the bare bones introduction to integrated marketing communication

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The Bare Bones Introduction To Integrated Marketing Communication

Author : Robyn Blakeman
ISBN : 0742555410
Genre : Business & Economics
File Size : 41. 1 MB
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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Bare Bones Introduction To Integrated Marketing Communication

Author : CTI Reviews
ISBN : 9781467220200
Genre : Education
File Size : 74. 18 MB
Format : PDF
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Facts101 is your complete guide to Bare Bones Introduction To Integrated Marketing Communication. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Integrated Marketing Communication

Author : Robyn Blakeman
ISBN : 9781538101063
Genre : Business & Economics
File Size : 36. 31 MB
Format : PDF, ePub, Docs
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Strategic Uses Of Alternative Media Just The Essentials

Author : Robyn Blakemen
ISBN : 9781317459323
Genre : Business & Economics
File Size : 86. 80 MB
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Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Kellogg On Integrated Marketing

Author : Dawn Iacobucci
ISBN : 0471204765
Genre : Business & Economics
File Size : 59. 37 MB
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Marketing experts Iacobucci and Calder here offer managers a better way to think about database marketing. This book takes the usual quantitative database concepts and integrates them with qualitative special-relationship marketing concepts, thus broadening the book's appeal.

Advertising Campaign Strategy A Guide To Marketing Communication Plans

Author : Donald Parente
ISBN : 9781305445123
Genre : Business & Economics
File Size : 42. 15 MB
Format : PDF, ePub, Mobi
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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Real Communication An Introduction With Mass Communication

Author : Dan O'Hair
ISBN : 9780312605773
Genre : Language Arts & Disciplines
File Size : 39. 27 MB
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Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, public speaking, and mass media contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. A new chapter on mass communication connects topics like media convergence, mediated communication, media messages, and media effects to everyday communication. To order a desk copy of Real Communication: An Introduction with Mass Communication please contact your local sales representative and use ISBN-13: 978-0-312-60577-3.

Nontraditional Media In Marketing And Advertising

Author : Robyn Blakeman
ISBN : 9781412997614
Genre : Business & Economics
File Size : 23. 48 MB
Format : PDF
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Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!

The Brains Behind Great Ad Campaigns

Author : Margo Berman
ISBN : 9781461644125
Genre : Social Science
File Size : 88. 82 MB
Format : PDF, Docs
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Thinking Through Communication

Author : Sarah Trenholm
ISBN : 9781351996259
Genre : Language Arts & Disciplines
File Size : 88. 21 MB
Format : PDF, ePub
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Now in its eighth edition, Thinking Through Communication provides a balanced introduction to the fundamental theories and principles of communication. It explores communication in a variety of contexts—from interpersonal to group to mass media—and can be used in both theoryand skills-based courses. With a dynamic approach, Trenholm helps students to develop a better understanding of communication as a field of study, as well as its practical applications. This edition devotes attention to how new technologies are changing the ways we think about communication, with revised chapters on both traditional and social media.

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