sport beyond television the internet digital media and the rise of networked media sport routledge research in cultural and media studies

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Sport Beyond Television

Author : Brett Hutchins
ISBN : 9780415887182
Genre : Language Arts & Disciplines
File Size : 90. 8 MB
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Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Contemporary Sport Marketing

Author : James J. Zhang
ISBN : 9781351967341
Genre : Sports & Recreation
File Size : 54. 62 MB
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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today.? Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Media And The Ecological Crisis

Author : Richard Maxwell
ISBN : 9781134627363
Genre : Social Science
File Size : 66. 6 MB
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Media and the Ecological Crisis is a collaborative work of interdisciplinary writers engaged in mapping, understanding and addressing the complex contribution of media to the current ecological crisis. The book is informed by a fusion of scholarly, practitioner, and activist interests to inform, educate, and advocate for real, environmentally sound changes in design, policy, industrial, and consumer practices. Aligned with an emerging area of scholarship devoted to identifying and analysing the material physical links of media technologies, cultural production, and environment, it contributes to the project of greening media studies by raising awareness of media technology’s concrete environmental effects.

Women Sport Fans

Author : Kim Toffoletti
ISBN : 9781317280774
Genre : Sports & Recreation
File Size : 52. 82 MB
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Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.

Making Culture

Author : David Rowe
ISBN : 9781351603430
Genre : Social Science
File Size : 90. 33 MB
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Making Culture provides an in-depth discussion of Australia’s relationship between the building of national cultural identity – or ‘nationing’ – and the country’s cultural production and consumption. With the 1994 national cultural policy Creative Nation as a starting point for many of the essays included in this collection, the book investigates transformations within Australia’s various cultural fields, exploring the implications of nationing and the gradual movement away from it. Underlying these analyses are the key questions and contradictions confronting any modern nation-state that seeks to develop and defend a national culture while embracing the transnational and the global. Including topics such as publishing, sport, music, tourism, art, Indigeneity, television, heritage and the influence of digital technology and output, Making Culture is an essential volume for students and scholars within Australian and Cultural studies.

Die Magischen Kan Le

Author : Marshall McLuhan
ISBN : 3430164044
Genre : Communication
File Size : 52. 7 MB
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Vom Ritual Zum Rekord

Author : Allen Guttmann
ISBN : 3778066315
Genre : Sports, modern
File Size : 74. 70 MB
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Digital Turn

Author : Markus F. Peschl
ISBN : 9783847000389
Genre : Fiction
File Size : 84. 97 MB
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Wie beeinflussen digitale Medien Erkenntnisprozesse? Lässt sich angesichts der Integration von digitalen Medien in den Hochschulalltag von einem digital turn sprechen? Wie können sie genutzt werden, um Lehr- bzw. Lernumgebungen zu schaffen, die kritisch, kreativ und innovativ Wissensgenerierungsprozesse sowie neue Denk- und Handlungsspielräume ermöglichen und unterstützen? Aus unterschiedlichen Perspektiven werden in diesem Band auch die Potenziale und Grenzen von Social Media untersucht. Diese werden dabei im Zusammenhang mit der neoliberalen Logik und kommerziellen Dominanz von Unternehmen wie z. B. Google, Microsoft oder Facebook betrachtet. Ebenfalls analysiert werden in diesem Kontext die Protestbewegung der Studierenden an der Universität Wien 2009 und die Interventionen des digital vernetzten Kollektivs Anonymous. Die Untersuchungen verweisen auf die Entwicklung neuer Repräsentations- und Identifikationspraktiken, um Freiheit, Gerechtigkeit und Demokratie einzufordern.

Olympische Erziehung

Author : Roland Naul
ISBN : 9783898991421
Genre :
File Size : 27. 26 MB
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In fünf Teilen und zehn Kapiteln wird dargelegt, warum und weshalb trotz aktueller Probleme in der Olympischen Bewegung der Olympische Gedanke für alle eine Herausforderung für eine moderne Sporterziehung darstellt. Es werden pädagogische und didaktische Grundlagen für eine Olympische Erziehung vorgestellt, die vor allem motorisches Können und moralisches Handeln im Sport und im alltäglichen Leben wieder zusammenbringen müssen - im Denken, im Lernen und im Handeln von Kindern und Jugendlichen, aber auch bei Erwachsenen.

Race In Translation

Author : Robert Stam
ISBN : 3897715627
Genre :
File Size : 53. 72 MB
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