the art of membership how to attract retain and cement member loyalty the asae series

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The Art Of Membership

Author : Sheri Jacobs
ISBN : 9781118633083
Genre : Business & Economics
File Size : 53. 66 MB
Format : PDF, ePub, Docs
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Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

Membership Essentials

Author : The American Society of Association Executives (ASAE)
ISBN : 9781118976258
Genre : Business & Economics
File Size : 80. 6 MB
Format : PDF
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The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

Membership Development

Author : Patricia Rich
ISBN : 0763741027
Genre : Business & Economics
File Size : 29. 15 MB
Format : PDF, Kindle
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Membership Development focuses exclusively on helping nonprofits achieve desired results and sustain success. Here you will find a comprehensive discussion of all the topics that are of prime importance to today's and tomorrow's nonprofit leadership!Written specifically for all those who are involved with membership programs, Membership Development: An Action Plan for Results provides all the tools you need to implement a membership program that will not only meet the needs of a nonprofit organization, but the organization's membership, and surrounding community. The authors offer a thorough examination of the "best practices" in the membership development arena.

The End Of Membership As We Know It

Author : Sarah L. Sladek
ISBN : 9781118834268
Genre : Business & Economics
File Size : 80. 96 MB
Format : PDF, ePub, Mobi
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How new membership models can help associations survive and thrive in today's evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community. The End of Membership As We Know It explains: How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

Membership Essentials

Author : The American Society of Association Executives (ASAE)
ISBN : 9781118976265
Genre : Business & Economics
File Size : 30. 24 MB
Format : PDF
Download : 438
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The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

Race For Relevance

Author : Harrison Coerver
ISBN : 9781118834145
Genre : Business & Economics
File Size : 64. 51 MB
Format : PDF, Kindle
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Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: • Overhaul the governance model and committee operations (and get the right people focused on the right things). • Empower the CEO and leverage staff expertise. • Zero in on your member market. • Rationalize programs and services--and focus where you can have an effect. • Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

Road To Relevance

Author : Harrison Coerver
ISBN : 9781118834176
Genre : Business & Economics
File Size : 65. 60 MB
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Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resources Achieve a coordinated product and service portfolio Root out marginal or underperforming activities that are negatively impacting your organization Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

Modern Livestock Poultry Production

Author : Frank Flanders
ISBN : 9781305483156
Genre : Science
File Size : 28. 49 MB
Format : PDF
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Designed for career and technical high school students who require competency in all phases and types of livestock production, the Ninth Edition of MODERN LIVESTOCK AND POULTRY PRODUCTION has been revised to include the most up-to-date, comprehensive information in the field. With coverage of basic animal science and livestock industry information as well as current issues in animal agriculture, this engaging text covers everything students need to know about livestock and poultry animals for classroom study and beyond. Through updated visual aids, real-world applications, and comprehensive study tools, the Ninth Edition provides students with a solid understand of the anatomy, physiology, nutrition, feeding, and reproduction of multiple livestock and poultry breeds. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Membership Rules The Art Of Selling What Matters

Author : Sheri Jacobs
ISBN : 9781118767160
Genre : Business & Economics
File Size : 71. 11 MB
Format : PDF, Mobi
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This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters,

Cae Study Guide 2015

Author : American Society of Association Executives (ASAE)
ISBN : 9781118865156
Genre : Business & Economics
File Size : 71. 91 MB
Format : PDF, Mobi
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The ASAE CAE preparation guide featuring 100 exam questions This is the ASAE test prep resource for the CAE exam, which leads to certification as an association executive. The ASAE CAE Study Guide (2015): Preparation Reference for the Certified Association Executive Exam + Practice Test Bank is the only book with a practice exam based on actual questions released from the official CAE item bank. This edition reflects newly updated and revised job analysis study findings from the American Society of Association Executives (ASAE). In this book, you’ll find everything you need to feel confident on test day, including high-level summaries of all the content covered in the CAE content outline’s nine domains. In addition to easy-to-digest content sections, CAE Study Guide (2015) is full of indispensable resources for anyone preparing for CAE certification. The online practice exam includes 100 questions released from the official CAE exam database, and testing tips will orient you toward the most successful strategies. Comprehensive content summaries of all nine domains tested on the CAE exam Online practice exam consisting of 100 questions drawn from the CAE test item database, plus answer key Preparation resources including recommended reading, key definitions, self-assessment, CAE study questions, and more Exam day readiness tips and suggestions for creating a study plan, focusing on difficult areas, and reducing test anxiety Beginning with the May 2015 CAE exam, the CAE Commission will implement its revised CAE test based on the updated content structure. CAE Study Guide (2015) is a terrifically useful resource for anyone seeking CAE certification.

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