sport business analytics using data to increase revenue and improve operational efficiency data analytics applications

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Sport Business Analytics

Author : C. Keith Harrison
ISBN : 9781315350622
Genre : Computers
File Size : 24. 33 MB
Format : PDF, ePub, Docs
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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

The Business Of Sports

Author : Mark Conrad
ISBN : 9781317430537
Genre : Language Arts & Disciplines
File Size : 86. 56 MB
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The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.

Practical Tableau

Author : Ryan Sleeper
ISBN : 9781491977262
Genre : Computers
File Size : 86. 36 MB
Format : PDF, Mobi
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Whether you have some experience with Tableau software or are just getting started, this manual goes beyond the basics to help you build compelling, interactive data visualization applications. Author Ryan Sleeper, one of the world’s most qualified Tableau consultants, complements his web posts and instructional videos with this guide to give you a firm understanding of how to use Tableau to find valuable insights in data. Over five sections, Sleeper—recognized as a Tableau Zen Master, Tableau Public Visualization of the Year author, and Tableau Iron Viz Champion—provides visualization tips, tutorials, and strategies to help you avoid the pitfalls and take your Tableau knowledge to the next level. Practical Tableau sections include: Fundamentals: get started with Tableau from the beginning Chart types: use step-by-step tutorials to build a variety of charts in Tableau Tips and tricks: learn innovative uses of parameters, color theory, how to make your Tableau workbooks run efficiently, and more Framework: explore the INSIGHT framework, a proprietary process for building Tableau dashboards Storytelling: learn tangible tactics for storytelling with data, including specific and actionable tips you can implement immediately

Sport Analytics

Author : Gil Fried
ISBN : 9781317212881
Genre : Business & Economics
File Size : 47. 67 MB
Format : PDF, ePub, Mobi
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The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Sports Law And Regulation

Author : Matthew J. Mitten
ISBN : 9781454887188
Genre : Law
File Size : 38. 58 MB
Format : PDF, ePub, Mobi
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The fourth edition of Sports Law and Regulation: Cases, Materials, and Problems explores both amateur and professional sports as well as issues common to both industries. A comprehensive collection of cases and materials provides balanced perspective and flexible coverage, while the organization provides instructors the flexibility to cover selected sections or chapters for a separate course in either Amateur Sports Law or Professional Sports Law. The fourth edition includes recent landmark sports precedents, an updated Olympic and international sports law chapter, and the addition of youth sports materials to the high school sports chapter. Materials examining the governance authority of the Big-5 conferences, and Title IX to address student-athlete sexual assault of women have also been included in the updated edition. Sports Law and Regulation: Cases, Materials, and Problems contains the appropriate amount of introductory and explanatory materials, notes, and questions to facilitate students’ understanding as well as hypothetical problems for applying new knowledge. Key Features: Most recent landmark sports law precedents, including Brady v NFL, O’Bannon antitrust and right of publicity litigation, Garber and Laumann antitrust litigation challenging MLB and NHL broadcasting restrictions Updated Olympic and international sports law chapter, including Pechstein v International Skating Union (German Federal Supreme Civil Court recognizes independence of Court of Arbitration for Sport and enforces its arbitration award) and 2015 World Anti-doping Code materials Addition of youth sports materials to high school chapter Addition of materials examining the governance authority (autonomy) of the Big-5 conferences and other institutions at the most competitive level within the NCAA Addition of Title IX to address student-athlete sexual assault of women, and a discussion of issues relating to transsexual, transgender and intersex athletes to the gender equity chapter Addition of discussions of the evolving definition of sport and new sports, including mixed martial arts and e-sports Addition of a comment on concussion related claims in the health and safety chapter

Analytics In Healthcare And The Life Sciences

Author : Thomas H. Davenport
ISBN : 9780133407334
Genre : Business & Economics
File Size : 71. 45 MB
Format : PDF, ePub
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Make healthcare analytics work: leverage its powerful opportunities for improving outcomes, cost, and efficiency.This book gives you thepractical frameworks, strategies, tactics, and case studies you need to go beyond talk to action. The contributing healthcare analytics innovators survey the field's current state, present start-to-finish guidance for planning and implementation, and help decision-makers prepare for tomorrow's advances. They present in-depth case studies revealing how leading organizations have organized and executed analytic strategies that work, and fully cover the primary applications of analytics in all three sectors of the healthcare ecosystem: Provider, Payer, and Life Sciences. Co-published with the International Institute for Analytics (IIA), this book features the combined expertise of IIA's team of leading health analytics practitioners and researchers. Each chapter is written by a member of the IIA faculty, and bridges the latest research findings with proven best practices. This book will be valuable to professionals and decision-makers throughout the healthcare ecosystem, including provider organization clinicians and managers; life sciences researchers and practitioners; and informaticists, actuaries, and managers at payer organizations. It will also be valuable in diverse analytics, operations, and IT courses in business, engineering, and healthcare certificate programs.

