social marketing and social change strategies and tools for improving health well being and the environment

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Social Marketing And Social Change

Author : R. Craig Lefebvre
ISBN : 9781118235249
Genre : Medical
File Size : 55. 54 MB
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How can we facilitate more effective, efficient, equitable andsustainable solutions to the problems that confound our communitiesand world? Social marketing guru R. Craig LeFebvre weaves togethermulti-level theories of change, research and case studies toexplain and illustrate the development of social marketing toaddress some of society’s most vexing problems. The result isa people-centered approach that relies on insight and empathy asmuch as on data for the inspiration, design and management ofprograms that strive for changes for good. This text is ideal forstudents and professionals in health, nonprofit, business, socialservices, and other areas. “This is it -- the comprehensive, brainy road map fortackling wicked social problems. It’s all right here: how tocreate and innovate, build and implement, manage and measure, scaleup and sustain programs that go well beyond influencing individualbehaviors, all the way to broad social change in a world that needsthe help.”—Bill Novelli, Professor, McDonough Schoolof Business, Georgetown University, former CEO, AARP and founder,Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise onsocial marketing and social change. Theoretically based;pedagogically focused; transdisciplinary; innovative; and actionoriented: this book is right for our time, our purpose, and ourfuture thinking and action.”—Robert Gold, MS, PhD,Professor of Public Health and Former Dean of the School of PublicHealth at the University of Maryland, College Park “This book -- like its author -- is innovative andforward-looking, yet also well-grounded in the full range ofimportant social marketing fundamentals.”—EdwardMaibach, MPH, PhD, University Professor and Director, Center forClimate Change Communication, George Mason University

Social Marketing And Social Change Strategies And Tools For Improving Health Well Being And The Environment

Author : CTI Reviews
ISBN : 9781478440956
Genre : Education
File Size : 79. 36 MB
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Facts101 is your complete guide to Social Marketing and Social Change, Strategies and Tools For Improving Health, Well-Being, and the Environment. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Social Marketing

Author : Nancy R. Lee
ISBN : 9781544351506
Genre : Business & Economics
File Size : 69. 97 MB
Format : PDF
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Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

The Handbook Of Persuasion And Social Marketing 3 Volumes

Author : David W. Stewart
ISBN : 9781440804052
Genre : Business & Economics
File Size : 28. 8 MB
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This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning, food, well-being, and economic development, all with deep philosophic and theoretical grounding • Illuminates the variety of philosophical approaches to social marketing ranging from the idea that awareness alone can bring about change, to the view that persistent nudging will deliver results, to the position that only strong social control can create the "right" outcome

Promoting Public Mental Health And Well Being

Author : Catherine J. Mackereth
ISBN : 9781784500047
Genre : Medical
File Size : 65. 41 MB
Format : PDF, Mobi
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What causes a person to flourish or languish? Or to be well or ill? How can the mental health and well-being of society as a whole, and individuals, be promoted and enhanced? This book explores the social, economic, political, cultural and environmental factors that affect mental health and well-being on a societal and individual level, and how prevention and intervention can enhance mental health. Taking a holistic approach to mental health, the book sets out effective strategies, from creating a supportive environment to building personal skills. Three extended case studies demonstrate how principles can be applied in practice in different situations: a specific social problem (suicide); a population group (young Black and minority ethnic groups); and a medically defined problem (people with long term conditions). The book is a vital resource for strategic planners (including commissioners) working to promote mental health and wellbeing at a population level, as well as operational services delivering to specific individuals and groups. It addresses the role of generic service providers as well as being essential reading for mental health and public health students.

Promoting Health

Author : Lyn Talbot
ISBN : 9780729579247
Genre : Medical
File Size : 31. 16 MB
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The new edition will provide readily accessible material for public health educators and practitioners, in a number of professions, who are increasingly being required to address the challenges emerging from the inter-related impacts of the social and environmental factors impacting on health in an era of globalisation.

