social content marketing for entrepreneurs

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Social Content Marketing For Entrepreneurs

Author : James M. Barry
ISBN : 9781631572135
Genre : Business & Economics
File Size : 49. 41 MB
Format : PDF, ePub, Mobi
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This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

The Zen Of Social Media Marketing

Author : Shama Hyder
ISBN : 9781942952404
Genre : Business & Economics
File Size : 33. 15 MB
Format : PDF, Docs
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The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

The Zen Of Social Media Marketing

Author : Shama Kabani
ISBN : 9781937856182
Genre : Business & Economics
File Size : 38. 51 MB
Format : PDF
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The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency. Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of using social media tools to find your own marketing nirvana. With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you: • A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page • A proven process to attract followers and fans and convert them into customers and clients • The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial • Tips on why, when, and how to use online advertising • Essential advice on content marketing and targeted tactics to enhance your SEO • New information on why self-expression is the true driver of social media use and how to leverage it for your business • Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Author : Robert B. Cialdini
ISBN : 9789960547466
Genre : Business & Economics
File Size : 79. 87 MB
Format : PDF, ePub, Docs
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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

Social Media Marketing For Dummies

Author : Shiv Singh
ISBN : 9781118236307
Genre : Computers
File Size : 20. 66 MB
Format : PDF, ePub, Docs
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Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

Social Media Rockstar

Author : Gary Bizzo
ISBN : 197461915X
Genre :
File Size : 62. 26 MB
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Gary Bizzo has mentored over 1000 business leaders, investors and entrepreneurs. Entrepreneur Magazine said Gary Bizzo is one of "17 Masters of Marketing & PR that entrepreneurs can learn from." As a Brand Influencer he has worked for many corporations including Microsoft, PayPal and 3M. In 2017, Forbes Magazine said he was #9 on the List of the Top 25 Business Accounts on Twitter where he has several hundred thousand followers along with LinkedIn and Facebook. He is a Social Media Rock Star. Do you think you can learn a thing or two from this guy? Well he's opened it all up and made it easy from basic checklists to stories or how he's influenced a market. A book that is both enlightening and practical as well as just fun to read. You too can be a Social Media Rock Star.

Guerrilla Social Media Marketing

Author : Jay Levinson
ISBN : 9781613080092
Genre : Business & Economics
File Size : 22. 22 MB
Format : PDF, ePub, Mobi
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Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

The Online Business Entrepreneur S Book

Author : Matthew Bartnik
ISBN : 1727158016
Genre :
File Size : 32. 47 MB
Format : PDF, ePub, Mobi
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Receive DOUBLE VALUE on this book. Now when you purchase the paperback version of this book you get the Kindle version FOR FREE. The Ultimate Toolkit to Build your online business empire 2 Manuscripts in 1! Book #1: The 8 Pillars of Social Media Marketing 81% of the Population of the USA are active social media users. That is a captive audience of over 250 million people in the US alone. And now, worldwide almost half the world is on social media in some form. Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an internet connection has that ability now. However, very few people know how to do social media marketing affectively. This is where you can crush your competition no matter how big their advertising budgets are. What makes this book different? Completely modern and up to date: So many Social Media Marketing books are now outdated with the crazy amount of change that has happened even just in the past 5 years Practical and Tactical: you will be shown concrete strategies and examples to help you make the most out of every platform and every tool Down to earth: this is not a super technical SEO or programming book. This book is in plain and doesn't overcomplicate things Comprehensive: we cover all the major platforms you can use, and how to use them differently while still streamlining your marketing efforts Platforms you will become an expert in: Facebook Facebook Ads Youtube Instagram Twitter Pinterest, Linkedin, Tumblr, Google+ and so much more! Book # 2: The 12 Best Ways to Make Money Online Quit your job. Do what you love. Work from anywhere in the world. Make your own schedule. Be 100% flexible. The rise of the internet and online business has created limitless potential. Now ANYONE can quit their job and start making money online to fund the life of freedom most people only dream of. You don't have to wait until retirement. This book will teach you the 12 best methods for making money online: These 12 methods have the following characteristics: They're easy for anyone to start doing with or without experience They don't require much start up capital. You won't need to do fundraising or find investors They're easy to scale from small to large They can become highly profitable You will learn about things like: Amazon FBA, Merch By Amazon, Amazon KDP Investment opportunities like: Crypto, ICO's, Forex etc. Online service models like: freelancing, consulting etc. Content models like affiliate marketing and blogging Product Based Business like FBA and Dropshipping + so much more. We focus on helping you get started, find your niche, and build a viable and reliable income out of each of these methods.

Entrepreneurship Theory Process And Practice

Author : Donald F. Kuratko
ISBN : 9781285051758
Genre : Business & Economics
File Size : 78. 91 MB
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Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 9e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Microdomination

Author : Trevor Young
ISBN : 9781118505656
Genre : Business & Economics
File Size : 61. 44 MB
Format : PDF
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How to harness your passion, develop your platform, and build acommunity of fans to sustain your micro-business If you dream of launching your own business, but aren't surewhat that business should be, microDomination has theanswer. This new book from entrepreneur and communications guruTrevor Young, shows you how to tap into your particular area ofexpertise and build a small business around what you know and love.No matter what particular subject you're knowledgeable in, from dogtraining to cooking to financial planning, microDominationshows you how to build a brand around yourself and turn that brandand expertise into profits even from the comfort of your ownhome. In the first part of the book, Young uses real-life examples tointroduce you to the businesspeople—or "micromavens"—who are living their dreams and earning money doingwhat they love. The second part of the book reveals thenuts-and-bolts strategies and tactics you can use to emulate theirsuccess and achieve your goal of "microdominating." Includes inspirational case studies and practical advice onstarting a micro-business based on your talent or expertise Features actionable guidance on using content marketing andsocial media to grow your brand and business Written by a leading thinker in the fields of public relations,marketing, and communications If you're stuck in a dead-end job or just dream of turning yourhobby into a business, microDomination gives you a provenplan for turning your passion into prosperity.

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