running how to design and execute a winning political campaign

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Run For Something

Author : Amanda Litman
ISBN : 9781501180446
Genre : Political Science
File Size : 88. 31 MB
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From the email marketing director of Hillary Clinton's presidential campaign and the co-founder of Run for Something comes an essential and inspiring guide that encourages and educates young progressives to run for local office, complete with contributions from elected officials and political operatives. You’ve been depressed since the night of November 8, 2016. You wore black to work the next morning. You berated yourself for your complacency during the Obama years. You ranted on Twitter. You deleted Twitter. You sent emails to your friends saying, “How can we get more involved?” You listened to Pod Save America. You knit­ted a pussyhat. You showed up to the Women’s March on Washington. You protested Donald Trump’s executive orders. You called your congressman. You called other people’s congressmen. You set up monthly donations to Planned Parenthood and the ACLU. You reactivated Twitter (begrudgingly). Here’s what you do next: Run for something. To be specific: Run for local office and become the change you want to see in the world. Forget about Con­gress. Forget about the Senate. Focus on the offices that get the real sh*t done: state legislatures, city councils, school boards, and mayors. It doesn’t matter if you’re not a white man over sixty with an Ivy League law degree. (In fact, it’s better if you’re not!) It doesn’t matter if you don’t understand the first thing about running for office, or never even imagined you would. That’s what this book is for. Amanda Litman, experienced in hard-fought state and national election campaigns, is here to give you guid­ance as well as wisdom and insight from elected officials and political operatives she interviewed for this book. There are half a million elected officials in the United States. Why can’t you be one of them?

How To Run For Political Office And Win

Author : Melanie Williamson
ISBN : 9781601384089
Genre : Political Science
File Size : 52. 78 MB
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The American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected to local office, you need to know exactly what will be expected of you, what is going to come up during the campaign, and how much time and energy the process might take out of your life. This book is written to guide every potential new politician down the path of filing for, gathering support, and running for local office, whether you are a lawman, judge, politician, or concerned parent. You will start by reading a complete list of everything you need to know about the process of running for office, from the rules that govern your conduct, to the timeline you can expect to start living. You will learn how to organize you resources and start hiring campaign staff. You will learn how to start creating a database of donors and individuals who can be called or contacted when drumming up support. You will be walked through the process of dredging up your own past and disclosing everything you can about yourself to offset the potential for negative campaigning by your opponent. Successful local politicians and campaign staff have been interviewed for this book and have provided detailed information about what you can expect when you start the process of running for office, from the door to door walking to the campaign literature and signs that must be created. You will learn the ins and outs of campaign fundraising and how to acquire the best possible endorsements to your campaign. You will learn what events you should be appearing at and how to start gaining access to television commercial air time. Finally, you will be walked through the phone bank and survey process on the road to the primaries and through the primaries to what you can expect on Election Day. From start to finish, you will learn everything you need to know to effectively run and win your campaign for local office with this book. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Run The Other Way

Author : Bill Hillsman
ISBN : 0743238591
Genre : Political Science
File Size : 90. 87 MB
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Bill Hillsman is simply, in the words of Slate.com, "the world's greatest political adman." With his groundbreaking consulting work on Paul Wellstone's senatorial, Jesse Ventura's gubernatorial, and Ralph Nader's presidential campaigns, he was the first to publicly challenge the conventional strategies of political campaigns, the inefficiency of campaign spending, the desultory, banal, and insulting political ads. As Hillsman says, "I don't believe you can annoy someone into voting for your candidate." Hillsman first rocked the political establishment during Wellstone's 1990 Senate bid, with witty, sharp political ads that had audiences glued to their television sets and talking about the commercials for weeks afterward. In the end, he helped Wellstone overcome a $7 million campaign spending disadvantage to win the election. And the risk taking continued when he ran Jesse Ventura's Reform Party gubernatorial and Ralph Nader's Green Party presidential campaigns. In one Nader ad, a child looks out at the viewer and says, "When I grow up, I want politicians to ignore me." In an ad from Ventura's campaign, a boy playing with a Jesse Ventura action figure ("New, from the Reform Party!") takes on Ventura's voice to growl, "I don't want your stupid money!" With bold and brilliant ads like these, Hillsman helped two underdog candidates become senator and governor, transformed Minnesota politics, and showed the country that it has viable and appealing options outside of the two major parties. Run the Other Way offers fascinating and disturbing insights into the shadowy, cronyistic world of political consulting: the grossly overpaid consultants, incompetent and inaccurate pollsters, fundraisers who take a dollar for every dollar they raise, and strategists who use negative advertising to intentionally keep people from voting. But it also gives us a from-the-trenches look at how Americans can turn the weapons trained on us back against the master propagandists, and in so doing revitalize our badly damaged democracy. Fleshing out his case with real-life stories from his involvement in numerous campaigns, Hillsman takes us behind the electioneering scenes of old Washington hands and trouble-making independents, including Ross Perot, Warren Beatty, John McCain, Arianna Huffington, and Colin Powell. An outsider with an insider's vantage point, Hillsman sees America at a crucial historical moment defined by the continuing decline of both major political parties and the rise of independent voters. Edgy, controversial, and often humorous, his political ads have energized voters and revolutionized election campaigning over the last fifteen years. This is a book for everyone who's ever run for office, thought about running for office, or voted for someone running for office. Run the Other Way investigates the many imperfections in the greatest system of government in the world and challenges all of us to make it better.

