real estate marketing

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Real Estate Marketing And Sales Essentials

Author : Dan Hamilton
ISBN : 0324314108
Genre : Business & Economics
File Size : 40. 51 MB
Format : PDF, Kindle
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Real estate can be a rewarding career — for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales — and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.

Real Estate Marketing

Author : M. Joseph Sirgy
ISBN : 9781317689058
Genre : Business & Economics
File Size : 49. 44 MB
Format : PDF, Docs
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Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Timing The Real Estate Market

Author : Robert M. Campbell
ISBN : 0972441816
Genre : Business cycles
File Size : 75. 82 MB
Format : PDF, Docs
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Real Estate Rainmaker

Author : Dan Gooder Richard
ISBN : 0471345547
Genre : Business & Economics
File Size : 28. 23 MB
Format : PDF, Mobi
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Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent? Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise. Real Estate Rainmaker introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System. Following each step of this system, you will learn how to: * Overcome inevitable market fluctuations faced by all real estate agents and brokers * Master the latest marketing techniques to increase leads at reduced cost * Close more prospects by focusing on customer needs * Boost referrals and maximize profits through customer retention * Write your own marketing plan in six easy mornings * Build a Trophy Database and develop an exit strategy to cash out financially independent Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you ll require to find what you need easily, Real Estate Rainmaker brings you a torrent of indispensable principles, techniques, and savvy insider s tips that will flood your practice with customers, profits, and success beyond your wildest dreams. "Doing business without marketing is like winking in the dark. You know you re doing it, but nobody else does." From the Foreword by Laurie Moore-Moore The real estate industry has never been more active or more competitive than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources. Real Estate Rainmaker introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, you ll learn: * Twenty easy techniques to boost advertising results at no extra cost * Proven direct response lead generation techniques * Can t-miss direct marketing copywriting and design secrets * Unbeatable Internet marketing strategies * How to build a Trophy Database that really pays off * And much, much more to generate more leads, more sales Don t let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker start making you a rainmaker today.

Brains On Fire

Author : Robbin Phillips
ISBN : 0470872276
Genre : Business & Economics
File Size : 64. 82 MB
Format : PDF
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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Real Estate Market Valuation And Analysis

Author : Joshua Kahr
ISBN : 9780471753636
Genre : Business & Economics
File Size : 70. 74 MB
Format : PDF, ePub
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"A fresh, insightful look at how real estate professionals actually value properties and analyze markets. The focus on different product types as well as market segments are especially useful." --Barry Hersh, AICP, Associate Professor of Real Estate and Urban Planning, City University of New York This in-depth look at the core tools of real estate valuation will show you how to analyze the real estate market and assess the financial feasibility of a project. Many people go with their instincts or past experience when reviewing the financials and fail to utilize the useful data and analytical tools available in this field. Get the analytical data and tools you need to assess the financial feasibility of any project. Order your copy today.

Wealth Opportunities In Commercial Real Estate

Author : Gary Grabel
ISBN : 9781118115749
Genre : Business & Economics
File Size : 40. 10 MB
Format : PDF, ePub
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"Commercial real estate investing is a strong investment choice for those with the right perspective and the patience to see their investment through. It is essential to know the basics of the real estate game including how to evaluate a real estate transaction and how to create value before you buy real estate at any level. Author Gary Grabel understands that to succeed in real estate, one must take the time to learn the basics and build on the skill set to properly evaluate investment opportunities and create value. The book covers a broad range of topics from basic terminology and analysis to leasing, financing, marketing, management, structuring a partnership, real estate tax consequences, buying and selling property, and the steps needed to preserve wealth. The book sets forth a practical step-by-step process on how to acquire real estate through a real estate vehicle to build significant wealth over time"--

Internet Marketing In Real Estate

Author : Barbara G. Cox
ISBN : 0130115479
Genre : Internet marketing
File Size : 68. 9 MB
Format : PDF, Docs
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Offering new marketing approaches and challenges for today's realtor, this progressive guide taps into the power of the Internet as profitable marketing tool, with complete and authoritative coverage on all of the techniques, strategies, and tactics necessary to begin conducting effective web marketing. Stresses the importance of devising a carefully planned, and budgeted marketing approach, then details how to lay plans for optimum Internet marketing results. Offers a powerful, unifying theme throughout that relates all concepts and course elements to an agent's need to properly position him/herself on the Internet. Discusses the keys to establishing your presence and getting "found" on the Internet, examines myriad tactics that can collectively lead consumers to an agent's web site, and covers the importance of effective e-mail. Directs users to many related web sites containing online examples that show actual execution of the methods and approaches covered in each chapter. Contains high-quality, state-of-the-art, real-world graphics and web page examples throughout. Appendices include a glossary; sites for your advertising; estimating website and MLS-search site costs; selecting a website designer, developer, and host, and more. For real estate professionals.

Timing The Real Estate Market

Author : Craig Hall
ISBN : 0071465200
Genre : Business & Economics
File Size : 71. 79 MB
Format : PDF, Kindle
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How to buy low and sell high in real estate Yes, timing is everything. In the real estate market, that means buying in markets that are ready to take off and cashing out before prices crash. In Timing the Real Estate Market, millionaire real estate entrepreneur Craig Hall reveals to America's 17 million real estate investors his secrets for maximizing profits, by knowing when to buy, when to sell, and what to do in between. Following Hall's savvy advice, real estate investors will learn: The seven major trends affecting real estate prices How to predict when real estate prices are poised to increase How to capture maximum profits by knowing when to sell How to add value to a property while waiting for the real estate market to pick up How to survive during a downturn--until the next market upswing

The Chinese Real Estate Market

Author : Junjian Albert Cao
ISBN : 9781317934974
Genre : Business & Economics
File Size : 86. 56 MB
Format : PDF, ePub, Mobi
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This is the first book to fully present, analyse and interpret the Chinese real estate market. Dr Junjian Albert Cao examines the Chinese real estate market’s growth trajectory, unique governance and factors affecting values and investment in the context of reforms, rapid economic growth and urbanization. The book provides essential insights into the institutional change surrounding the development of the property market, government intervention at local and national levels, taxes and other regulatory charges, and factors such as market practices, economic changes, government policies and social changes that affect the value of real estate. Furthermore, the book analyses academic and policy debates on issues such as: commercial property investment housing price inflation property rights protection affordable and social housing market practices and regulation environment and sustainability taxation property-led growth and the reliance of local economic growth on the property sector The book offers a comprehensive, in-depth and up-to-date account of the Chinese property market and presents a full assessment of the investment potential of Chinese real estate. It is a must read for students, academics and real estate professionals interested in this fascinating real estate market that has implications for Chinese and the world economies.

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