public relations the profession and the practice 4th edition

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Public Relations

Author : Dan Lattimore
ISBN : 0073511862
Genre : Public relations
File Size : 27. 41 MB
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Public Relations

Author : Otis W. Baskin
ISBN : 0072314567
Genre :
File Size : 83. 8 MB
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Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.

Handbook Of Public Relations

Author : Robert L. Heath
ISBN : 076191286X
Genre : Business & Economics
File Size : 61. 85 MB
Format : PDF
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Reconfiguring Public Relations

Author : David McKie
ISBN : 9781134161119
Genre : Business & Economics
File Size : 34. 94 MB
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This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Encyclopedia Of Public Relations

Author : Robert L. Heath
ISBN : 9781452276229
Genre : Business & Economics
File Size : 31. 81 MB
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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
ISBN : 9780805839227
Genre : Social Science
File Size : 67. 13 MB
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This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world. Organized by continent, chapters provide the history, development, and current status of the public relations industry. Contributors use the theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. In addition, each chapter considers the public relations profession in relation to factors, such as a country's political environment, level of economic development, societal and corporate culture, media environment, and activism. Each country-specific chapter also includes a case study typifying public relations practice in that country. This volume sets itself apart from other volumes in international public relations with the inclusion of: *coverage on the status of the public relations profession in 18 countries, covering Asia and Australasia, Africa, Europe, and the Americas; *consideration of public relations practice in a global setting; *coverage of public relations practices in economies in transition from socialistic economies to market-oriented ones in Eastern Europe and Asia; *descriptions and analyses of public relations operations of multinational corporations, multinational public relations agencies and NGOs; and *a contribution on the public communication efforts of the UNESCO. Additional highlights of the book include: *a foreword by the Director-General of the UNESCO; *contributions from 35 leading scholars and professionals with first-hand knowledge about the status of the public relations industry in their region; and *a thorough discussion on the transnational public relations activities of governments and NGOs. With its global contributors and broad focus, this handbook offers invaluable insights on global public relations practice, enabling scholars and researchers to understand the nature of public relations as it is practiced around the world, the communication tactics unique to a nation or culture, and the linkage between such practice and the environment in which it takes place. The information contained in this handbook will also prove helpful to public relations professionals by introducing them to the unique environments they will face in the different regions of an increasingly globalizing world.

Creative Communication

Author : Craig E. Johnson
ISBN : 0881338281
Genre : Language Arts & Disciplines
File Size : 33. 3 MB
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This text targets the synergistic process that includes the symbolic process of creating & our capacity to use symbols to create environments that nurture creativity.

A Guide To The Project Management Body Of Knowledge Pmbok Guide Fifth Ed Arabic

Author : Project Management Institute
ISBN : 1628250003
Genre : Business & Economics
File Size : 37. 49 MB
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A Guide to the Project Management Body of Knowledge (PMBOK Guide) Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance of appropriately engaging project stakeholders in key decisions and activities. Project data information and information flow have been redefined to bring greater consistency and be more aligned with the Data, Information, Knowledge and Wisdom (DIKW) model used in the field of Knowledge Management. Four new planning processes have been added: Plan Scope Management, Plan Schedule Management, Plan Cost Management and Plan Stakeholder Management: These were created to reinforce the concept that eac

Ethics In Human Communication

Author : Richard L. Johannesen
ISBN : 1577662113
Genre : Language Arts & Disciplines
File Size : 58. 11 MB
Format : PDF
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Business Information Sources

Author : Lorna M. Daniells
ISBN : 0520081803
Genre : Business & Economics
File Size : 28. 62 MB
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Lists and describes the various types of general business reference sources and sources having to do with specific management functions and fields

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