public relations the profession and the practice 4th edition

Download Book Public Relations The Profession And The Practice 4th Edition in PDF format. You can Read Online Public Relations The Profession And The Practice 4th Edition here in PDF, EPUB, Mobi or Docx formats.

Public Relations

Author : Otis W. Baskin
ISBN : 0072314567
Genre :
File Size : 89. 77 MB
Format : PDF, Kindle
Download : 806
Read : 924

Get This Book


Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.

Public Relations

Author : Dan Lattimore
ISBN : 9780077433932
Genre : Electronic books
File Size : 40. 79 MB
Format : PDF, Mobi
Download : 272
Read : 1307

Get This Book


Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781317487371
Genre : Business & Economics
File Size : 75. 71 MB
Format : PDF, ePub, Docs
Download : 115
Read : 697

Get This Book


The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

Ethics In Public Relations

Author : Patricia J Parsons
ISBN : 9780749477271
Genre : Business & Economics
File Size : 84. 71 MB
Format : PDF, ePub, Mobi
Download : 484
Read : 529

Get This Book


Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Becoming A Public Relations Writer

Author : Ronald D. Smith
ISBN : 9781136593376
Genre : Business & Economics
File Size : 20. 29 MB
Format : PDF, Docs
Download : 750
Read : 989

Get This Book


Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

A Practioner S Guide To Public Relations Research Measurement And Evaluation

Author : Don Stacks
ISBN : 1606491024
Genre : Business & Economics
File Size : 79. 38 MB
Format : PDF, ePub, Docs
Download : 640
Read : 475

Get This Book


This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Dynamics Of Public Relations And Journalism

Author : Annette Clear
ISBN : 070215637X
Genre : Business & Economics
File Size : 83. 25 MB
Format : PDF, ePub
Download : 382
Read : 1234

Get This Book


Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

Public Relations In Schools

Author : Theodore J. Kowalski
ISBN : 0137072457
Genre : Education
File Size : 62. 22 MB
Format : PDF, ePub
Download : 785
Read : 239

Get This Book


By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success. The concept of relational communication, added to this edition, emphasizes the importance of consciously using communication as a means to construct these relationships. From the concept of public relations itself, and its legal and ethical dimensions, to assessing applications of public relations that pose challenges to the effectiveness of programs, this text is extremely relevant for students preparing to be administrators and for those professionals already practicing. This edition is organized into three sections that thoroughly examine contemporary perspectives on the application of public relations in educational settings. Features include: A new chapter on technology addresses the expanded use of technology in school public relations, with specific attention given to how the Internet, web pages, and blogs can be developed and used to improve communication and relationships. A new focus on public opinion teaches administrators the different processes of measuring public opinion and how to apply these findings to make effective and essential decisions. Expanded information on school-community relationships, specifically emphasizing the need for a positive, mutual relationship between the school and the community Introductory case studies that not only encourage professional reflection, but also ensure relevance by viewing current social and political conditions through a personal perspective Questions and suggested activities at the end of each chapter encourage in-class discussions while also promoting critical thinking. A matrix has been added to show how the chapter content relates to Educational Leadership Constituent Council (ELCC) and National Council for Teacher Accreditation (NCATE) Standards.

Communication Research

Author : Joann Keyton
ISBN : 9780077513986
Genre : Language Arts & Disciplines
File Size : 70. 90 MB
Format : PDF, ePub
Download : 920
Read : 1091

Get This Book


Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

Broadcast News Process

Author : James Redmond
ISBN : 0895826798
Genre : Technology & Engineering
File Size : 36. 89 MB
Format : PDF, Kindle
Download : 849
Read : 1066

Get This Book



Top Download:

Best Books