selling war a critical look at the military s pr machine

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Selling War

Author : Steven J. Alvarez
ISBN : 9781612348193
Genre : History
File Size : 75. 70 MB
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In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.

Businessweek

Author :
ISBN : UOM:39015016703517
Genre : Business
File Size : 68. 92 MB
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Billboard

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ISBN :
Genre :
File Size : 78. 78 MB
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Billboard

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ISBN :
Genre :
File Size : 42. 92 MB
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Publicity And The Canadian State

Author : Kirsten Kozolanka
ISBN : 9781442669314
Genre : Social Science
File Size : 52. 45 MB
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Publicity pervades our political and public culture, but little has been written that critically examines the basis of the modern Canadian “publicity state.” This collection is the first to focus on the central themes in the state’s relationship with publicity practices and the “permanent campaign,” the constant search by politicians and their strategists for popular consent. Central to this political popularity contest are publicity tools borrowed from private enterprise, turning political parties into sound bites and party members into consumers. Publicity and the Canadian State is the first sustained study of the contemporary practices of political communication, focusing holistically on the tools of the publicity state and their ideological underpinnings: advertising, public opinion research, marketing, branding, image consulting, and media and information management, as well as related topics such as election law and finance, privacy, think-tank lobbying, and non-election communication campaigns. Bringing together contemporary Canadian analysis by scholars in a number of fields, this collection will be a welcome new resource for academics, public relations and policy professionals, and government communicators at all levels.

Advertising Selling

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ISBN : UOM:35128000566230
Genre : Advertising
File Size : 37. 47 MB
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Domestic Commerce

Author : United States. Bureau of Foreign and Domestic Commerce
ISBN : UIUC:30112070928111
Genre : Business & Economics
File Size : 30. 63 MB
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Year Book Covering The Year

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ISBN : STANFORD:36105008454030
Genre : History, Modern
File Size : 73. 98 MB
Format : PDF
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Iron Age

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ISBN : STANFORD:36105007144046
Genre : Hardware
File Size : 20. 14 MB
Format : PDF, ePub
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Congressional Record

Author : United States. Congress
ISBN : STANFORD:36105210431115
Genre : Law
File Size : 56. 42 MB
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The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

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