statistical methods for communication science routledge communication series

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Statistical Methods For Communication Science

Author : Andrew F. Hayes
ISBN : 9781135250898
Genre : Language Arts & Disciplines
File Size : 66. 11 MB
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Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; and *a CD with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

Analyzing Media Messages

Author : Daniel Riff
ISBN : 9781135912086
Genre : Language Arts & Disciplines
File Size : 66. 57 MB
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Sourcebook For Political Communication Research

Author : Erik P. Bucy
ISBN : 9781317709336
Genre : Language Arts & Disciplines
File Size : 60. 69 MB
Format : PDF
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The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

Logik Der Forschung

Author : Karl Popper
ISBN : 9783709141779
Genre : Science
File Size : 66. 91 MB
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Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.

Sourcebook For Political Communication Research

Author : Erik P. Bucy
ISBN : 9781135891053
Genre : Political Science
File Size : 77. 76 MB
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The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience. With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.

Mass Communications Research Methods

Author : H. J. Hsia
ISBN : 0805802169
Genre : Communication
File Size : 76. 95 MB
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Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Der Weg Zur Wirklichkeit

Author : Roger Penrose
ISBN : 3827423414
Genre : Science
File Size : 72. 22 MB
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Der Weg zur Wirklichkeit ist eine Kurzübersetzung des Penrose-Klassikers "The Road to Reality", die aus dem Monumentalwerk für Physik- und Mathematikexperten die allgemeinverständlichen Kapitel für interessierte Laien lesbar macht. Wer ein Faible für die Grundfragen der Wissenschaft, einen Blick für Geometrie, einen Sinn für Zahlen und Neugier für kosmologische Theorien hat, findet in diesem klar und kompetent geschriebenen Buch überraschende und provozierende Ideen. Schulmathematik wie die Bruchrechnung oder der berühmte Pythagorassatz lassen sich auf dem Weg zur Wirklichkeit völlig neu entdecken - im Spannungsfeld zwischen platonischer Mathematik, physikalischer Welt und menschlichem Bewusstsein.

An Introduction To Statistical Concepts

Author : Debbie L Hahs-Vaughn
ISBN : 9781136490125
Genre : Psychology
File Size : 40. 10 MB
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This comprehensive, flexible text is used in both one- and two-semester courses to review introductory through intermediate statistics. Instructors select the topics that are most appropriate for their course. Its conceptual approach helps students more easily understand the concepts and interpret SPSS and research results. Key concepts are simply stated and occasionally reintroduced and related to one another for reinforcement. Numerous examples demonstrate their relevance. This edition features more explanation to increase understanding of the concepts. Only crucial equations are included. In addition to updating throughout, the new edition features: New co-author, Debbie L. Hahs-Vaughn, the 2007 recipient of the University of Central Florida's College of Education Excellence in Graduate Teaching Award. A new chapter on logistic regression models for today's more complex methodologies. More on computing confidence intervals and conducting power analyses using G*Power. Many more SPSS screenshots to assist with understanding how to navigate SPSS and annotated SPSS output to assist in the interpretation of results. Extended sections on how to write-up statistical results in APA format. New learning tools including chapter-opening vignettes, outlines, and a list of key concepts, many more examples, tables, and figures, boxes, and chapter summaries. More tables of assumptions and the effects of their violation including how to test them in SPSS. 33% new conceptual, computational, and all new interpretative problems. A website that features PowerPoint slides, answers to the even-numbered problems, and test items for instructors, and for students the chapter outlines, key concepts, and datasets that can be used in SPSS and other packages, and more. Each chapter begins with an outline, a list of key concepts, and a vignette related to those concepts. Realistic examples from education and the behavioral sciences illustrate those concepts. Each example examines the procedures and assumptions and provides instructions for how to run SPSS, including annotated output, and tips to develop an APA style write-up. Useful tables of assumptions and the effects of their violation are included, along with how to test assumptions in SPSS. 'Stop and Think' boxes provide helpful tips for better understanding the concepts. Each chapter includes computational, conceptual, and interpretive problems. The data sets used in the examples and problems are provided on the web. Answers to the odd-numbered problems are given in the book. The first five chapters review descriptive statistics including ways of representing data graphically, statistical measures, the normal distribution, and probability and sampling. The remainder of the text covers inferential statistics involving means, proportions, variances, and correlations, basic and advanced analysis of variance and regression models. Topics not dealt with in other texts such as robust methods, multiple comparison and nonparametric procedures, and advanced ANOVA and multiple and logistic regression models are also reviewed. Intended for one- or two-semester courses in statistics taught in education and/or the behavioral sciences at the graduate and/or advanced undergraduate level, knowledge of statistics is not a prerequisite. A rudimentary knowledge of algebra is required.

Nonverbal Communication In Close Relationships

Author : Laura K. Guerrero
ISBN : 9781135628697
Genre : Language Arts & Disciplines
File Size : 30. 73 MB
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Nonverbal Communication in Close Relationships provides a synthesis of research on nonverbal communication as it applies to interpersonal interaction, focusing on the close relationships of friends, family, and romantic partners. Authors Laura K. Guerrero and Kory Floyd support the premise that nonverbal communication is a product of biology, social learning, and relational context. They overview six prominent nonverbal theories and show how each is related to bio-evolutionary or sociocultural perspectives. Their work focuses on various functions of nonverbal communication, emphasizing those that are most relevant to the initiation, maintenance, and dissolution of close relationships. Throughout the book, Guerrero and Floyd highlight areas where research is either contradictory or inconclusive, hoping that in the years to come scholars will have a clearer understanding of these issues. The volume concludes with a discussion of practical implications that emerge from the scholarly literature on nonverbal communication in relationships – an essential component for understanding relationships in the real world. Nonverbal Communication in Close Relationships makes an important contribution to the development of our understanding not only of relationship processes but also of the specific workings of nonverbal communication. It will serve as a springboard for asking new questions and advancing new theories about nonverbal communication. It is intended for scholars and advanced students in personal relationship study, social psychology, interpersonal communication, nonverbal communication, family studies, and family communication. It will also be a helpful resource for researchers, clinicians, and couples searching for a better understanding of the complicated roles that nonverbal cues play in relationships.

Brave New World

Author : Aldous Huxley
ISBN : 3425048570
Genre :
File Size : 84. 82 MB
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