seven experiments that could change the world a do it yourself guide to revolutionary science

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Seven Experiments That Could Change The World

Author : Rupert Sheldrake
ISBN : 185702298X
Genre : Language Arts & Disciplines
File Size : 59. 38 MB
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"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." Robert Picard, University of Jönköping, Sweden "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Seven Experiments That Could Change The World

Author : Rupert Sheldrake
ISBN : 9781620550069
Genre : Body, Mind & Spirit
File Size : 84. 88 MB
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Examines the realities of unexplained natural phenomenon and provides explanations that push the boundaries of science. • Looks at animal telepathy and the ability of pigeons to home. • Proves the point that "big questions don't need big science". • Noted scientist Rupert Sheldrake is a former research fellow of the Royal Society. • New Edition with an Update on Results. How does your pet "know" when you are coming home? How do pigeons "home"? Can people really feel a "phantom" amputated arm? These questions and more form the basis of Sheldrake's look at the world of contemporary science as he puts some of the most cherished assumptions of established science to the test. What Sheldrake discovers is that certain scientific beliefs are so widely taken for granted that they are no longer regarded as theories but are seen as scientific common sense. In the true spirit of science, Sheldrake examines seven of these beliefs. Refusing to let intellectual dogmatism influence his search for the truth, Sheldrake presents simple experiments that allow the curious and the skeptical to join in his journey of discovery. His experiments look at how scientific research is often biased against unexpected patterns that emerge and how a researcher's expectations can influence the results. He also examines the taboo of taking pets seriously and explores the question of human extrasensory perception. Perhaps most important, he questions the notion that science must be expensive in order to achieve important results, showing that inexpensive methods can indeed shake the very foundations of science as we know it. In this compelling and intelligent book, Sheldrake offers no preconceived wisdom or easy answers--just an open invitation to explore the unknown, create new science, and perhaps, even change the world.

The Sense Of Being Stared At

Author : Rupert Sheldrake
ISBN : 9781448183951
Genre : Science
File Size : 51. 23 MB
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Have you ever had a premonition, the feeling of being watched, or a telepathic experience? Renowned biologist Rupert Sheldrake explores the intricacies of the mind and discovers that our perceptive abilities are stronger than many of us could have imagined.

A New Science Of Life

Author : Rupert Sheldrake
ISBN : 0892815353
Genre : Body, Mind & Spirit
File Size : 22. 13 MB
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Questioning many concepts of life and consciousness, the visionary biologist describes his innovative theory of morphic resonance.

The Presence Of The Past

Author : Rupert Sheldrake
ISBN : 9781594777073
Genre : Body, Mind & Spirit
File Size : 84. 72 MB
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Explains how self-organizing systems, from crystals to human societies, share collective memories that influence their form and behavior • Includes new evidence and research in support of the theory of morphic resonance • Explores the major role that morphic resonance plays not just in animal instincts and cultural inheritance but also in the larger process of evolution • Shows that nature is not ruled by fixed laws but by habits and collective memories In this fully revised and updated edition of The Presence of the Past, Cambridge biologist Rupert Sheldrake lays out new evidence and research in support of his controversial theory of morphic resonance and explores its far-reaching implications in the fields of biology, chemistry, physics, psychology, and sociology. His theory proposes that all self-organizing systems, from crystals to human society, inherit a collective memory that influences their form and behavior. This collective memory works through morphic fields, which organize the bodies of plants and animals, coordinate the activities of brains, and underlie conscious mental activity. Sheldrake shows how all human beings draw upon and contribute to a collective human memory and that even our individual recollections depend on morphic resonance rather than physical storage in the brain. He explores the major role that morphic resonance plays not just in animal instincts and cultural inheritance, such as religion and ritual, but also in the larger process of evolution, which Sheldrake shows to be more an interplay of habit and creativity than a mere “survival of the fittest.” Offering a replacement for the outdated, mechanistic worldview that has dominated biology since the nineteenth century, Sheldrake’s new understanding of life, matter, and mind shows that rather than being ruled by fixed laws, nature is essentially habitual. And because memory is inherent in nature, he explains, in order to survive successfully for generations to come, we will have to give up our old habits of thought and adopt new ones: habits that are better adapted to life in a world living in the presence of the past--as well as the presence of the future.

