public relations law a supplemental text lea s communication series public relations subseries

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Analyzing Media Messages

Author : Daniel Riff
ISBN : 9781135912086
Genre : Language Arts & Disciplines
File Size : 24. 93 MB
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Tobacco Control Legislation

Author : D. Douglas Blanke
ISBN : 9241562684
Genre : Medical policy
File Size : 88. 28 MB
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This book is the first in a series of WHO manuals to support the implementation of the historic WHO Framework Convention on Tobacco Control. Recognizing that legislation is indispensable to long-term success, this hands-on publication offers health officials and others the tools to develop the legislative measures required by the WHO Framework Convention on Tobacco Control. Beginning with an explanation of the legal terms and concepts, this handbook guides the reader through each stage of the legislative process, from the first steps of building a foundation of political support, to the enforcement and evaluation of legislation after it comes into force. It describes the strategic choices each country must make in approaching legislation, and offers practical suggestions for developing legislative text, working with lawmakers to win the proposal's adoption, and overcoming objections and obstacles.

Theory And Research In Mass Communication

Author : David K. Perry
ISBN : 9781135645007
Genre : Language Arts & Disciplines
File Size : 42. 91 MB
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This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Rumsfeld S Rules

Author : Donald Rumsfeld
ISBN : 9780062272874
Genre : Business & Economics
File Size : 45. 96 MB
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The legendary leadership guide, distilled from a lifetime of wisdom and experience in government and business Throughout his long and distinguished career—as a naval aviator, a U.S. Congressman, a top aide to four American presidents, a high-level diplomat, a CEO of two Fortune 500 companies, and the only twice-serving Secretary of Defense in American history—Donald Rumsfeld has collected hundreds of pithy, compelling, and often humorous observations about leadership, business, and life. When President Gerald Ford ordered these aphorisms distributed to his White House staff in 1974, the collection became known as "Rumsfeld's Rules." First gathered as three-by-five cards in a shoebox and then typed up and circulated informally over the years, these eminently nonpartisan rules have amused and enlightened presidents, business executives, chiefs of staff, foreign officials, diplomats, and members of Congress. They earned praise from the Wall Street Journal as "Required reading," and from the New York Times which said: "Rumsfeld's Rules can be profitably read in any organization…The best reading, though, are his sprightly tips on inoculating oneself against that dread White House disease, the inflated ego." Meanwhile, the collection continued to grow as Rumsfeld added new rules derived from things he read, heard, or observed in more than eight decades of a remarkable life. Now these legendary rules are made available for the first time to corporate executive. Rumsfeld has selected his most useful and important rules for effective leadership, enhanced with fresh insights and entertaining anecdotes, and discusses them in the blunt and witty style that made his Pentagon press conferences "must-see TV." Distilled from a career of unusual breadth and accomplishment, and organized under practical topics like hiring people, running a meeting, and dealing with the press, Rumsfeld's Rules can benefit people at every stage in their careers and in every walk of life, from aspiring politicos and industrialists to recent college graduates, teachers, and business leaders. The book provides unprecedented insight into leadership, management, strategy, and life—thinking that not only helped Rumsfeld lead the Pentagon in wartime, but earned him a reputation as one of America's toughest and most effective CEOs.

From Human Attention To Computational Attention

Author : Matei Mancas
ISBN : 9781493934355
Genre : Medical
File Size : 34. 78 MB
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This both accessible and exhaustive book will help to improve modeling of attention and to inspire innovations in industry. It introduces the study of attention and focuses on attention modeling, addressing such themes as saliency models, signal detection and different types of signals, as well as real-life applications. The book is truly multi-disciplinary, collating work from psychology, neuroscience, engineering and computer science, amongst other disciplines. What is attention? We all pay attention every single moment of our lives. Attention is how the brain selects and prioritizes information. The study of attention has become incredibly complex and divided: this timely volume assists the reader by drawing together work on the computational aspects of attention from across the disciplines. Those working in the field as engineers will benefit from this book’s introduction to the psychological and biological approaches to attention, and neuroscientists can learn about engineering work on attention. The work features practical reviews and chapters that are quick and easy to read, as well as chapters which present deeper, more complex knowledge. Everyone whose work relates to human perception, to image, audio and video processing will find something of value in this book, from students to researchers and those in industry.