Running God S Way

Author : Vicky Hartzler
ISBN : 9781498452922
Genre : Political Science
File Size : 65. 76 MB
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Running God’s Way reveals the proven campaign techniques in God’s Word and provides the winning strategies needed to succeed on Election Day. In this complete guide to campaigning, candidates, supporters, and Christians wanting to impact their world will learn how to: • Write a winning campaign plan; • Put together an enthusiastic volunteer team; • Deliver a memorable message; • Utilize technology to win elections; • Raise needed funds to reach your goals; • Implement a successful door-to-door program; • Wage war from the trenches; and • Get out the vote on Election Day. “As one who has held public office, I see Congresswoman Hartzler’s book as an essential. There are very few resources available that can help Christians run a campaign that both honor God and succeed. Vicky has not only written the book, she has carried it out in practice. If you are considering running for office or you want to help those who are, Running God’s Way is a must read.” — Tony Perkins, President, Family Research Council “One of the biggest problems with politics today is getting good people to run for office. And one of the biggest reasons they don’t run is they don’t know how—it seems a daunting task. Congresswoman Vicky Hartzler’s book is the answer. So whether you are a candidate, supporter, or patriot, this book is for you.” — David Barton, Founder and President, WallBuilders “Congresswoman Hartzler’s unique book describes exactly what you need to know to run a well-planned campaign. You owe it to yourself, and the traditional Judeo-Christian values in which we believe, to read her book.” — Alex Mooney, U.S. Representative, West Virginia 2nd District

How To Win Political Elections

Author : Charles Omole
ISBN : 1907095292
Genre :
File Size : 26. 98 MB
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Political campaigns in Africa are increasingly taking on more sophistication and complexity compared to a few decades ago. With the widespread use of mobile technology and a predominance of a youthful population; the primordial campaign strategies need to be adapted to reflect the strategic planning and demographic nuances of modern life in Africa. Though specific esoteric circumstances still exist in many parts of the continent, there are however many general principles that can be followed in the planning, establishing and managing a successful political campaign in Africa. With the increasing use of social media by its mainly youthful population, high level of illiteracy in rural communities, introduction of technology-aided voting systems, widespread economic deprivation, pervasive corruption at all levels, frustration with governments at of types, Africa is witnesses a perfect storm of political meltdown that makes election outcomes prone to ever cryptic manipulations and more unpredictable for lots of political candidates. But success is never an accident, it is a methodology. In this book, the essential elements of successful political campaigns will be revealed, from the decision of a candidate to run for an office, to putting together the campaign infrastructure to running the campaign to a successful completion. This book is written as a project manual rather than as a textbook; so, it is a step by step guide to planning and implementing a political campaign from beginning to the end. John Podhoretz once said, "Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes." This book will help every political campaign to construct that new way of winning.

How To Win Campaigns

Author : Chris Rose
ISBN : 9781136530814
Genre : Business & Economics
File Size : 67. 12 MB
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How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Is This Any Way To Run A Democratic Election

Author : Stephen J. Wayne
ISBN : 9781483321677
Genre : Political Science
File Size : 79. 99 MB
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The 2012 election is over, but the debate over the fairness and accuracy of our electoral system continues. The courts are dealing with the alleged discriminatory impact of voter ID requirements on minority voters; privacy and vote manipulation are concerns as political campaigns utilize new technology to target voters; the news media are contending with harsh public criticism of their elections coverage; the campaign finance floodgates were opened with vast resources spent on negative advertising; and the Electoral College continues to undermine a national, democratic electoral system—Is this any way to run a democratic election? This fully updated fifth edition of Is This Any Way to Run a Democratic Election? by Stephen J. Wayne answers that important question by looking at both recent events and recent scholarship focused on the democratic electoral process, including new data and timely illustrations from the 2012 elections.

Going Negative

Author : Shanto Iyengar
ISBN : 1439118752
Genre : Political Science
File Size : 62. 99 MB
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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954817
Genre : Political Science
File Size : 67. 65 MB
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UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Winning Your Election The Wellstone Way

Author : Jeff Blodgett
ISBN : 9781452914145
Genre : Political Science
File Size : 69. 67 MB
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As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run fora and wina a political seat.

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