survey research the basics essential resource books for social research

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Survey Research

Author : Keith Punch
ISBN : 0761947051
Genre : Social Science
File Size : 54. 20 MB
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This book focuses on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element.

Survey Research

Author : Keith F Punch
ISBN : 9781446234921
Genre : Social Science
File Size : 53. 68 MB
Format : PDF, ePub
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Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch's bestselling Introduction to Social Research (SAGE, 1998). It represents a short, practical `how-to' book on a central methodology technique aimed at the beginning researcher. The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. The book then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful. It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience.

Survey Research Methods

Author : Floyd J Fowler, Jr
ISBN : 9781483323596
Genre : Social Science
File Size : 81. 71 MB
Format : PDF
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The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

Designing And Conducting Survey Research

Author : Louis M. Rea
ISBN : 9781118767030
Genre : Business & Economics
File Size : 63. 83 MB
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"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"--

Conducting Survey Research In The Social Sciences

Author : Isadore Newman
ISBN : 076181227X
Genre : Social Science
File Size : 26. 64 MB
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Conducting Survey Research in the Social Sciences presents basic concepts and general guidelines for those who are interested in conducting a survey by breaking the process down into eight steps and twenty-three questions. It outlines the appropriate sequential steps necessary to help the reader initiate and develop a survey. Following each of the eight steps as depicted in the eight chapters and answering the questions provided enables the creation of an effective survey. The authors also include three fictitious vignettes to illustrate how the decisions should be made, and how proper survey research should be conducted to meet many different needs.

Introduction To Social Research

Author : Keith F Punch
ISBN : 0761944176
Genre : Social Science
File Size : 35. 49 MB
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'Introduction to Social Research' presents the essential elements of both qualitative and quantitative approaches for conducting empirical research in the social sciences.

Encyclopedia Of Survey Research Methods

Author : Paul J. Lavrakas
ISBN : 9781506317885
Genre : Social Science
File Size : 70. 15 MB
Format : PDF, Kindle
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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

Survey Research And Analysis

Author : Jerry J. Vaske
ISBN : 1892132796
Genre : Social Science
File Size : 87. 40 MB
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Survey Research For Public Administration

Author : David H. Folz
ISBN : 9780761901532
Genre : Political Science
File Size : 31. 34 MB
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With opinion surveys being used increasingly to measure the public response to governmental initiatives, this book that helps clarify the basics of survey research as they apply to public administration will be welcomed. It is organized around the fundamental stages of the research process - planning, design, implementation, analysis and presentation of data. David H Folz presents practical illustrations and does not assume the reader to have an extensive background in statistics. Thorough coverage of the use of computers in data analysis is provided, together with illustrations of SPSS screens.

Doing Survey Research

Author : Peter M. Nardi
ISBN : 9781351697248
Genre : Social Science
File Size : 48. 67 MB
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Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research. Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read, to distinguish opinions from scientific facts, and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research, make decisions about which statistics to use, and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares beginners to conduct their own survey research and write up the results, as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Analysis, and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students, including studies focused on topics related to social media. Update web site http://doingsurveyresearch.wordpress.com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy, but also how it relates to the methods discussed in this book about sampling, probability, and research design. New coverage of meta-data, and the increasingly popular method in many professional and other settings.

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