public relations law a supplemental text lea s communication series public relations subseries

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Public Relations Law

Author : L. Marie Parkinson
ISBN : 9781135859480
Genre : Business & Economics
File Size : 82. 95 MB
Format : PDF
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This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Effective Fund Raising Management

Author : Kathleen S. Kelly
ISBN : 9781135693992
Genre : Language Arts & Disciplines
File Size : 26. 19 MB
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In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text. The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject. PROFESSIONAL PROMO PIECE COPY..............Recently, the field of fundraising seems to have taken a giant step backward. Rather than conducting principled efforts to support common political, educational, financial, or social causes, the entire process is making headlines as a venue offering opportunities for influence peddling, corruption and self-promotion. The need for a guide to ethical fund-raising management is greater than ever. Effective Fund-Raising Management addresses this need. The most successful fundraisers understand why certain practices are more effective than others. What works in one situation may not work in another similar--but slightly different--situation. That is why theoretical understanding is vital to fundraising professionals. To be an expert practitioner, one must have have enough theoretical understanding to adapt one's practice to a variety of situations. That is the purpose of Effective Fund-Raising Management--to provide the underlying theoretical and conceptual understandings that enable an effective practitioner to become an expert practitioner. Indispensable to fund-raising professionals, this invaluable resource: * reviews the entire scope of the fund-raising profession-- from its historical antecedents to the current legal, ethical, organizational, and theoretical principles underlying its practice today; * provides concise definitions and explanations of the fund-raising process and its position within the field of public relations; * links effective fund-raising practices to ethical considerations; and * examines four of the major methods of fund raising-- annual giving, major gifts, planned giving, and capital campaigns.

Forthcoming Books

Author : R.R. Bowker Company
ISBN : UOM:39015038913821
Genre : American literature
File Size : 24. 39 MB
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Analyzing Media Messages

Author : Daniel Riff
ISBN : 9781135912086
Genre : Language Arts & Disciplines
File Size : 41. 73 MB
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Text Speech And Dialogue

Author : Petr Sojka
ISBN : 9783642327902
Genre : Computers
File Size : 78. 55 MB
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This book constitutes the refereed proceedings of the 15th International Conference on Text, Speech and Dialogue, TSD 2012, held in Brno, Czech Republic, in September 2012. The 82 papers presented together with 2 invited talks were carefully reviewed and selected from 173 submissions. The papers are organized in topical sections on corpora and language resources, speech recognition, tagging, classification and parsing of text and speech, speech and spoken language generation, semantic processing of text and speech, integrating applications of text and speech processing, machine translation, automatic dialogue systems, multimodal techniques and modeling.

Misadventures In Health Care

Author : Marilyn Sue Bogner
ISBN : 9781135665579
Genre : Medical
File Size : 30. 48 MB
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Misadventures in Health Care: Inside Stories presents an alternative approach to attributing the cause of medical error solely to the health care provider. That alternative, the systems approach, pursues why an incident occurs in terms of factors in the context of care that affect the care provider to induce an error. The basis for this approach is the fact that an error is an act, an act is behavior, and behavior is a function of the person interacting with the environment. Eleven vignettes illustrate the importance of the systems approach by describing health care incidents from the perspective of the care providers--the perspective that can identify the factors that actually affect the provider. These stories provide general readers with opportunities to apply their knowledge in analyzing incidents to identify error-inducing factors. This book is important reading for policymakers, researchers and practitioners in law and in all medical specialties, and professionals in the social sciences, human factors, and engineering. In addition to sensitizing the reader to the importance of contextual factors in error, Misadventures in Health Care is a case study reference to supplement texts in professional schools such as law and medicine, as well as the full range of academic disciplines. It also is important reading for the general public because it presents an approach for addressing a very pressing social problem-- that of misadventures in health care.

Chameleons

Author : Christopher Mattison
ISBN : 0565092901
Genre : Chameleons
File Size : 23. 79 MB
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With flattened bodies, opposed feet, independently swivelling eyes, a prehensile tail and the ability to change colour to match their background, chameleons are both fascinating and charismatic. The authors provide an insight into the lives of these unusual animals, their natural habitats and their care and breeding in captivity.

The Emergent Organization

Author : James R. Taylor
ISBN : 9781135691134
Genre : Language Arts & Disciplines
File Size : 90. 4 MB
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Today's organizations face a wide variety of challenges, including such contradictions as maintaining unity of action while becoming increasingly diverse. Even the definition of organization is changing and evolving. In this monograph, the authors apply their academic and professional experience to address the notion of "organization," setting forth communication as the essential modality for the constitution of organization--explaining how an organization can at the same time be both local and global, and how these properties which give organization continuity over time and across geographically dispersed situations also come to be manifested in the day-to-day of human interpersonal exchange. As a radical rethinking of the traditional discourse approaches in communication theory, this book develops a conceptual framework based on the idea that "organization" emerges in the mix of conversational and textual communicative activities that together construct organizational identity. Applying concepts from the philosophy of language, linguistics, semiotics, system design, sociology and management theory, the authors put forth a convincing argument demonstrating the materiality of language and its constructive role in organization and society.

The 10 Best Books To Read For Easter Selections To Inspire Educate Provoke

Author : James Martin
ISBN : 9780062282910
Genre : Religion
File Size : 66. 14 MB
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With an Introduction by New York Times bestselling author James Martin, SJ, HarperOne presents The 10 Best Books to Read for Easter. This free sampler is a curated volume of excerpts from new and classic titles from leading authors in the field, including C. S. Lewis, N. T. Wright, Desmond Tutu, Ann Patchett, Candida Moss, John Dominic Crossan, Father Jonathan Morris, and Thomas H. Groome. The 10 Best Books to Read for Easter: Selections to Inspire, Educate, and Provoke includes: An Introduction from James Martin, SJ And excerpts from: Together on Retreat by James Martin, SJ Mere Christianity by C. S. Lewis Simply Jesus by N. T. Wright Made for Goodness by Desmond Tutu and Mpho Tutu Not Less Than Everything by Catherine Wolff (Editor) The Worthless Servant by Ann Patchett The Myth of Persecution by Candida Moss The Greatest Prayer by John Dominic Crossan God Wants You Happy by Father Jonathan Morris Will There Be Faith? by Thomas H. Groome The Jesuit Guide to (Almost) Everything by James Martin, SJ

Chemisorption And Reactivity On Supported Clusters And Thin Films

Author : R.M. Lambert
ISBN : 9789401589116
Genre : Science
File Size : 23. 99 MB
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Heterogeneous catalysis provides the backbone of the world's chemical and oil industries. The innate complexity of practical catalytic systems suggests that useful progress should be achievable by investigating key aspects of catalysis by experimental studies on idealised model systems. Thin films and supported clusters are two promising types of model system that can be used for this purpose, since they mimic important aspects of the properties of practical dispersed catalysts. Similarly, appropriate theoretical studies of chemisorption and surface reaction clusters or extended slab systems can provide valuable information on the factors that underlie bonding and catalytic activity. This volume describes such experimental and theoretical approaches to the surface chemistry and catalytic behaviour of metals, metal oxides and metal/metal oxide systems. An introduction to the principles and main themes of heterogeneous catalysis is followed by detailed accounts of the application of modern experimental and theoretical techniques to fundamental problems. The application of advanced experimental methods is complemented by a full description of theoretical procedures, including Hartree-Fock, density functional and similar techniques. The relative merits of the various approaches are considered and directions for future progress are indicated.

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