running how to design and execute a winning political campaign

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Author : Peter J. Fusco
ISBN : 1440421919
Genre : Political Science
File Size : 65. 37 MB
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This is the 4th edition of Peter Fusco's acclaimed guide on how to design and execute a winning political campaign. Completely revamped to cover the most modern technologies, this new edition contains additions to two chapters dealing with the effective use of the Internet in a contemporary political campaign. Using his years of teaching as a foundation, Peter Fusco goes at the art of political campaigning in a no-nonsense, non-partisan, hard-nosed, businesslike way. There is no other book on the market today that so completely treats the subject. With RUNNING, you will be able to answer the following questions: Should I run for office? How much money will I need? How do I raise the money? How do I use the Internet to raise money and run an effective cyber-campaign? How do I write that big speech? What talking points will be most effective, and how do I develop them? What media should I buy, and when should I buy it? When is it smart to go negative? How do I determine who is persuadable? How do I get my message to them? Should I spend any money on newspaper ads? How do I calculate the performance of a voting district? What do I wear to the big Bar-B-Q? Everything you need to know and understand, and so much more is in RUNNING. For pros as well as novices, Running: How To Design And Execute A Winning Political Campaign is the complete guide, the only book you will ever need to mount an effective political campaign.

How To Run For Political Office And Win

Author : Melanie Williamson
ISBN : 9781601384089
Genre : Political Science
File Size : 25. 24 MB
Format : PDF, Kindle
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The American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected to local office, you need to know exactly what will be expected of you, what is going to come up during the campaign, and how much time and energy the process might take out of your life. This book is written to guide every potential new politician down the path of filing for, gathering support, and running for local office, whether you are a lawman, judge, politician, or concerned parent. You will start by reading a complete list of everything you need to know about the process of running for office, from the rules that govern your conduct, to the timeline you can expect to start living. You will learn how to organize you resources and start hiring campaign staff. You will learn how to start creating a database of donors and individuals who can be called or contacted when drumming up support. You will be walked through the process of dredging up your own past and disclosing everything you can about yourself to offset the potential for negative campaigning by your opponent. Successful local politicians and campaign staff have been interviewed for this book and have provided detailed information about what you can expect when you start the process of running for office, from the door to door walking to the campaign literature and signs that must be created. You will learn the ins and outs of campaign fundraising and how to acquire the best possible endorsements to your campaign. You will learn what events you should be appearing at and how to start gaining access to television commercial air time. Finally, you will be walked through the phone bank and survey process on the road to the primaries and through the primaries to what you can expect on Election Day. From start to finish, you will learn everything you need to know to effectively run and win your campaign for local office with this book. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Career Opportunities In Law And The Legal Industry

Author : Susan Echaore -McDavid
ISBN : 9781438110769
Genre : Law
File Size : 57. 83 MB
Format : PDF
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Presents more than 100 possible job opportunities in the legal field, with information on education needed, training available, and salaries.

Encyclopedia Of American Political Parties And Elections

Author : Larry Sabato
ISBN : 9781438109947
Genre : Political Science
File Size : 23. 40 MB
Format : PDF, Docs
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This new volume contains all the material a reader needs to understand the American election process and its political parties. This complete A-to-Z reference guide covers the people, events, and terms involved in the electoral process. It also provides the history of elections in the United States, focusing primarily on the presidential elections. Appendix material includes the results for every presidential election.

Run To Win

Author : Earl Baker
ISBN : 1477212132
Genre : Political Science
File Size : 23. 97 MB
Format : PDF, ePub
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Earl Baker leads you sequentially through the logical, practical way to run a winning campaign for local or state office.

Praeger Handbook Of Political Campaigning In The United States 2 Volumes

Author : William L. Benoit
ISBN : 9781440831638
Genre : Political Science
File Size : 54. 50 MB
Format : PDF, ePub
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This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. • Covers a wide variety of topics related to American political campaigns • Investigates political campaigns and theories of campaigning from multiple perspectives • Discusses strategic use of messaging language and message forms, including debates, television ads, and social media • Features case studies to facilitate understanding • Includes maps, tables, and figures to illustrate key points

Do Political Campaigns Matter

Author : David M. Farrell
ISBN : 9780415255936
Genre : Political Science
File Size : 62. 58 MB
Format : PDF, Docs
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This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.

National Journal

Author :
ISBN : PSU:000054749160
Genre : Legislation
File Size : 52. 85 MB
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Winning Political Campaigns

Author : William S. Bike
ISBN : IND:30000079230128
Genre : Political Science
File Size : 30. 24 MB
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In his 15 years of reporting political campaigns, Bike witnessed mistakes that cost candidates not only their elections, but their credibility as well. He now explains how candidates can use creativity and hard work to avoid the mistakes. He offers specific, practical advice on such topics as advertising, alliances, campaign literature, comportment, debates, events, fieldwork, fundraising, the headquarters, legal issues, the media kit, organization, polling, research, and speeches. Annotation copyrighted by Book News, Inc., Portland, OR

Campaign For President

Author : , The Institute of Politics
ISBN : 9780742570481
Genre : Political Science
File Size : 34. 22 MB
Format : PDF, Kindle
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Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2008 election edition is published for general audiences as well as college classrooms and campaign and media professionals.

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