public relations society culture theoretical and empirical explorations

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Public Relations Society Culture

Author : Lee Edwards
ISBN : 9781136834202
Genre : Business & Economics
File Size : 88. 75 MB
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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Public Relations Ethics And Professionalism

Author : Johanna Fawkes
ISBN : 9781136223754
Genre : Business & Economics
File Size : 24. 35 MB
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Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

The Cultural Intermediaries Reader

Author : Jennifer Smith Maguire
ISBN : 9781473907409
Genre : Social Science
File Size : 25. 26 MB
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"A rich selection of readings that expose the shadowy underworld of critics, bloggers, tweeters and stylists who have become essential guides to the good life of cultural consumption... a long overdue examination of how cultural intermediaries work, and how their work supports the new capitalist economy." - Sharon Zukin, Brooklyn College and City University "An array of talented contributors, skilfully brought together by the editors, show how the concept of cultural intermediaries can cast light on cultural production, and on media, culture and society." - David Hesmondhalgh, University of Leeds Cultural intermediaries are the taste makers defining what counts as good taste and cool culture in today's marketplace. Working at the intersection of culture and economy, they perform critical operations in the production and promotion of consumption, constructing legitimacy and adding value through the qualification of goods. Too often, these are processes that remain invisible to the consumer's eye and in scholarly debates about creative industries. The Cultural Intermediaries Reader offers the first, comprehensive introduction to this exciting field of research, providing the conceptual and practical tools needed to analyse these market actors. The book: Surveys the theoretical terrain through accessible, in-depth primers to key approaches (Pierre Bourdieu, Michel Callon and the new economic sociology). Equips readers with a practical guide to methodology that highlights the central features and challenges of conducting cultural intermediary research. Challenges stereotypes and narrow views of cultural work through a diverse range of case studies, including creative directors of advertising and branding campaigns, music critics, lifestyle chefs, assistants in book shops and fashion outlets, personal trainers, bartenders and more. Brings the field to life through a wealth of ethnographic data from research in the US, UK and around the world, in original chapters written by some of the leading scholars in the field. Invites readers to engage with proposed new directions for research, and comparative analyses of cultural intermediaries’ historical development, material practices, and cultural and economic impacts. The book will be an essential point of reference for scholars and students in sociology, critical management, cultural studies, and media studies with an interest in cultural economy, creative labour, and the past, present and future intersections between production and consumption.

Pierre Bourdieu Und Die Kommunikationswissenschaft

Author : Thomas Wiedemann
ISBN : 9783869621180
Genre : Social Science
File Size : 44. 35 MB
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International ausgerichteter Band über Anschlussfähigkeit und Aktualität von Pierre Bourdieu in der Kommunikationswissenschaft. Der Beitrag von Pierre Bourdieu für die Scientific Community der Sozialwissenschaften ist unbestritten und aus dem internationalen Wissenschaftsdiskurs nicht mehr wegzudenken. Auch für die Kommunikationswissenschaft - eine Disziplin, die die mediale und kommunikative Wirklichkeit und ihre sozialen Zusammenhänge analysiert - sind die Denkwerkzeuge des französischen Soziologen für viele (wenn nicht für alle) Fragestellungen unverzichtbar. Was für zahlreiche internationale Vertreter des Fachs als Selbstverständlichkeit gilt, wird in einigen Bereichen der deutschen Kommunikationswissenschaft weitgehend ausgeblendet, dominieren hier derzeit doch eher psychologische Konzepte und Methoden. Der Band von Thomas Wiedemann und Michael Meyen plädiert für eine Nutzung von Pierre Bourdieus Ansätzen und (über diesen Einzelfall hinaus) für die produktive Durchdringung des Forschungsfeldes mit Sozialtheorien. Zentrale Desiderate von Journalismusforschung, PR, Medieninhaltsforschung, Mediennutzung und Fachgeschichtsschreibung könnten so adäquat erschlossen werden. Die von disziplinärer Offenheit und Selbstreflexivität geprägten Beiträge thematisieren und dokumentieren in theoretischen Auseinandersetzungen und empirischen Studien unterschiedliche Anwendungsformen und Lesarten von Bourdieus Theorie. Die Kommunikationswissenschaft - so die Stoßrichtung des Bandes - könnte so nicht nur ihr methodisches Vorgehen und den Korpus an Forschungsfragen erweitern, sondern darüber hinaus auch interdisziplinäre und internationale Anschlussfähigkeit sichern. Mit der Bereitstellung wichtiger fremdsprachiger Forschungsbeiträge zentraler Protagonisten der internationalen Kommunikationswissenschaft auf Deutsch sollen ausländische Fachkulturen und Theoriediskurse zur Kenntnis genommen und akademischer Austausch gefördert werden.

Social Media And Public Relations

Author : Judy Motion
ISBN : 9781135005986
Genre : Business & Economics
File Size : 87. 58 MB
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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781317487371
Genre : Business & Economics
File Size : 20. 49 MB
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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

Reassessing The Relationship Between Marketing And Public Relations

Author : Lisa Dühring
ISBN : 9783658180348
Genre : Philosophy
File Size : 28. 73 MB
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Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

The Routledge Handbook Of Critical Public Relations

Author : Jacquie L'Etang
ISBN : 9781317918868
Genre : Business & Economics
File Size : 33. 75 MB
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Culture Social Class And Race In Public Relations

Author : Damion Waymer
ISBN : 9780739173411
Genre : Language Arts & Disciplines
File Size : 50. 87 MB
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Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

Public Relations And Participatory Culture

Author : Amber Hutchins
ISBN : 9781317659730
Genre : Business & Economics
File Size : 70. 1 MB
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While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

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