so you want to start a brewery

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The Lagunitas Story

Author : Tony Magee
ISBN : 0985356456
Genre :
File Size : 21. 9 MB
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So You Want To Start A Brewery

Author : Tony Magee
ISBN : 9781556526060
Genre : Cooking
File Size : 52. 90 MB
Format : PDF
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In 1993, Tony Magee, who had foundered at every job he'd ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and heart-warming successes. Based in Petaluma, California, the Lagunitas Brewing Company makes simple and flavorful craft beer that defies categorization. The same could be said for this book. Equal part memoir, narrative, and business story, with liberal dashes of pop culture and local color, this illuminating yet hilarious account of a one-of-a-kind made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. In twenty years, Lagunitas has grown from a seat-of-the-pants one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. So You Want to Start a Brewery? is a look behind the curtain rather than a simple business story. It's unglamorous and full of hilarious digressions, but it's never afraid to mess with the nuts and bolts. Devoted to details but never boring, this is a must-read for all who have considered starting their own business—or have sweated blood working to get one on its feet. Told in the vibrant voice of the man closest to the process—and with the most to lose—this illuminating volume should quench the thirst of anyone who has ever tried a Lagunitas beer. Tony Magee is the founder and CEO of the Lagunitas Brewing Company. He lives in Marin County, California.

The Brewers Association S Guide To Starting Your Own Brewery

Author : Dick Cantwell
ISBN : 9781938469077
Genre : Cooking
File Size : 58. 29 MB
Format : PDF, Kindle
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Starting a successful brewery takes more than heart. The Brewers Association’s Guide to Starting Your Own Brewery delivers essential industry knowledge to brewers aspiring to chart their own course. While America’s craft beer renaissance continues, emphasis must remain on producing the highest quality beer—or the success of the entire industry is jeopardized. This comprehensive guide will help you plan and open a thriving, quality-oriented brewery. It reviews everything that matters, from site selection and branding to regulatory requirements, flooring choices and equipment considerations. Industry veteran Dick Cantwell of Elysian Brewing adeptly covers ingredients, financing, business plans, quality assurance, distribution, wastewater, sustainability practices and more, for prospective brewpub and packaging brewery owners alike. Cantwell walks the reader through the planning and execution required to turn craft brewing dreams into reality.

The Brewers Association S Guide To Starting Your Own Brewery

Author : Ray Daniels
ISBN : CORNELL:31924104845932
Genre : Business & Economics
File Size : 43. 19 MB
Format : PDF
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For over 25 years, fresh flavourful beer has powered the growth of craft brewing in the United States. Along the way thousands who love great beer have started their own breweries and created thriving businesses. Now the Brewers Association, the national association for small brewers, tells you how to follow in the footsteps of these successful entrepreneurs. Written by industry veterans from every part of the country and every type of brewery, this text delivers the essential industry insight needed by aspiring brewers. In section one, individual brewers tell their stories of success -- and the lessons they leaned the hard way! Section two covers the ingredients and equipment of professional brewing so you can speak knowledgeably with brewmasters and suppliers. Section three delves into the marketing techniques used by both brewpubs and packaging craft breweries to help you to decide which business model to pursue. Finally section four covers finances including a sample business plan and essential operating data from current Brewers Association member breweries.

Brewing Up A Business

Author : Sam Calagione
ISBN : 111806187X
Genre : Business & Economics
File Size : 84. 13 MB
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Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Beer School

Author : Steve Hindy
ISBN : 1118046234
Genre : Business & Economics
File Size : 26. 23 MB
Format : PDF, ePub, Docs
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What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co.

A Brewer S Guide To Opening A Nano Brewery

Author : Dan Woodske
ISBN : 9781470087968
Genre : Business & Economics
File Size : 28. 56 MB
Format : PDF, ePub, Mobi
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"Dan Woodske owns and operates a successful and growing nano brewery, the Beaver Brewing Company in Pennsylvania. He wants to share his experience and know-how with you. From licensing to buying brewery equipment, every aspect of running your nano-brewery is covered by someone that actually does it."--P. [4] of cover.

Start Your Own Microbrewery Distillery Or Cidery

Author : Corie Brown
ISBN : 9781599185651
Genre : Business & Economics
File Size : 58. 5 MB
Format : PDF, Kindle
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Entrepreneur Press has partnered with Zester Media and its network of experienced journalists and authors to deliver an in-depth review of the craft brew industry, paired with telling facts and statistics for those considering starting, running, and growing a successful craft brewery or distillery. Readers are guided by real stories from craftspeople who share the details, secret ingredients, and special equipment that create a formula for success. They learn how to: analyze the industry with market research and identify a niche; calculate startup costs, secure funding, find the right equipment, and develop a solid business plan that promotes growth; abide by industry standards while complying with state and federal legislation, laws, and taxes; determine overhead fees, payroll, and price points, as well as business, personal, and consumption taxes; find, hire, and keep the perfect team; develop invaluable relationships with distributors, retailers, and restaurants; use low-cost online and offline marketing tactics; create promotions and gain a following through social media. The 20+ companies profiled include: Greenstar Brewery in Chicago, Rolling Meadows in rural Illinois, Leopold Brothers Distillery in Denver, Anchor Brewing in San Francisco, and Widow Jane and Cacao Prieto Distillery in Red Hook, NY.

Brewery Operations Manual

Author : Tom Hennessy
ISBN : 9780578143743
Genre :
File Size : 88. 96 MB
Format : PDF, ePub
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Learn how to open & run a successful brewery. This Brewery Operations Manual is a complete ""to do"" list that will guide you through the maze of events necessary to open your own brewery without spending the family fortune. This is real nuts and bolts stuff. Within the three steps you'll learn how to: *Save money so less is needed *Pick the type of locations that will save you time and money *Piece together a brewery for a fraction of the cost of a turn-key system *Follow an easy bookkeeping system to track your business in real time *Utilize a kick-ass business system to run your brewery Tom Hennessy is the owner of Colorado Boy Pub & Brewery. It is his sixth brewery over the past 18 years. He is the creator of Frankenbrew, a cult classic 1995 video on how to build inexpensive breweries. Tom reaches an Immersion course on how to open breweries. Information at www.coloradoboy.com

Beyond The Pale

Author : Ken Grossman
ISBN : 9781118007365
Genre : Business & Economics
File Size : 40. 88 MB
Format : PDF
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The author chronicles his career in the brewing industry, discussing his youthful adventures in homebrewing, the experiences that fed his curiosity, and the path that led to his founding Sierra Nevada Brewing Co. in 1980.

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