soap sex and cigarettes a cultural history of american advertising

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Soap Sex And Cigarettes A Cultural History Of American Advertising

Author : Juliann Sivulka
ISBN : 9781133311133
Genre : Business & Economics
File Size : 67. 84 MB
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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Soap Sex And Cigarettes

Author : Juliann Sivulka
ISBN : STANFORD:36105120224915
Genre : Business & Economics
File Size : 21. 99 MB
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This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Soap Sex And Cigarettes A Cultural History Of American Advertising

Author : CTI Reviews
ISBN : 9781467215527
Genre : Education
File Size : 87. 24 MB
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Facts101 is your complete guide to Soap, Sex, and Cigarettes, A Cultural History of American Advertising. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Studyguide For Soap Sex And Cigarettes

Author : Sivulka
ISBN : 1428809414
Genre : Business & Economics
File Size : 46. 47 MB
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Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780534515935 .

Ad Women

Author : Juliann Sivulka
ISBN : UOM:39015082718399
Genre : Business & Economics
File Size : 36. 8 MB
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"Juliann Sivulka is a professor of advertising, consumer culture, and American studies at the School of International Liberal Studies of Waseda University, in Tokyo, Japan."--BOOK JACKET.

Stronger Than Dirt

Author : Juliann Sivulka
ISBN : UCSC:32106016621226
Genre : Business & Economics
File Size : 86. 19 MB
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Only a century ago the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly viewed as a powerful symbol of purification, civilization, and progress. What caused this radical shift in attitudes? In this fascinating cultural history, Juliann Sivulka shows that the transformation of soap from luxury product to everday staple and symbol of success was the result of both the newly emerging advertising industry and large-scale societal changes brought on by the modernization of daily life. The new emphasis on soap translated into more elaborate cleanliness rituals, creating in turn specialized places devoted to care of the body, more complex domestic interiors, and eventually new customers for an emerging consumer society. Making use of a large body of primary research material, Sivulka's study reveals that cleanliness came to symbolize a morally superior and civilized individual. Keeping clean, according to advertisements, was not only a healthy habit, it also ensured romance, material abundance, and acceptance into the successful white middle class. Advertisements also reflected women's changing roles as agents of cleanliness, as well as creators of mass cultural images that reinforced narrow stereotypes of both men's and women's role in society, which feminists later protested. The African American consumer culture and personal cleanliness rituals emerged in a pattern similar to their white counterparts but were informed by politics of appearance. This profusely illustrated study is full of insights about the development of the consumer culture that we all take for granted. Sivulka reveals many interesting connections between our attitudes toward cleanliness and conceptions of the body, inhabited space, social class, gender, and race.

Brutal Simplicity Of Thought

Author : Maurice Saatchi
ISBN : 3847905767
Genre :
File Size : 20. 53 MB
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The Rise Of Advertising In The United States

Author : Edd Applegate
ISBN : 9780810884076
Genre : Business & Economics
File Size : 49. 64 MB
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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.

Senior Service

Author : Carlo Feltrinelli
ISBN : 3446200746
Genre :
File Size : 55. 35 MB
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Entfremdung

Author : Rahel Jaeggi
ISBN : 9783518750483
Genre : Philosophy
File Size : 27. 74 MB
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Entfremdung bedeutet Indifferenz und Entzweiung, Machtlosigkeit und Beziehungslosigkeit sich selbst und einer als gleichgültig und fremd erfahrenen Welt gegenüber. Eine entfremdete Welt präsentiert sich dem Individuum als eine Welt, in der es nicht »zu Hause« ist. Das entfremdete Subjekt wird sich selbst zum Fremden, es erfährt sich als passives Objekt, das ihm unbekannten Mächten ausgeliefert ist. Rahel Jaeggi eignet sich diesen Schlüsselbegriff der Kritischen Theorie auf eine Weise neu an, die ohne problematische Annahmen über das Wesen des Menschen auskommt. Entfremdung ist ihr zufolge eine »Beziehung der Beziehungslosigkeit«, deren Defizite sich beschreiben und kritisieren lassen. Ein Klassiker der neueren Sozialphilosophie, der nun, versehen mit einem neuen Nachwort, erstmals als Taschenbuch erscheint.

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