radio programming tactics and strategy broadcasting cable series

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Radio Programming Tactics And Strategy

Author : Eric Norberg
ISBN : 9781136026904
Genre : Language Arts & Disciplines
File Size : 23. 85 MB
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A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Programming For Tv Radio The Internet

Author : Lynne Gross
ISBN : 9781136068850
Genre : Performing Arts
File Size : 65. 12 MB
Format : PDF
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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

The Radio Station

Author : Michael C. Keith
ISBN : 9780240811864
Genre : Performing Arts
File Size : 37. 55 MB
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This is the cornerstone text on the inside workings of how radio station operations.

Media Promotion Marketing For Broadcasting Cable The Internet

Author : Susan Tyler Eastman
ISBN : 9781136024818
Genre : Language Arts & Disciplines
File Size : 47. 42 MB
Format : PDF, Kindle
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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Electronic Media Management Revised

Author : Peter Pringle
ISBN : 9781136028663
Genre : Language Arts & Disciplines
File Size : 38. 72 MB
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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Encyclopedia Of Radio 3 Volume Set

Author : Christopher H. Sterling
ISBN : 9781135456498
Genre : Reference
File Size : 66. 2 MB
Format : PDF, Mobi
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Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.

Broadcast Cable Web Programming

Author : Susan Tyler Eastman
ISBN : IND:30000076359573
Genre : Business & Economics
File Size : 76. 74 MB
Format : PDF, Mobi
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In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

Broadcasting Cable

Author :
ISBN : UCLA:L0077955680
Genre : Broadcasting
File Size : 50. 94 MB
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Broadcast Cable Programming

Author : Susan Tyler Eastman
ISBN : IND:30000057590097
Genre : Cable television
File Size : 86. 31 MB
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Broadcast Indecency

Author : Jeremy Harris Lipschultz
ISBN : UOM:39015038111517
Genre : Social Science
File Size : 32. 13 MB
Format : PDF, Docs
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Discussing such controversial issues as 'shock jock' Howard Stern, this book treats broadcast indecency as more than a simple regulatory problem in American law. The author's approach cuts across legal, social, and economic concerns taking the view that media law and regulation cannot be seen within a vacuum that ignores cultural realities. This cutting-edge book treats broadcast indecency as a social phenomenon challenging the policy approach of government regulation. It is an exploration of the political and social processes involved in the government control of mass media content. The author, using F.C.C. documents and other sources, studies the complex issue of broadcast indecency and its impact on the mass media and the public. He also challenges assumptions and attempts to place content issues within an international context and to project the future of regulation while offering practical advice to broadcast managers on how to deal with today's broadcast indecency issues. Jeremy Harris Lipschultz, Ph.D., is a former radio news director. He is currently an associate professor of communication and Graduate Program Chair in the Department of Communication, University of Nebraska at Omaha. He holds a Ph.D. in journalism from Southern Illinois University at Carbondale and has been active in the Association for Education in Journalism and Mass Communication. First book to give broadcast management the necessary social, political, and legal framework Contains current and future trends in regulation and case law. Offers guidelines for managing talent and programming.

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