public relations law a supplemental text lea s communication series public relations subseries

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Public Relations Law

Author : L. Marie Parkinson
ISBN : 9781135859480
Genre : Business & Economics
File Size : 42. 29 MB
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This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Forthcoming Books

Author : R.R. Bowker Company
ISBN : UOM:39015038913821
Genre : American literature
File Size : 74. 9 MB
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Analyzing Media Messages

Author : Daniel Riff
ISBN : 9781135912086
Genre : Language Arts & Disciplines
File Size : 58. 29 MB
Format : PDF
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Misadventures In Health Care

Author : Marilyn Sue Bogner
ISBN : 9781135665579
Genre : Medical
File Size : 39. 79 MB
Format : PDF, ePub
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Misadventures in Health Care: Inside Stories presents an alternative approach to attributing the cause of medical error solely to the health care provider. That alternative, the systems approach, pursues why an incident occurs in terms of factors in the context of care that affect the care provider to induce an error. The basis for this approach is the fact that an error is an act, an act is behavior, and behavior is a function of the person interacting with the environment. Eleven vignettes illustrate the importance of the systems approach by describing health care incidents from the perspective of the care providers--the perspective that can identify the factors that actually affect the provider. These stories provide general readers with opportunities to apply their knowledge in analyzing incidents to identify error-inducing factors. This book is important reading for policymakers, researchers and practitioners in law and in all medical specialties, and professionals in the social sciences, human factors, and engineering. In addition to sensitizing the reader to the importance of contextual factors in error, Misadventures in Health Care is a case study reference to supplement texts in professional schools such as law and medicine, as well as the full range of academic disciplines. It also is important reading for the general public because it presents an approach for addressing a very pressing social problem-- that of misadventures in health care.

The Fourth Network

Author : Daniel M. Kimmel
ISBN : 9781566639514
Genre : Business & Economics
File Size : 81. 95 MB
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A fast-paced, behind-the-scenes account of how programming innovations, innovative business models, and larger-than-life risk-takers revolutionized the television industry. The story of the rise of FOX is the story of contemporary American television. A deeply researched and fast moving history. —Leo Bogart

Dark Testament

Author : Pauli Murray
ISBN : UOM:39015011726257
Genre : American poetry
File Size : 45. 62 MB
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Our Village

Author : Mary Russell Mitford
ISBN : 1409914828
Genre : Fiction
File Size : 53. 38 MB
Format : PDF, ePub, Docs
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Mary Russell Mitford (1787-1855) was an English novelist and dramatist. Her writing has all the charm of unaffected spontaneous humour, combined with quick wit and literary skill. Her youthful ambition had been to be the greatest English poetess, and her first publications were poems in the manner of Samuel Taylor Coleridge and Walter Scott. The prose, to which she was driven by domestic necessities, is more successful than her verse. The first series of Our Village sketches appeared in 1824. Amongst her other works are Aunt Deborah, The Beauty of the Village, Country Lodgings, The Ground-Ash, Honor O'Callaghan, Jesse Cliffe, The London Visitor, The Lost Dahlia, Town Versus Country, Miss Philly Firkin: The China-Woman, The Widow's Dog and Mr. Joseph Hanson: The Haberdasher.

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