strategic communications for school leaders

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Strategic Communications For School Leaders

Author : Vicki Gunther
ISBN : 9781442209442
Genre : Education
File Size : 64. 89 MB
Format : PDF
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Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

Building Commitment To Reform Through Strategic Communication

Author : Cecilia Caba ero-Verzosa
ISBN : 0821376225
Genre : Business & Economics
File Size : 78. 13 MB
Format : PDF, Kindle
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Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.

Why School Communication Matters

Author : Kitty Porterfield
ISBN : 9781475809145
Genre : Education
File Size : 53. 2 MB
Format : PDF, ePub, Mobi
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Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions.

Strategic Management Communication For Leaders

Author : Robyn Walker
ISBN : 9781133933755
Genre : Business & Economics
File Size : 77. 26 MB
Format : PDF, Mobi
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Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Improving School Leadership

Author : Catherine H. Augustine
ISBN : 9780833049179
Genre : Education
File Size : 77. 24 MB
Format : PDF, Docs
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This study documents actions of Wallace Foundation grantees to create more-cohesive policies and initiatives to improve instructional leadership in schools; describes how states and districts have worked together to forge such policies and initiatives; and examines the hypothesis that cohesive systems improve school leadership. Such efforts appear to be a promising approach to developing school principals engaged in improving instruction.

Strategic Listening For School Leaders

Author : Jeannine S. Tate
ISBN : 1412913314
Genre : Education
File Size : 30. 42 MB
Format : PDF, ePub
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This practitioner friendly book concentrates on the importance of strategic listening as a critical interpersonal skill for school leaders in guiding their organizations.

The 4 Core Factors For School Success

Author : Todd Whitaker
ISBN : 9781596670907
Genre : Education
File Size : 86. 55 MB
Format : PDF, Mobi
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This book clarifies the core values which all great educators have in common and contribute to school success. For all those who want to create better schools, these factors are at the center of behaviors which lead to results. The 4 CORE Factors are Communication, Observation, Relationships, and Expectations.

Organize Communicate Empower

Author : Heidi Shaver
ISBN : 0761931422
Genre : Education
File Size : 30. 61 MB
Format : PDF
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Instructional leaders need a wide range of skills and talents to be effective in today’s schools, and this text highlights techniques, skills, and strategies for effective performance.

Strategic Management For School Development

Author : Brian Fidler
ISBN : 0761965270
Genre : Education
File Size : 51. 5 MB
Format : PDF, ePub, Mobi
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Written at a very accessible and practical level, this book introduces strategic management and provides self-development activities to help educators develop a strategy within their own organizations.

The Social Media Imperative

Author : Kristin Magette
ISBN : 1475841973
Genre : Education
File Size : 75. 45 MB
Format : PDF
Download : 238
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This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues.

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