quantitative research in communication

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Quantitative Research In Communication

Author : Mike Allen
ISBN : 9781452212937
Genre : Language Arts & Disciplines
File Size : 46. 87 MB
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Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter's procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.

Quantitative Research Methods For Communication

Author :
ISBN : UOM:39015079163914
Genre : Computers
File Size : 42. 3 MB
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Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.

A Handbook Of Media And Communication Research

Author : Klaus Bruhn Jensen
ISBN : 9781136597640
Genre : Language Arts & Disciplines
File Size : 77. 91 MB
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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Media And Communication Research Methods

Author : Arthur Asa Berger
ISBN : 9781412987776
Genre : Language Arts & Disciplines
File Size : 31. 58 MB
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In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

Quantitative Research Methods For Communication

Author : Jason S. Wrench
ISBN : 019045640X
Genre :
File Size : 71. 92 MB
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Quantitative Research Methods for Communication: A Hands-On Approach, Third Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience, the authors encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

A Handbook Of Media And Communication Research

Author : Klaus Bruhn Jensen
ISBN : 0415225884
Genre : Language Arts & Disciplines
File Size : 76. 54 MB
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This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

Outlines And Highlights For Quantitative Research Methods For Communication By Jason S Wrench Isbn

Author : Cram101 Textbook Reviews
ISBN : 1617440914
Genre : Education
File Size : 25. 73 MB
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Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780195337471 .

Media And Communication Research

Author : Arthur Asa Berger
ISBN : 0761918531
Genre : Language Arts & Disciplines
File Size : 76. 54 MB
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In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Communication Research

Author : G. M. du Plooy
ISBN : 0702156418
Genre : Social Science
File Size : 56. 99 MB
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Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Communication Research Statistics

Author : John C. Reinard
ISBN : 0761929878
Genre : Language Arts & Disciplines
File Size : 78. 77 MB
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Written in an accessible style using simple and direct language, Communication Research Statisticsguides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

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