school public relations for student success

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School Public Relations For Student Success

Author : Edward H. Moore
ISBN : 9781452273013
Genre : Education
File Size : 86. 91 MB
Format : PDF, ePub
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From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.

E Study Guide For School Public Relations For Student Success By Edward H Moore Isbn 9781412965675

Author : Cram101 Textbook Reviews
ISBN : 9781467228381
Genre : Education
File Size : 57. 29 MB
Format : PDF, ePub
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Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

Public Relations In Schools

Author : Theodore J. Kowalski
ISBN : 0137072457
Genre : Education
File Size : 27. 55 MB
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By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success. The concept of relational communication, added to this edition, emphasizes the importance of consciously using communication as a means to construct these relationships. From the concept of public relations itself, and its legal and ethical dimensions, to assessing applications of public relations that pose challenges to the effectiveness of programs, this text is extremely relevant for students preparing to be administrators and for those professionals already practicing. This edition is organized into three sections that thoroughly examine contemporary perspectives on the application of public relations in educational settings. Features include: A new chapter on technology addresses the expanded use of technology in school public relations, with specific attention given to how the Internet, web pages, and blogs can be developed and used to improve communication and relationships. A new focus on public opinion teaches administrators the different processes of measuring public opinion and how to apply these findings to make effective and essential decisions. Expanded information on school-community relationships, specifically emphasizing the need for a positive, mutual relationship between the school and the community Introductory case studies that not only encourage professional reflection, but also ensure relevance by viewing current social and political conditions through a personal perspective Questions and suggested activities at the end of each chapter encourage in-class discussions while also promoting critical thinking. A matrix has been added to show how the chapter content relates to Educational Leadership Constituent Council (ELCC) and National Council for Teacher Accreditation (NCATE) Standards.

Diverse Partnerships For Student Success

Author : Larry E. Decker
ISBN : 1578865387
Genre : Education
File Size : 31. 93 MB
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Diverse Partnerships for Student Success offers strategies to help educational leaders create and sustain successful partnerships in socio-economic diverse societies. The chapters present information on how to identify relevant demographic trends and create community partnerships to address the educational, cultural, vocational, and recreational needs of students and citizens in multicultural communities. Grounded in ISLLC and NCATE standards, the book offers comprehensive, research-based information, concrete program ideas, and numerous Internet sites.

The Politics Of Authentic Engagement

Author : Kathy Leslie
ISBN : 9781475815337
Genre : Education
File Size : 51. 13 MB
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Strategies described in this book teach how to serve as a listener, teacher, leader facilitator, and initiator in engaging others within professional settings to do meaningful work that benefits students.

Building Shared Responsibility For Student Learning

Author : Anne Conzemius
ISBN : 9780871205971
Genre : Education
File Size : 87. 35 MB
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Combines theory, research, and practical strategies to explore how schools can succeed by creating shared responsibility for student learning throughout the community.

Introduction To Strategic Public Relations

Author : Janis Teruggi Page
ISBN : 9781506358055
Genre : Language Arts & Disciplines
File Size : 65. 7 MB
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How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Schools Cannot Do It Alone

Author : Jamie Robert Vollmer
ISBN : 0982756909
Genre : Education
File Size : 84. 2 MB
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Schools Cannot Do It Alone tells of Jamie Vollmer, businessman and attorney,as he travels through through the land of public education. His encounters with blueberries, bell curves, and smelly eighth graders lead him to two critical discoveries. First, we have a systems problem, not a people problem. We must change the system to get the graduates we need. Second, we cannot touch the system without touching the culture of the surrounding town; everything that goes on inside a school is tied to local attitudes, values, traditions, and beliefs. Drawing on his work in hundreds of districts, Jamie offers teachers, administrators, board members,and their allies a practical program to secure the understanding, trust, permission, and support they need to change the system and increase student success.

An Overview Of The Public Relations Function

Author : Shannon A. Bowen
ISBN : 1606491008
Genre : Business & Economics
File Size : 44. 22 MB
Format : PDF
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This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Social Media For School Leaders

Author : Brian Dixon
ISBN : 9781118388891
Genre : Education
File Size : 44. 44 MB
Format : PDF, ePub, Docs
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How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.

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