Arguing Science

Author : Rupert Sheldrake
ISBN : 9781939681584
Genre : Science
File Size : 39. 76 MB
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Two controversial authors debate the nature and methods of science, its dogmas, and its future. Rupert Sheldrake argues that science needs to free itself from materialist dogma while Michael Shermer contends that science, properly conceived, is a materialistic enterprise; for science to look beyond materialist explanations is to betray science and engage in superstition. Issues discussed include: materialism and its role in science, whether belief in God is compatible with a scientific perspective, and parapsychology. Michael Shermer is Editor-in-Chief of Skeptic magazine and the author of numerous books including Skeptic. Rupert Sheldrake is a biologist and author of ten books including his most recent, Science Set Free, which challenges scientific dogma.

Earth In Upheaval

Author : Immanuel Velikovsky
ISBN : 9781906833725
Genre : Earth
File Size : 40. 24 MB
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The Structure Of Scientific Revolutions

Author : Thomas S. Kuhn
ISBN : 9780226458144
Genre : Science
File Size : 37. 83 MB
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A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were—and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach. With The Structure of Scientific Revolutions, Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation but that the revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of “normal science,” as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age. This new edition of Kuhn’s essential work in the history of science includes an insightful introduction by Ian Hacking, which clarifies terms popularized by Kuhn, including paradigm and incommensurability, and applies Kuhn’s ideas to the science of today. Usefully keyed to the separate sections of the book, Hacking’s introduction provides important background information as well as a contemporary context. Newly designed, with an expanded index, this edition will be eagerly welcomed by the next generation of readers seeking to understand the history of our perspectives on science.

Dogs That Know When Their Owners Are Coming Home

Author : Rupert Sheldrake
ISBN : 0307888460
Genre : Science
File Size : 42. 17 MB
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With a scientist's mind and an animal lover's compassion, world-renowned biologist Rupert Sheldrake presents a groundbreaking exploration of animal behavior that will profoundly change the way we think about animals--and ourselves. How do cats know when it's time to go to the vet, even before the cat carrier comes out? How do dogs know when their owners are returning home at unexpected times? How can horses find their way back to the stable over completely unfamiliar terrain? After five years of extensive research involving thousands of people who have pets and work with animals, Dr. Sheldrake proves conclusively what many pet owners already know: there is a strong connection between humans and animals that defies present-day scientific understanding. Sheldrake compellingly demonstrates that we and our pets are social animals linked together by invisible bonds connecting animals to each other, to their owners, and to their homes in powerful ways. His provocative ideas about these social, or morphic, fields explain the uncanny behavior often observed in pets and help provide an explanation for amazing animal behavior in the wild, such as migration and homing. Dogs That Know When Their Owners Are Coming Home not only provides fascinating insight into animal, and human, behavior, but also teaches us to question the boundaries of conventional scientific thought, and shows that the very animals who are closest to us have much to teach us about biology, nature, and consciousness.

Morphic Resonance

Author : Rupert Sheldrake
ISBN : 9781594779671
Genre : Body, Mind & Spirit
File Size : 74. 44 MB
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New updated and expanded edition of the groundbreaking book that ignited a firestorm in the scientific world with its radical approach to evolution • Explains how past forms and behaviors of organisms determine those of similar organisms in the present through morphic resonance • Reveals the nonmaterial connections that allow direct communication across time and space When A New Science of Life was first published the British journal Nature called it “the best candidate for burning there has been for many years.” The book called into question the prevailing mechanistic theory of life when its author, Rupert Sheldrake, a former research fellow of the Royal Society, proposed that morphogenetic fields are responsible for the characteristic form and organization of systems in biology, chemistry, and physics--and that they have measurable physical effects. Using his theory of morphic resonance, Sheldrake was able to reinterpret the regularities of nature as being more like habits than immutable laws, offering a new understanding of life and consciousness. In the years since its first publication, Sheldrake has continued his research to demonstrate that the past forms and behavior of organisms influence present organisms through direct immaterial connections across time and space. This can explain why new chemicals become easier to crystallize all over the world the more often their crystals have already formed, and why when laboratory rats have learned how to navigate a maze in one place, rats elsewhere appear to learn it more easily. With more than two decades of new research and data, Rupert Sheldrake makes an even stronger case for the validity of the theory of formative causation that can radically transform how we see our world and our future.

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