the art of membership how to attract retain and cement member loyalty the asae series

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The Art Of Membership

Author : Sheri Jacobs
ISBN : 9781118633083
Genre : Business & Economics
File Size : 43. 73 MB
Format : PDF, Kindle
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Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

Membership Essentials

Author : The American Society of Association Executives (ASAE)
ISBN : 9781118976258
Genre : Business & Economics
File Size : 32. 22 MB
Format : PDF, Mobi
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The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

The Nonprofit Membership Toolkit

Author : Ellis M. M. Robinson
ISBN : UOM:39015063294436
Genre : Business & Economics
File Size : 60. 4 MB
Format : PDF
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Your Hands-On Membership Toolkit To be successful, social change organizations require support from both dedicated partners in the community and individuals who need organizations to speak and act for them. Smart organizations create a win-win situation by building membership programs that engage individuals in social change and assure long-term financial success for their organization. Successful membership programs provide individuals with valuable services, a place in a community, and advocates who work on their behalf. In return, members provide organizations with volunteers, expertise, credibility, future leadership, political clout, word-of-mouth support, financial assistance, and a team of readily available loyalists. Step by step, The Nonprofit Membership Toolkit shows how to create, manage, and sustain a dynamic membership program that will help a social change organization thrive. Written for both new and well-established organizations, this book is grounded in proven marketing techniques. It gives managers and executive directors the information and tools needed to understand their current members and attract new ones, and it walks organizations through the process of linking program goals with membership goals. The Nonprofit Membership Toolkit includes a wealth of illustrative examples and sample membership publications. Schedules for typical membership tasks keep organizations on track, and the easily reproducible worksheets and checklists and the companion Web site help readers design a program that can be adapted to meet the unique needs of their individual organization. The Nonprofit Membership Toolkit will help executive directors, development directors, staff and board members, and other volunteers involve the community, build program effectiveness, and diversify and strengthen their organization's funding base.

The End Of Membership As We Know It

Author : Sarah L. Sladek
ISBN : 9781118834268
Genre : Business & Economics
File Size : 89. 73 MB
Format : PDF
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How new membership models can help associations survive and thrive in today's evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community. The End of Membership As We Know It explains: How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

Race For Relevance

Author : Harrison Coerver
ISBN : 9781118834145
Genre : Business & Economics
File Size : 48. 12 MB
Format : PDF
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Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: • Overhaul the governance model and committee operations (and get the right people focused on the right things). • Empower the CEO and leverage staff expertise. • Zero in on your member market. • Rationalize programs and services--and focus where you can have an effect. • Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

Road To Relevance

Author : Harrison Coerver
ISBN : 9781118834176
Genre : Business & Economics
File Size : 80. 30 MB
Format : PDF, Docs
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Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resources Achieve a coordinated product and service portfolio Root out marginal or underperforming activities that are negatively impacting your organization Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

7 Measures Of Success

Author : American Society of Association Executives (ASAE)
ISBN : 9781118833964
Genre : Business & Economics
File Size : 51. 87 MB
Format : PDF, ePub, Docs
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ASAE's signature guide for successful associations, revised and updated This update of ASAE's all-time bestseller retains the original book's focus on the disciplines that define remarkable associations and provides some insights on how those remarkable organizations fared in light of the economic challenges in the intervening years since the original publication was published. Based on 15 years of data and original, objective research tailored to the association community's needs, 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits. Turn your organization from ordinary to extraordinary and discover how to: Inspire a customer service-oriented culture Align products and services with your mission Process feedback from members and use the data to deliver results Take actions that position your organization to adapt quickly Without question, this is a must-read book for all levels of association professionals.

Offerings To The Discerning Eye

Author : Sue D'Auria
ISBN : 9789004178748
Genre : Social Science
File Size : 68. 9 MB
Format : PDF, ePub, Docs
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Egyptologist Jack A. Josephson, a writer and researcher in the tradition of the gentleman scholar, has achieved broad recognition as an authority in Egyptian art history. His lucid investigative analyses have probed and redefined the limits of inquiry, expanded research parameters, and broadened perspectives, emphasizing the undeniable contributions of art history in an intra-disciplinary framework. This volume of collected essays is dedicated to Josephson by distinguished friends and colleagues, a select roster including eminent, established scholars in the field of Egyptology and rising stars of the younger generation. Josephson views Egyptian art history as a critical but neglected area of study, and is a strong proponent of its reinstatement in the academic curriculum as an essential component in the formation of new cadres. The quality of the articles in this Egyptological medley is a tribute to the honoree and an affirmation of the esteem of his peers, while the range of subjects and variety of themes addressed reflect the degree to which he has, in his own scholarship, undertaken to implement his ideal.

Membership Essentials

Author : The American Society of Association Executives (ASAE)
ISBN : 9781118976265
Genre : Business & Economics
File Size : 66. 47 MB
Format : PDF, ePub, Mobi
Download : 447
Read : 543

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The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

Deciphering Southern Thailand S Violence

Author : Sascha Helbardt
ISBN : 9789814519625
Genre : Political Science
File Size : 41. 84 MB
Format : PDF, Mobi
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Scholars have given questions about the perpetrators of nameless violence in Southern Thailand little consideration, leaving the motives that drive Barisan Revolusi Nasional (BRN) heavily cloaked in secrecy and speculation. This book offers a rare glimpse behind the veil that shrouds BRN-Coordinate. Using exclusive access to and detailed interviews with BRN-Coordinate members, this book analyses the communicative dimension of the insurgency. It depicts the hidden channels and organized violence that drive the regions enduring rebellion as well as BRN's dichotomous existence between silence and communication.

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