the bare bones introduction to integrated marketing communication

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The Bare Bones Introduction To Integrated Marketing Communication

Author : Robyn Blakeman
ISBN : 0742555410
Genre : Business & Economics
File Size : 68. 4 MB
Format : PDF, Mobi
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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Bare Bones Introduction To Integrated Marketing Communication

Author : CTI Reviews
ISBN : 9781467220200
Genre : Education
File Size : 49. 14 MB
Format : PDF
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Facts101 is your complete guide to Bare Bones Introduction To Integrated Marketing Communication. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Integrated Marketing Communication

Author : Robyn Blakeman
ISBN : 9781538101063
Genre : Business & Economics
File Size : 66. 73 MB
Format : PDF, Docs
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Strategic Uses Of Alternative Media Just The Essentials

Author : Robyn Blakemen
ISBN : 9781317459323
Genre : Business & Economics
File Size : 77. 53 MB
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Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Nontraditional Media In Marketing And Advertising

Author : Robyn Blakeman
ISBN : 9781483316031
Genre : Business & Economics
File Size : 88. 20 MB
Format : PDF, ePub
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Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!

Strategic Media Decisions

Author : Marian Azzaro
ISBN : 1887229337
Genre : Business & Economics
File Size : 51. 43 MB
Format : PDF, Kindle
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Welcome to the world of media--the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today--packed with genuine substance and contemporary best practices in a clear, easy-to-read format. It's a useful and interesting introduction to an exciting world of career opportunities. Online instructor's materials, including lecture notes and PowerPoints are available free to adopters. A student workbook is also available free online to students.

Advertising Strategy

Author : Tom Altstiel
ISBN : 1412917964
Genre : Social Science
File Size : 53. 24 MB
Format : PDF, ePub, Mobi
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Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.

The Brains Behind Great Ad Campaigns

Author : Margo Berman
ISBN : 9781461644125
Genre : Social Science
File Size : 78. 11 MB
Format : PDF, ePub, Docs
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Communication Mosaics An Introduction To The Field Of Communication

Author : Julia T. Wood
ISBN : 9781305854833
Genre : Drama
File Size : 35. 81 MB
Format : PDF, Kindle
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Packed with the latest research, theory, and real-world practices, COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, 8E provides a thorough overview of the discipline as well as practical tools to help you maximize your personal, professional, and public communication skills. It introduces the basic processes of communication as well as explains how they are applied in specific contexts. In addition, every chapter includes a section devoted to digital communication and social media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Integrated Marketing Communications

Author : Larry Percy
ISBN : 9781136776274
Genre : Business & Economics
File Size : 24. 17 MB
Format : PDF, ePub, Mobi
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An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

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