stop stealing sheep find out how type works 2nd edition

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Design With Type

Author : Carl Dair
ISBN : 9780802065193
Genre : Architecture
File Size : 30. 37 MB
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Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Grid Systems

Author : Kimberly Elam
ISBN : 9781616893477
Genre : Design
File Size : 36. 25 MB
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

The Elements Of Typographic Style

Author : Robert Bringhurst
ISBN : 0881792128
Genre : Art
File Size : 62. 1 MB
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Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are continually changing in the field.

Typography Essentials

Author : Ina Saltz
ISBN : 9781592537402
Genre : Design
File Size : 52. 60 MB
Format : PDF
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Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective us of typography. It is for designers of every medium in which type plays a major role.A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The page. Each of the 100 principles has an explanation and examples representing the principle in action.

Rhyme Reason

Author : Erik Spiekermann
ISBN : 3980072258
Genre : Printing
File Size : 58. 49 MB
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Ideas about elements of printing, both technical and aesthetic, told in an amusing manner.

The Complete Manual Of Typography

Author : James Felici
ISBN : 0321773268
Genre : Computers
File Size : 82. 93 MB
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This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.

Geometry Of Design

Author : Kimberly Elam
ISBN : 1568982496
Genre : Design
File Size : 70. 81 MB
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This work takes a close look at a broad range of 20th-century examples of design, architecture and illustration, revealing underlying geometric structures in their compositions.

Detail In Typography

Author : Jost Hochuli
ISBN : 3721209273
Genre : Graphic design (Typography)
File Size : 80. 71 MB
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An attractive, interesting layout can certainly attract and please the reader; but when the readers are not good, reading requires extra effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text.

Soak Wash Rinse Spin

Author : Steven Tolleson
ISBN : 1568981988
Genre : Art
File Size : 70. 67 MB
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Steve Tolleson's approach to design might best be described as scientific: it involves relentless research in which every element of a project—down to its letterforms—is subject to rigorous study through almost imperceptible permutations. The end results of this process are designs that are meticulously executed, sometimes cerebral, but never without emotion and wit. Soak Wash Rinse Spin investigates the cycles of the Tolleson Design creative process through a textual and graphic layering of information involving four phases: research (the intake of as much information as they can gather), collaboration (with the client and with the other members of the creative team), visual exploration (the workbook process, which includes refinements and the examination of multiple options), and environmental influences (consideration of the ultimate purpose of the solution).

Explorations In Typography

Author : Carolina De Bartolo
ISBN : 0984370781
Genre : Graphic design (Typography)
File Size : 48. 36 MB
Format : PDF
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