ISBN: 0-13-239771-4 - The Human Resource Function in Educational Administration, Ninth Edition, Phillip Young, ISBN: 0-13-243541-1

Public Relations In Schools

Author : Theodore J. Kowalski
ISBN : 0139744118
Genre : Community and school
File Size : 22. 79 MB
Format : PDF, Mobi
Download : 452
Read : 607

Get This Book


This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive focus on K-12 schools. For educators and school administrators, or anyone interested in school and community relations.

Promoting Your School

Author : Carolyn Warner
ISBN : 141295813X
Genre : Business & Economics
File Size : 85. 69 MB
Format : PDF, ePub
Download : 634
Read : 317

Get This Book


To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

Public Relations

Author : David W. Guth
ISBN : 9780133773811
Genre : Language Arts & Disciplines
File Size : 61. 64 MB
Format : PDF, ePub
Download : 412
Read : 1121

Get This Book


An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL™ for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, REVEL for the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781317487371
Genre : Business & Economics
File Size : 29. 13 MB
Format : PDF, ePub, Docs
Download : 609
Read : 664

Get This Book


The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

On Deadline

Author : Carole M. Howard
ISBN : 9781478609063
Genre : Business & Economics
File Size : 44. 49 MB
Format : PDF, Kindle
Download : 835
Read : 343

Get This Book


Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called virtually an encyclopedia of media relations by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organizations results.

Becoming A Public Relations Writer

Author : Ronald D. Smith
ISBN : 9781317302971
Genre : Business & Economics
File Size : 21. 51 MB
Format : PDF, ePub
Download : 193
Read : 1145

Get This Book


Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

School Community Relations

Author : Douglas J. Fiore
ISBN : 9781317585121
Genre : Education
File Size : 65. 75 MB
Format : PDF, Docs
Download : 460
Read : 1243

Get This Book


Accessible and practical, School-Community Relations, Fourth Edition provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.

Cases In Public Relations Management

Author : Patricia Swann
ISBN : 9781134060344
Genre : Business & Economics
File Size : 35. 7 MB
Format : PDF, ePub, Mobi
Download : 683
Read : 709

Get This Book


Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Top Download:

Best Books