strategy

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Strategy

Author : Lawrence Freedman
ISBN : 9780199325153
Genre : Business & Economics
File Size : 57. 36 MB
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One of the world's leading authorities on war and international politics synthesizes the vast history of strategy's evolution in this consistently engaging and surprising account of how it came to pervade every aspect of life.

On Strategy

Author : Harry G. Summers
ISBN : 9780307558763
Genre : History
File Size : 55. 31 MB
Format : PDF
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Summer's inspired analysis of America's war in Vietnam answers the most pressing questions remaining from that terrible conflict more than a decade before Robert McNamara's painful admissions.

A Strategy Of Change

Author : David C. Wilson
ISBN : 1861523831
Genre : Organizational change
File Size : 72. 73 MB
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A Strategy of Change provides a critical appraisal of current ideas about ‘organizational culture’, ‘total quality management’, ‘flexibility’, and ‘excellence’, drawing upon case material from a wide range of different organizational settings. This practical, issue-centred approach contrasts with the functionally oriented way in which management is often taught in the classroom and reflects instead the real needs of future managers and managers who have to work and communicate on a cross-functional basis. Dealing in an integrated way with the full spectrum of strategic change issues, this book provides an important tool for all those concerned with strategic change issues and organizational survival in today’s changing environment.

What Is Strategy And Does It Matter

Author : Richard Whittington
ISBN : 1861523777
Genre : Business & Economics
File Size : 38. 23 MB
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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and a ebusinessa sectors.

Knowledge And Strategy

Author : Michael H. Zack
ISBN : 0750670886
Genre : Business & Economics
File Size : 74. 63 MB
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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

The Strategy Of Conflict

Author : Thomas C. Schelling
ISBN : 0674840313
Genre : Political Science
File Size : 42. 93 MB
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Analyzes the nature of international disagreements and conflict resolution in terms of game theory and non-zero-sum games.

Geopolitics Geography And Strategy

Author : Colin S. Gray
ISBN : 9781135265021
Genre : History
File Size : 58. 76 MB
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Geopolitical conditions influence all strategic behaviour - even when cooperation among different kinds of military power is expected as the norm, action has to be planned and executed in specific physical environments. The geographical world cannot be avoided, and it happens to be 'organized' into land, sea, air and space - and possibly the electromagnetic spectrum including 'cyberspace'. Although the meaning of geography for strategy is a perpetual historical theme, explicit theory on the subject is only one hundred years old. Ideas about the implication of geographical, especially spatial, relationships for political power - which is to say 'geopolitics'- flourished early in the twentieth century. Divided into theory and practice sections, this volume covers the big names such as Mackinder, Mahan and Haushofer, as well as looking back at the vital influence of weather and geography on naval power in the long age of sail (sixteenth to nineteenth centuries). It also looks forward to the consequences of the revival of geopolitics in post-Soviet Russia and the new space-based field of "astropolitics".

Strategy

Author : Harvard Business School Press
ISBN : 1422160823
Genre : Business & Economics
File Size : 39. 63 MB
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Strategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Museum Marketing And Strategy

Author : Neil G. Kotler
ISBN : 9780470370391
Genre : Business & Economics
File Size : 83. 74 MB
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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Tourism Management

Author : Arch G. Woodside
ISBN : 9781845933241
Genre : Business & Economics
File Size : 87. 17 MB
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Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.

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