social media for direct selling representatives ethical and effective online marketing volume 1

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Social Media For Direct Selling Representatives

Author : Karen Clark
ISBN : 0997101679
Genre :
File Size : 63. 53 MB
Format : PDF, ePub
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Social Media For Direct Selling Leaders

Author : Karen Clark
ISBN : 0997101636
Genre :
File Size : 48. 89 MB
Format : PDF, ePub
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Learn to grow and support your team using the latest in social media tools and strategies from Karen Clark. Having built a large organization herself using a combination of traditional offline and innovative online marketing strategies, she knows what it is like to build, train and coach a team?both nearby and far away?using technology. In this companion book to Social Media for Direct Selling Representatives, Karen tells you how to lead online with integrity in a way that allows you to strategically empower more people to achieve their dreams.In this second volume in the Social Media for Direct Selling series, both new and experienced leaders will learn to: ?Establish your online presence so that you are a recruiting magnet.?Leverage the professionalism of LinkedIn to establish your expertise as a leader.?Develop relationships with people who say YES when offered your opportunity.?Use technology to support and train your team locally and long-distance.?Run a social media team group or blog that builds a positive and success-oriented community among your team members.?Develop effective team training meetings including half- or full-day online rallies that involve your entire organization.?Conduct online business opportunity events to help your team bring their own connections into the business.?...and more!PLUS:Get access to a FREE Bonus Resource site upon purchase of this book. There you will find additional detailed instructions and trainings that are updated on a regular basis so you can keep current with the latest on social media for direct selling leaders.

Social Selling Mastery

Author : Jamie Shanks
ISBN : 9781119280767
Genre : Business & Economics
File Size : 64. 63 MB
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A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

The New Community Rules

Author : Tamar Weinberg
ISBN : 1449379281
Genre : Business & Economics
File Size : 25. 94 MB
Format : PDF, Mobi
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Social Media Metrics

Author : Jim Sterne
ISBN : 047062258X
Genre : Business & Economics
File Size : 60. 41 MB
Format : PDF, ePub
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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Emarketing

Author : Rob Stokes
ISBN : 0987034642
Genre :
File Size : 85. 60 MB
Format : PDF
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Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

Second Act Careers

Author : Nancy Collamer
ISBN : 9781607743835
Genre : Business & Economics
File Size : 42. 99 MB
Format : PDF, Kindle
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A career guide that rethinks the golden years, this handbook offers 50+ income models for creating flexible, fulfilling, and profitable work during the encore stage of one’s career. RETHINK YOUR RETIREMENT For many people, retirement is no longer a trifecta of golf, grandkids, and gardening— it’s an opportunity for new pursuits that involve both earning income and exploring personal passions. If you’re planning for retirement or already at “retirement age” but want to continue working—whether to supplement your income or to stay mentally and physically active—veteran career coach Nancy Collamer shows how to identify your favorite interests and expertise and repackage them into more than fifty ways to earn income. These second acts range from the traditional (part-time employment, consulting) to newer Internet-based options (teaching online, writing a blog). With a prescriptive approach to securing second-act careers that are flexible, fulfilling, and fun, this book offers a wide variety of income-generating examples as well as exercises to clarify your lifestyle goals and help you plan for your next move. Second-Act Careers shows how to create a profitable and meaningful semi-retirement on your own terms and in your own way.

Principles Of Marketing

Author : Philip Kotler
ISBN : 0136080758
Genre : Business & Economics
File Size : 50. 36 MB
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Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks

Author : Dave Kerpen
ISBN : 0071769501
Genre : Business & Economics
File Size : 33. 85 MB
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Be A Direct Selling Superstar

Author : Mary Christensen
ISBN : 9780814432082
Genre : Business & Economics
File Size : 48. 55 MB
Format : PDF
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Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone-and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, Be a Direct Selling Superstar, she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers will learn how to: * Set goals * Eliminate self-sabotaging behaviors * Market their products and business opportunity effectively * Communicate persuasively * Build a committed network of sellers * Be an influential leader * Create a clear roadmap for others to follow * Inspire and lead a wide range of personalities * Maintain work-life balance * Manage their time and their money wisely For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income-this inspiring master plan explains step by step how to achieve long-term success in direct selling.

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