telecommunications management lea telecommunications series

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Telecommunications Management

Author : Richard Gershon
ISBN : 9781135677275
Genre : Business & Economics
File Size : 85. 21 MB
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Crisis Communications

Author : Kathleen Fearn-Banks
ISBN : 9781135597894
Genre : Business & Economics
File Size : 82. 65 MB
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Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communication

Telecommunications Management

Author : Richard A. Gershon
ISBN : 080586248X
Genre :
File Size : 42. 65 MB
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Shaping American Telecommunications

Author : Christopher H. Sterling
ISBN : 9781135690649
Genre : Computers
File Size : 50. 55 MB
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Shaping American Telecommunications examines the technical, regulatory, and economic forces that have shaped the development of American telecommunications services. This volume is both an introduction to the basic technical, economic, and regulatory principles underlying telecommunications, and a detailed account of major events that have marked development of the sector in the United States. Beginning with the introduction of the telegraph and continuing through to current developments in wireless and online services, authors Christopher H. Sterling, Phyllis W. Bernt, and Martin B.H. Weiss explain each stage of telecommunications development, examining the interplay among technical innovation, policy decisions, and regulatory developments. Offering an integrated treatment of the interplay among technology, policy, and economics as key factors defining the development of the telecommunications sector in the United States, this volume also provides: *background material to facilitate understanding of each sector; *contexts for many so-called "new" issues, problems, and trends, demonstrating origins from years or decades in the past; and *careful annotation, documentation, and reference tables to enable further research on the topics discussed. This unique multidisciplinary approach provides a balanced view of U.S. telecommunications history, in context with relevant economic, legal, social, and technical analyses. As such, it is essential reading for advanced students in telecommunications needing to understand how the telecommunications industry and service developed to its current form. The volume will also serve as a supplemental text in courses on telecommunications regulation, and it will be of value to professionals in the field seeking context and background for their daily work.

The Future Of Excellence In Public Relations And Communication Management

Author : Elizabeth L. Toth
ISBN : 9781135250690
Genre : Business & Economics
File Size : 39. 57 MB
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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Telecommunications And Business Strategy

Author : Richard A. Gershon
ISBN : 9780805862485
Genre : Business & Economics
File Size : 70. 36 MB
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

From Rural Village To Global Village

Author : Heather E. Hudson
ISBN : 9781135599713
Genre : Business & Economics
File Size : 71. 11 MB
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From Rural Village to Global Village: Telecommunications for Development in the Information Age examines the role of information and communication technologies (ICTs) on both the macro level--societal, socio-economic, and governmental--and sector level--education, health, agriculture, entrepreneurship--emphasizing rural and developing regions. Author Heather E. Hudson examines the potential impact of ICTs by reviewing the existing research and adding her own findings from extensive fieldwork in ICT planning and evaluation. The volume includes case studies demonstrating innovative applications of ICTs plus chapters on evaluation strategies and appropriate technologies. She also analyzes the policy issues that must be addressed to facilitate affordable ICT access in rural and developing regions. This discussion relates to the larger “digital divide” issue, and the impact that access to communication technology--or the lack of it--has on communities and societies. This comprehensive volume is a valuable resource for scholars, professionals, researchers, and students in telecommunications law and policy, media economics, international communication, and communication and development fields. It is also suitable for use as an advanced-level text in these areas.

Making Universal Service Policy

Author : Barbara A. Cherry
ISBN : 9781135687984
Genre : Computers
File Size : 21. 31 MB
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This book is the outgrowth of shared interests between the editors and the contributing authors to provide a multidisciplinary perspective in evaluating universal service policy and recommending policy changes to accommodate a more competitive telecommunications environment. The book is interdisciplinary in nature to reflect the extremely complex context in which universal service policy is formed. The chapter authors represent a broad cross-section of disciplinary training, professional positions, and relationships in the telecommunications industry. Academic disciplines represented include law, economics, anthropology, communication, and business. This book's purpose is to significantly enhance the development of effective telecommunications universal service policy among policymakers, industry members, and stakeholders in the United States. Universal service policy has been, and will continue to be, both enabled and constrained by the simultaneous interaction of social, political, technological, and economic forces in the environment in which it is formed. A more effective process for policy design is to seek agreement on how entitlements embedded in universal service policy should be modified as circumstances invariably change over time. Therefore, the volume reflects recent significant developments in U.S. universal service policy--the implementation of which continues to unfold.

Choice

Author : Association of College and Research Libraries
ISBN : 00094978
Genre :
File Size : 60. 22 MB
Format : PDF
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Wireless

Author : Brian J. W. Regli
ISBN : UOM:39015041013718
Genre : Social Science
File Size : 72. 76 MB
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The revolution of wireless communications has only just begun to transform the telecommunications industry worldwide. This book offers insight into the possible options for corporate strategists and government policymakers as they look to harness the expansion of wireless communications to meet the goals of sustainable telecommunications development. Using a multidisciplinary approach which combines policy research, legal analysis, business economics, and models of sustainability from the environmental sciences, the book compares the development of wireless communications in four countries: the United States, the United Kingdom, Russia, and Brazil. The comparative analysis points to common themes and opportunities, including: * breaking down the barriers between wireless and wireline access by changing the regulatory design which constrains service providers; * targeting the development potential of wireless access through the utilization of new technologies and service models; and * using wireless access as the basis for full facilities-based competition in both developing and developed world markets. No other book today offers this broad a context for a discussion of wireless communications and its potential impact on the evolution of the telecommunications industry.

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