secret formula the inside story of how coca cola became the best known brand in the world

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Secret Formula

Author : Frederick Allen
ISBN : 9781504019835
Genre : Business & Economics
File Size : 40. 8 MB
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A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Counter Cola

Author : Amanda Ciafone
ISBN : 9780520970946
Genre : History
File Size : 50. 75 MB
Format : PDF, Kindle
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Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.

Popular Fads And Crazes Through American History 2 Volumes

Author : Nancy Hendricks
ISBN : 9781440851834
Genre : History
File Size : 61. 7 MB
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This informative two-volume set provides readers with an understanding of the fads and crazes that have taken America by storm from colonial times to the present. Entries cover a range of topics, including food, entertainment, fashion, music, and language. • Presents well-researched, factual material accessibly and engagingly • Presents what was popular in each decade through short sidebars • Illustrates what today's readers have in common with Americans of the past • Includes a historical overview of each decade • Contains a Glossary of Slang, a bibliography, and suggestions for further reading on each decade


Author :
ISBN : STANFORD:36105022083229
Genre : Theater
File Size : 80. 21 MB
Format : PDF
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Understanding And Managing Diversity

Author : Carol P. Harvey
ISBN : STANFORD:36105063750165
Genre : Business & Economics
File Size : 65. 94 MB
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Readings, cases, and exercises organized in terms of three perspectives: individual, social group identity, and organizational diversity Twenty new experiential exercises, six new readings, and two new cases including Coca-Cola Classic diversity contributions by well-known authors such as Peggy McIntosh, Deborah 7annen, Milton Bennett, David Thomas, and Robin Ely Difficult-to-find, original teaching material on topics such as the business case for diversity, ethics, board diversity, the military, the media, cross-cultural management, and diversity audits Coverage of multiple aspects of diversity beyond race, gender, and ethnicity, such as communication, generational diversity; physical challenge and accommodation, and social class New pedagogical features such as assessment assignments, out-of-class writing projects, and Web-based exercises

Hidden Value

Author : Bruce Berman
ISBN : UCSD:31822031981756
Genre : Intellectual property
File Size : 82. 33 MB
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Hidden Value describes in detail why there is a movement of market value from one industry player to another and helps the reader to evaluate why can have a greater market capitalization than Texaco. It addresses the Wall Street side of the intellectual property equation.

Coke S First 100 Years

Author :
ISBN : UOM:49015000855917
Genre : Business & Economics
File Size : 86. 97 MB
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Annual Editions

Author : McGraw-Hill Companies
ISBN : 0072388900
Genre : Business & Economics
File Size : 56. 1 MB
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A compilation of current, carefully selected articles from some of the most respected newspapers, magazines, and journals published today. Within the pages of this new volume are interesting, well-illustrated articles providing effective and useful perspectives on today's important topics in strategic management.

J Naru

Author :
ISBN : UCSD:31822036700300
Genre : Industries
File Size : 80. 67 MB
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Business Week

Author :
ISBN : UCLA:L0050658558
Genre : Business
File Size : 47. 14 MB
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