Introduction To The Us Food System

Author : Roni Neff
ISBN : 9781118913055
Genre : Medical
File Size : 30. 74 MB
Format : PDF, ePub
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A public health approach to the US food system Introduction to the US Food System: Public Health,Environment, and Equity is a comprehensive and engagingtextbook that offers students an overview of today's US foodsystem, with particular focus on the food system'sinterrelationships with public health, the environment, equity, andsociety. Using a classroom-friendly approach, the text covers thecore content of the food system and provides evidence-basedperspectives reflecting the tremendous breadth of issues and ideasimportant to understanding today's US food system. The book is richwith illustrative examples, case studies, activities, anddiscussion questions. The textbook is a project of the Johns Hopkins Center for aLivable Future (CLF), and builds upon the Center's educationalmission to examine the complex interrelationships between diet,food production, environment, and human health to advance anecological perspective in reducing threats to the health of thepublic, and to promote policies that protect health, the globalenvironment, and the ability to sustain life for futuregenerations. Issues covered in Introduction to the US Food Systeminclude food insecurity, social justice, community and workerhealth concerns, food marketing, nutrition, resource depletion, andecological degradation. Presents concepts on the foundations of the US food system,crop production, food system economics, processing and packaging,consumption and overconsumption, and the environmental impacts offood Examines the political factors that influence food and how itis produced Ideal for students and professionals in many fields, includingpublic health, nutritional science, nursing, medicine, environment,policy, business, and social science, among others Introduction to the US Food System presents a broad viewof today's US food system in all its complexity and providesopportunities for students to examine the food system's stickiestproblems and think critically about solutions.

Social Marketing

Author : Philip Kotler
ISBN : 0761924345
Genre : Business & Economics
File Size : 79. 22 MB
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This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.

Promoting Health A Practical Guide E Book

Author : Angela Scriven
ISBN : 9780702044397
Genre : Medical
File Size : 25. 87 MB
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This title is now out of print. A new version with e-book is available under ISBN 9780702044564. Promoting Health is a seminal text that has been used in the training and education of health promoters over the last 25 years and has shaped health promotion practice in the UK. This 6th edition has undergone significant revision by a new author, Angela Scriven, a leading academic widely published in the health-promotion field, bringing it up to date with current practice. The text provides an accessible practical guide for all those involved in health promotion. Concerned with the what, why, who and how of health promotion, it is invaluable to students of the discipline. Fully updated to meet the needs of today’s public health practitioners Case studies and exercises enable application of ideas Provides practice and guidance on report writing, running meetings and working with the media and influencing policy Discusses working with groups and networks, as well as individual clients User-friendly, interactive style New, contemporary format

To Improve Health And Health Care Volume Xvi

Author : Stephen L. Isaacs
ISBN : 9781119000808
Genre : Medical
File Size : 57. 88 MB
Format : PDF, Kindle
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The RWJF's biannual update on the latest developments in U.S.health care To Improve Health and Health Care is the Robert WoodJohnson Foundation's biannual anthology, focusing on the pressinghealth and health care issues facing the country. This volumecovers some of the most important topics in public health,preventative medicine, and health services. Readers will find anin-depth look into the programs funded by the Robert Wood JohnsonFoundation, providing policy makers, practitioners, and interestedmembers of the public a valuable perspective to inform strategy forthe coming years. As part of the Foundation's efforts to inform the public, thisongoing anthology of the RWJF provides an update on the latestdevelopments and advances taking place in the field of health,bringing readers up to speed on where we are, and where we stillneed to go. Understand the new developments in reducing childhoodobesity Examine innovations in health care delivery Learn how RWJF programs are making a difference to patients andproviders Since 1972, the Robert Wood Johnson Foundation has been thenation's largest philanthropy devoted exclusively to health. Tofurther its mission of improving the health and health care of allAmericans, the Foundation strives to foster innovation, developideas, disseminate information, and enable committed people todevote their energies to improving the nation's well-being. ToImprove Health and Health Care describes the latest outcomesand progress, for a complete overview of the American health caresystem.

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