sport business analytics using data to increase revenue and improve operational efficiency data analytics applications

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Sport Business Analytics

Author : C. Keith Harrison
ISBN : 9781315350622
Genre : Computers
File Size : 71. 4 MB
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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Data Analytics Applications In Latin America And Emerging Economies

Author : Eduardo Rodriguez
ISBN : 9781351673167
Genre : Business & Economics
File Size : 53. 86 MB
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This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. Using cases from Latin America and other emerging economies, it examines analytics knowledge applications where a solution has been achieved. Written for business students and professionals as well as researchers, the book is filled with practical insight into applying concepts and implementing processes and solutions. The eleven case studies presented in the book incorporate the whole analytics process and are useful reference examples for applying the analytics process for SME organizations in both developing and developed economies. The cases also identify multiple tacit factors to deal with during the implementation of analytics knowledge management processes. These factors, which include data cleaning, data gathering, and interpretation of results, are not always easily identified by analytics practitioners. This book promotes the understanding of analytics methods and techniques. It guides readers through numerous techniques and methods available to analytics practitioners by explaining the strengths and weaknesses of these methods and techniques.

Big Data And Analytics Applications In Government

Author : Gregory Richards
ISBN : 9781351649629
Genre : Business & Economics
File Size : 24. 41 MB
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Within this context, big data analytics (BDA) can be an important tool given that many analytic techniques within the big data world have been created specifically to deal with complexity and rapidly changing conditions. The important task for public sector organizations is to liberate analytics from narrow scientific silos and expand it across internally to reap maximum benefit across their portfolios of programs. This book highlights contextual factors important to better situating the use of BDA within government organizations and demonstrates the wide range of applications of different BDA techniques. It emphasizes the importance of leadership and organizational practices that can improve performance. It explains that BDA initiatives should not be bolted on but should be integrated into the organization’s performance management processes. Equally important, the book includes chapters that demonstrate the diversity of factors that need to be managed to launch and sustain BDA initiatives in public sector organizations.

Data Analytics For Smart Cities

Author : Amir Alavi
ISBN : 9780429786631
Genre : Computers
File Size : 79. 47 MB
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The development of smart cities is one of the most important challenges over the next few decades. Governments and companies are leveraging billions of dollars in public and private funds for smart cities. Next generation smart cities are heavily dependent on distributed smart sensing systems and devices to monitor the urban infrastructure. The smart sensor networks serve as autonomous intelligent nodes to measure a variety of physical or environmental parameters. They should react in time, establish automated control, and collect information for intelligent decision-making. In this context, one of the major tasks is to develop advanced frameworks for the interpretation of the huge amount of information provided by the emerging testing and monitoring systems. Data Analytics for Smart Cities brings together some of the most exciting new developments in the area of integrating advanced data analytics systems into smart cities along with complementary technological paradigms such as cloud computing and Internet of Things (IoT). The book serves as a reference for researchers and engineers in domains of advanced computation, optimization, and data mining for smart civil infrastructure condition assessment, dynamic visualization, intelligent transportation systems (ITS), cyber-physical systems, and smart construction technologies. The chapters are presented in a hands-on manner to facilitate researchers in tackling applications. Arguably, data analytics technologies play a key role in tackling the challenge of creating smart cities. Data analytics applications involve collecting, integrating, and preparing time- and space-dependent data produced by sensors, complex engineered systems, and physical assets, followed by developing and testing analytical models to verify the accuracy of results. This book covers this multidisciplinary field and examines multiple paradigms such as machine learning, pattern recognition, statistics, intelligent databases, knowledge acquisition, data visualization, high performance computing, and expert systems. The book explores new territory by discussing the cutting-edge concept of Big Data analytics for interpreting massive amounts of data in smart city applications.

Data Analytics In Project Management

Author : Seweryn Spalek
ISBN : 9780429786358
Genre : Business & Economics
File Size : 21. 3 MB
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This book aims to help the reader better understand the importance of data analysis in project management. Moreover, it provides guidance by showing tools, methods, techniques and lessons learned on how to better utilize the data gathered from the projects. First and foremost, insight into the bridge between data analytics and project management aids practitioners looking for ways to maximize the practical value of data procured. The book equips organizations with the know-how necessary to adapt to a changing workplace dynamic through key lessons learned from past ventures. The book’s integrated approach to investigating both fields enhances the value of research findings.

Applied Marketing

Author : Uwe Kamenz
ISBN : 9783642189814
Genre : Business & Economics
File Size : 73. 96 MB
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Management Information Systems For The Information Age

Author : Stephen Haag
ISBN : 0070955697
Genre : Information technology
File Size : 45. 76 MB
Format : PDF, ePub
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Flexibility. Choice. Strength. Flow. Imagine choosing the best mix of chapters in a text, the order you'll teach them, then the extended learning items to reinforce the chapters. The text will match your curriculum perfectly as if you had created it yourself. That's what we've developed MIS for the Information Age,3/c/e to do. This text provides the best total solution for MIS. Core chapters focus on the key principles, while Extended Learning Modules take you deeper into the most important and innovative technology solutions. And Skills Modules provide additional hands-on learning: An object-oriented text for the MIS course!

Telecommunications Systems And Services Directory

Author :
ISBN : UCSD:31822004405981
Genre : Telecommunication
File Size : 28. 73 MB
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Voice Data

Author :
ISBN : UOM:39015066370522
Genre : Telecommunication
File Size : 59. 68 MB
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The Video Source Book

Author : James M. Craddock
ISBN : 1414401000
Genre : Performing Arts
File Size : 85. 19 MB
Format : PDF, Docs
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