Innovating Analytics

Author : Larry Freed
ISBN : 9781118779491
Genre : Business & Economics
File Size : 74. 2 MB
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How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience. This is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers will have the competitive advantage. Innovating Analytics introduces an index that measures a customer’s likelihood to recommend and the likelihood to detract. The current concept of the Net Promoter Score (NPS) that has been adopted by many companies during the last decade—is no longer accurate, precise or actionable. This new metric called the Word of Mouth Index (WoMI) has been tested on hundreds of companies and with over 1.5 million consumers over the last two years. Author Larry Freed details the improvement that WoMI provides within what he calls the Measurement Ecosystem. He then goes on to look at three other drivers of customer satisfaction along with word of mouth: customer acquisition, customer loyalty, and customer conversion.

The Sports Strategist

Author : Irving Rein PhD
ISBN : 9780190206178
Genre : Business & Economics
File Size : 82. 47 MB
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Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure. In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports organizations must focus on identifying and maximizing key factors that, unlike winning, can be controlled and shaped. By building a more well-rounded business, sports strategists will position themselves and their organizations for sustainable success in the industry. Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm students with the combination of the necessary tools to help them make better strategic decisions. Students will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not. The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.

Data Analytics Applications In Latin America And Emerging Economies

Author : Eduardo Rodriguez
ISBN : 9781351673167
Genre : Business & Economics
File Size : 40. 36 MB
Format : PDF, Kindle
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This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. Using cases from Latin America and other emerging economies, it examines analytics knowledge applications where a solution has been achieved. Written for business students and professionals as well as researchers, the book is filled with practical insight into applying concepts and implementing processes and solutions. The eleven case studies presented in the book incorporate the whole analytics process and are useful reference examples for applying the analytics process for SME organizations in both developing and developed economies. The cases also identify multiple tacit factors to deal with during the implementation of analytics knowledge management processes. These factors, which include data cleaning, data gathering, and interpretation of results, are not always easily identified by analytics practitioners. This book introduces the steps to perform analytics work in organizations starting from problem definition and data gathering to solution implementation and evaluation. It presents the Analytics Knowledge Management Process, which is comprised of the following sub-processes: Analytics knowledge creation Analytics knowledge storage and access Analytics knowledge transfer Analytics knowledge application. The real-world cases cover a wide spectrum of topics related to applications, including theoretical treatment. They focus on the description of how to combine analytics methods and techniques, data integration, and appropriate analytics knowledge. This book promotes the understanding of analytics methods and techniques. It guides readers through numerous techniques and methods available to analytics practitioners by explaining the strengths and weaknesses of these methods and techniques.

Big Data And Analytics Applications In Government

Author : Gregory Richards
ISBN : 9781351649629
Genre : Business & Economics
File Size : 43. 25 MB
Format : PDF
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Government organizations are no different than private organizations when it comes to ensuring the delivery of value for money. Managers and politicians alike seek to do the best they can often do with limited budgets as they work in an environment characterized by rapidly changing external conditions. Where government organizations differ from those in the private sector is in the level of complexity and ambiguity that is part and parcel of managing in public-sector organizations. Within this context, big data analytics (BDA) can be an important tool given that many analytic techniques within the big data world have been created specifically to deal with complexity and rapidly changing conditions. The important task for public sector organizations is to liberate analytics from narrow scientific silos and expand it across internally to reap maximum benefit across their portfolios of programs. This book focuses on the application of analytics to derive insight and drive program efficiency. To show how to apply BDA effectively, it examines three important factors: Data should be available and accessible to users Analysts and managers need to understand how to process and draw insights from the data. A context for the use of BDA needs to exist in which an organization’s management team relies on evidence for decision-making and overall management. This book highlights contextual factors important to better situating the use of BDA within government organizations and demonstrates the wide range of applications of different BDA techniques. It emphasizes the importance of leadership and organizational practices that can improve performance. It explains that BDA initiatives should not be bolted on but should be integrated into the organization’s performance management processes. Equally important, the book includes chapters that demonstrate the diversity of factors that need to be managed to launch and sustain BDA initiatives in public sector organizations.

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