start and run your own record label third edition winning marketing strategies for today s music industry start run your own record label

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Start And Run Your Own Record Label Third Edition

Author : Daylle Deanna Schwartz
ISBN : 9780307774903
Genre : Music
File Size : 50. 78 MB
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For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available. From the Trade Paperback edition.

Start And Run Your Own Record Label

Author : Daylle Deanna Schwartz
ISBN : 0823084337
Genre : Music
File Size : 66. 2 MB
Format : PDF, Kindle
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An updated guide to becoming a music mogul explores alternative markets for all musical genres, utilizing the power of the Internet and offering suggestions for marketing overseas.

Start Run Your Own Record Label

Author : Daylle Deanna Schwartz
ISBN : 9780823084630
Genre : Business & Economics
File Size : 47. 70 MB
Format : PDF, ePub
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Start and Run Your Own Record Label is a comprehensive guidebook to building your own record business in the often treacherous and highly competitive world of independent record labels. Written from the perspective of an industry insider who started and ran her own label, this revised and expanded edition of a backlist bestseller has been updated to reflect recent changes in the music industry, incoporating changes in digital sales and marketing and exploring the current avenues of Internet networking and online revenue streams. Topics that are added include working social networking sites such as MySpace and Facebook; creating and marketing videos for YouTube, selling ringtones online; marketing through blogs and podcasts; and much more. The author has compiled new interviews with current industry professionals and artists--such as Daniel Glass, founder of Glassnote Entertainment; Jeff Price, founder of Tunecore; and Rev Moose, Editor-in-Chief and VP of CMJ--for the most up-to-date, authoritative, and practical guidebook out there.

Music Business For Dummies

Author : Loren Weisman
ISBN : 9781119049654
Genre : Music
File Size : 71. 21 MB
Format : PDF, ePub
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"Learn to: " Navigate the music business to pursue a successful and sustainable career Follow a plan that builds your success, one step at a time Create a brand that stands out to fans and industry professionals Understand music publishing, contracts, copyrights, and licensing Your definitive guide to succeeding in the music industry Have you paid your dues on the stage or in the studio as an aspiring musician, but still haven't seen your slice of the pie? You've come to the right place! Written by an industry expert who knows the ins and outs of the biz, this friendly guide takes the guesswork out of making it in the music world -- and shows you how to achieve and sustain a career in today's music business. Music to your ears -- learn how to create a music business plan that can get you noticed by investors, music professionals, studio execs, sponsors, and more The sound of music -- write, rehearse, record, perform, and sell your music, and grasp the importance of copyrights and licensing More cowbell -- optimize your website and social media presence, and learn how to brand yourself for ultimate success On the road again -- find out how to make the most of touring and performing, from keeping yourself healthy to paying your bills while you're away Open the book and find: How to make more money from your work with smart distribution Ways to build your brand to get more people talking about your music Guidance on getting gigs, going on tour, and growing your presence Plain-English guidance on tracking website traffic and social media Ten habits common to successful musicians Tips on how to present yourself professionally

Music Marketing

Author : Mike King
ISBN : 9781458429476
Genre : Music
File Size : 86. 42 MB
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(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Get More Fans The Diy Guide To The New Music Business

Author : Jesse Cannon
ISBN : 9780988561311
Genre : Juvenile Nonfiction
File Size : 41. 25 MB
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How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Billboard

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Billboard

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File Size : 38. 96 MB
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Black Enterprise

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BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

Billboard

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File Size : 45. 12 MB
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

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