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Subtleties Of Scientific Style

Author : Matthew Stevens
ISBN : 9780957887725
Genre : Authorship
File Size : 39. 45 MB
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Champions Of Illusion

Author : Susana Martinez-Conde
ISBN : 9780374120405
Genre : Art
File Size : 68. 22 MB
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In Champions of Illusion, Susana Martinez-Conde and Stephen Macknik present a smorgasbord of mystifying images, many selected from their Best Illusion of the Year Contest. Whether it's false motion, tricks of perspective, or shifting colors, Champions of Illusion is packed with adventures in perception. If you've ever come face-to-face with an utterly bewildering illusion, you've probably asked yourself: How is that possible? Martinez-Conde and Macknik, who study the intersection of neuroscience, illusions, and stage magic, explain just why you think you see the things you see.The Best Illusion of the Year Contest draws entries from vision scientists, artists, magicians, and mathematicians bent on creating today's most beguiling illusions. Featuring bizarre effects and unbelievable mind tricks, along with classic illusions and illuminating descriptions of what is actually going on in your brain when you are deceived by visuals on the page, Champions of Illusion is an electrifying mix of science and magic that you will not soon forget.

Am I Making Myself Clear

Author : Cornelia Dean
ISBN : 9780674053717
Genre : Science
File Size : 81. 59 MB
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Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.

Precision Journalism

Author : Philip Meyer
ISBN : 9781461641186
Genre : Social Science
File Size : 89. 84 MB
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Philip Meyer's work in precision journalism established a new and ongoing trend-the use by reporters of social science research techniques to increase the depth and accuracy of major stories. In this fully updated, fourth edition of the classic Precision Journalism (known as The New Precision Journalism in its third edition), Meyer shows journalists and students of journalism how to use new technology to analyze data and provide more precise information in easier-to-understand forms. This accessible book is an important resource for working journalists and an indispensable text for all journalism majors.

Bridging The Communication Gap In Science And Technology

Author : Pallava Bagla
ISBN : 9789811010255
Genre : Language Arts & Disciplines
File Size : 58. 15 MB
Format : PDF
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This first-of-a-kind volume provides a snapshot of existing science communication policy and practice in India across different S&T sectors, and offers solutions to building effective communication. It provides an understanding on how to avoid societal clashes in situations when science meets the public in these sectors. The editors and contributors argue that effective S&T communication leads not only to a more informed public but also benefits research itself, and in a changing society like India this is a crucial element related to good governance and policy making. In this volume, experienced masters of the craft provide practical solutions to making S&T communication more effective in a vast democracy like India, which has complex issues related to literacy levels, diverse languages, varying political will, reach, and resources. Through, discussions on cases of creating information modules for the public on the Internet, television and radio, social media, as well as traditional ways of outreach like people’s science movements, holding popular science events, and fairs, the volume provides highly valuable directions on how developing countries with low resources and complex populations can communicate S&T research to the public and bridge communication gaps. This volume will interest researchers from science, social science, mass communication and public relations departments, journalists, as well as practitioners and policy makers from government and non-government institutions involved in S&T policy, practice and communication and people who want to understand the complex S&T landscape of India.

The Man Who Couldn T Stop

Author : David Adam
ISBN : 9780374710514
Genre : Psychology
File Size : 53. 48 MB
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An intimate look at the power of intrusive thoughts, how our brains can turn against us, and living with obsessive compulsive disorder Have you ever had a strange urge to jump from a tall building or steer your car into oncoming traffic? You are not alone. In this captivating fusion of science, history, and personal memoir, David Adam explores the weird thoughts that exist within every mind, and how they drive millions of us toward obsession and compulsion. Adam, an editor at Nature and an accomplished science writer, has suffered from obsessive-compulsive disorder for twenty years, and The Man Who Couldn't Stop is his unflinchingly honest attempt to understand the condition and his experiences. What might lead an Ethiopian schoolgirl to eat a wall of her house, piece by piece, or a pair of brothers to die beneath an avalanche of household junk that they had compulsively hoarded? At what point does a harmless idea, a snowflake in a clear summer sky, become a blinding blizzard of unwanted thoughts? Drawing on the latest research on the brain, as well as historical accounts of patients and their treatments, this is a book that will challenge the way you think about what is normal and what is mental illness. Told with fierce clarity, humor, and urgent lyricism, this extraordinary book is both the haunting story of a personal nightmare and a fascinating doorway into the darkest corners of our minds.

I Wrote This Book Because I Love You

Author : Tim Kreider
ISBN : 9781476738994
Genre : Biography & Autobiography
File Size : 44. 9 MB
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New York Times essayist and author of We Learn Nothing, Tim Kreider trains his virtuoso writing and singular power of observation on his (often befuddling) relationships with women. Psychologists have told him he’s a psychologist. Philosophers have told him he’s a philosopher. Religious groups have invited him to speak. He had a cult following as a cartoonist. But, above all else, Tim Kreider is an essayist—one whose deft prose, uncanny observations, dark humor, and emotional vulnerability have earned him deserved comparisons to David Sedaris, Sarah Vowell, and the late David Foster Wallace (who was himself a fan of Kreider’s humor). In his new collection, I Wrote This Book Because I Love You, he focuses his unique perception and wit on his relationships with women—romantic, platonic, and the murky in-between. He talks about his difficulty finding lasting love, and seeks to understand his commitment issues by tracking down the John Hopkins psychologist who tested him for a groundbreaking study on attachment when he was a toddler. He talks about his valued female friendships, one of which landed him on a circus train bound for Mexico. He talks about his time teaching young women at an upstate New York college, and the profound lessons they wound up teaching him. And in a hugely popular essay that originally appeared in The New York Times, he talks about his nineteen-year-old cat, wondering if it’s the most enduring relationship he’ll ever have. Each of these pieces is hilarious and profound, and collectively they further cement Kreider’s place among the best essayists working today.

Moonwalking With Einstein

Author : Joshua Foer
ISBN : 1101475978
Genre : Science
File Size : 28. 46 MB
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The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories. From the Trade Paperback edition.

An Introduction To Statistical Learning

Author : Gareth James
ISBN : 9781461471387
Genre : Mathematics
File Size : 70. 95 MB
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An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance to marketing to astrophysics in the past twenty years. This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree-based methods, support vector machines, clustering, and more. Color graphics and real-world examples are used to illustrate the methods presented. Since the goal of this textbook is to facilitate the use of these statistical learning techniques by practitioners in science, industry, and other fields, each chapter contains a tutorial on implementing the analyses and methods presented in R, an extremely popular open source statistical software platform. Two of the authors co-wrote The Elements of Statistical Learning (Hastie, Tibshirani and Friedman, 2nd edition 2009), a popular reference book for statistics and machine learning researchers. An Introduction to Statistical Learning covers many of the same topics, but at a level accessible to a much broader audience. This book is targeted at statisticians and non-statisticians alike who wish to use cutting-edge statistical learning techniques to analyze their data. The text assumes only a previous course in linear regression and no knowledge of matrix algebra.

Outliers

Author : Malcolm Gladwell
ISBN : 9780141903491
Genre : Psychology
File Size : 61. 56 MB
Format : PDF, ePub
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From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined. He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique. 'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian 'Malcolm Gladwell is a global phenomenon ... he has a genius for making everything he writes seem like an impossible adventure' Observer 'He is the best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' The Times

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