The Monkey Wars

Author : Deborah Blum
ISBN : 9780195101096
Genre : Medical
File Size : 72. 74 MB
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The controversy over the use of primates in research admits of no easy answers. We have all benefited from the medical discoveries of primate research--vaccines for polio, rubella, and hepatitis B are just a few. But we have also learned more in recent years about how intelligent apes and monkeys really are: they can speak to us with sign language, they can even play video games (and are as obsessed with the games as any human teenager). And activists have also uncovered widespread and unnecessarily callous treatment of animals by researchers (in 1982, a Silver Spring lab was charged with 17 counts of animal cruelty). It is a complex issue, made more difficult by the combative stance of both researchers and animal activists. In The Monkey Wars, Deborah Blum gives a human face to this often caustic debate--and an all-but-human face to the subjects of the struggle, the chimpanzees and monkeys themselves. Blum criss-crosses America to show us first hand the issues and personalities involved. She offers a wide-ranging, informative look at animal rights activists, now numbering some twelve million, from the moderate Animal Welfare Institute to the highly radical Animal Liberation Front (a group destructive enough to be placed on the FBI's terrorist list). And she interviews a wide variety of researchers, many forced to conduct their work protected by barbed wire and alarm systems, men and women for whom death threats and hate mail are common. She takes us to Roger Fouts's research center in Ellensburg, Washington, where we meet five chimpanzees trained in human sign language, and we visit LEMSIP, a research facility in New York State that has no barbed wire, no alarms--and no protesters chanting outside--because its director, Jan Moor-Jankowski, listens to activists with respect and treats his animals humanely. And along the way, Blum offers us insights into the many side-issues involved: the intense battle to win over school kids fought by both sides, and the danger of transplanting animal organs into humans. "As it stands now," Blum concludes, "the research community and its activist critics are like two different nations, nations locked in a long, bitter, seemingly intractable political standoff....But if you listen hard, there really are people on both sides willing to accept and work within the complex middle. When they can be freely heard, then we will have progressed to another place, beyond this time of hostilities." In The Monkey Wars, Deborah Blum gives these people their voice.

Growth Centers In Regional Economic Development

Author : Niles M. Hansen
ISBN : UCAL:B4385742
Genre : Political Science
File Size : 75. 54 MB
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The Birth Of Nasa

Author : Thomas Keith Glennan
ISBN : UOM:39015029111450
Genre : Biography & Autobiography
File Size : 31. 25 MB
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The Birth of NASA--The Diary of T. Keith Glennan tells the story of the critical formative months of the new agency. The Introduction describes the background of T. Keith Glennan, the first NASA Administrator. After the Introduction, the book continues with Glennan's recollections of NASA from his appointment until the end of 1959. The 13 chapters are written in a diary format covering month-by-months his activities until he left the position in 1961. A Postscript, written in 1963, gives his views on the space program after he left office. A Biographical Appendix gives short sketches of about 400 individuals active in the space program during this period. Throughout the diary numerous explanatory footnotes by the editor clarify events an provide references for further details. Although Glennan's stay at NASA was short, his contributions are most significant, as he built the organization that would men to the moon and serve the nation to the present time.

Data Mining And Knowledge Discovery Handbook

Author : Oded Maimon
ISBN : 9780387254654
Genre : Computers
File Size : 69. 86 MB
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Data Mining and Knowledge Discovery Handbook organizes all major concepts, theories, methodologies, trends, challenges and applications of data mining (DM) and knowledge discovery in databases (KDD) into a coherent and unified repository. This book first surveys, then provides comprehensive yet concise algorithmic descriptions of methods, including classic methods plus the extensions and novel methods developed recently. This volume concludes with in-depth descriptions of data mining applications in various interdisciplinary industries including finance, marketing, medicine, biology, engineering, telecommunications, software, and security. Data Mining and Knowledge Discovery Handbook is designed for research scientists and graduate-level students in computer science and engineering. This book is also suitable for professionals in fields such as computing applications, information systems management, and strategic research management.

Six Crises

Author : Richard Nixon
ISBN : 9781476731841
Genre : Political Science
File Size : 74. 76 MB
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For many years before he became President, Richard Nixon's decisions vitally affected the well-being of the nation. Six of those decisions significantly shaped the man who would later become the 37th President of the United States. Six Crises is a close-up look at this dynamic man, recalling the demands placed upon him, the thinking behind his decisions, and the pressures of political life.

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