the business of media distribution monetizing film tv and video content in an online world american film market presents

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The Business Of Media Distribution

Author : Jeff Ulin
ISBN : 9781136070693
Genre : Performing Arts
File Size : 33. 72 MB
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First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

Introduction To Media Distribution

Author : Scott Kirkpatrick
ISBN : 9781351582810
Genre : Art
File Size : 56. 63 MB
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Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end—not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, international co-productions, tax credits, audience research, global regulatory boards, and even ‘behind closed doors’ monetization practices. The book offers: A straightforward, clear and insightful approach to understanding the fundamental basics of how the global distribution marketplace works, and how distribution companies actually operate and create the content they need; An insider’s analysis of all levels of the business with an emphasis on the independent scene, the root from where development in the industry grows; A comprehensive overview of how film and television markets and festivals work, and how buyers and sellers actually broker deals in the field; Detailed explanations of how each media right is defined and windowed to maximize potential revenue; A detailed overview of several major international territories, and how each operates within the context of the global media business; Guidance and advice from an industry expert on how one can initiate their professional career in the entertainment industry, applicable to individuals in all roles; A robust appendix containing in-depth studies of legal definitions, material delivery requirements, territory-by-territory financial projections, and more. An accompanying eResource offers template contracts, sample agreements, and further resources for download.

Alles Was Sie Ber Das Musikbusiness Wissen M Ssen

Author : Donald S. Passman
ISBN : 3791029878
Genre :
File Size : 39. 66 MB
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Wer eine Karriere im Musikgeschäft anstrebt, kommt an diesem Buch nicht vorbei! Ob bei der Planung eines Auftritts, bei Vertragsverhandlungen oder der Verwaltung der Finanzen - im Musikbusiness lauern viele rechtliche und finanzielle Fallen. Branchen-Kenner Wolfram Herrmann hat den US-Bestseller des Staranwalts Donald S. Passman auf die Musik-Szene in Deutschland, Österreich und der Schweiz übertragen. In diesem Ratgeber enthüllen die beiden Experten ihr umfangreiches Insiderwissen - fundiert und eingängig. "Hätte ich dieses Buch bereits zu Beginn meiner Karriere gehabt, wäre ich heute zehn Mal reicher und hätte ein Vermögen an Anwaltsgebühren gespart." Ed Bicknell, Manager der 'Dire Straits'

Digital Media Worlds

Author : Giuditta De Prato
ISBN : 9781137344250
Genre : Performing Arts
File Size : 82. 70 MB
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Digital Media Worlds tracks the evolution of the media sector on its way toward a digital world. It focuses on core economic and management issues (cost structures, value network chain, business models) in industries such as book publishing, broadcasting, film, music, newspaper and video game.

Die Richtige Einstellung

Author : Steven D. Katz
ISBN : 3861508397
Genre :
File Size : 88. 43 MB
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The Producer S Business Handbook

Author : John J. Lee (Jr.)
ISBN : 9780240814636
Genre : Performing Arts
File Size : 36. 78 MB
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This is the single best work on financing independent films. Mr. Lee presents an overall structure clearly and efficiently. This is not a "war stories" book. The landscape of the film business is changing rapidly and this is one of the only producing books about real producing. Mr. Lee and Ms. Gillen address one of the most difficult aspects of producing - financing---in a direct way that lays out the tasks and challenges an independent producer needs to know; they do not sugar-coat the business - it's all business; they explain the intricacies of financing while making it understandable. There is more to financing a film than developing a business plan and this book shows why. While there are a few, very few, books that are no-nonsense for producers, this is the only producing book that addresses financing with practical, in-depth information geared toward working producers that is efficiently written and presented. You can count on me to continue to use it.---Don Smith, Associate Chair & Associate Professor, Film & Video Department, Columbia College This is a timely book, detailing a proven method for success and providing relevant data for both investors and filmmakers, especially now that the Commodity Futures Trading Commission recently approved trading of film box office performance futures by Cantor Exchange and media derivatives by Trend Exchange.---Jillian Alexander, MBA, CM&AA, CHRC, Managing Director, Corporate Development & Strategy, Conduit Consulting LLC, Former VP-Corporate Development, SONY Pictures Entertainment and member SONY US Ventures team Converging digital media and powerful new monetization models are growing entertainment amidst an overall slipping global economy. In show business, everyone is in love with the show, but it's the business of making significant money that turns on the big boys and girls inside the tent. Learn what they already know by reading this new edition.---Steve Ecclesine, Independent Producer (12 motion pictures and more than 700 Television episodes) It is so sharply focused and so easy to digest, I am going to make it the official textbook for my online course in independent film marketing and sales across all platforms. Regarding internet marketing strategies, Chapter 4 clearly states insights we have all heard about but are often 100 overwhelmed to focus in on. While clearly stating such marketing is not easily done and requires a full-time person, the writers Lee and Gillen make it seem easy enough to use the "most effective social network sites...that specialize in unique communities. There are thousands of these. As of January, 2010, there were 37 global social network sites with 10 million or more members each, plus the following five global social network sites with 100 million or more members". There are also really useful case studies on District 9 and Paranormal Activity. Finally, Chapter 6 makes financing into an almost scientific activity, with clearly written and easily understood descriptions of various financial models which previously seemed veiled in obscure terms.---Sydney Levine, SydneysBuzz on IndieWIRE and IMDb, Online Instructor: UCLA Extension If you've ever wondered how most films can "lose" money while the studios remain in business, you'll find the answers here. This is a comprehensive and revealing examination of how distribution works and how the money flows.---Robert Goodman, Videography

Askgaryvee

Author : Gary Vaynerchuk
ISBN : 9783960920472
Genre : Self-Help
File Size : 31. 6 MB
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Fast 50 Millionen aufgerufene Videos auf Youtube, 1,5 Millionen Follower bei Twitter, 2,2 Millionen bei Facebook, New York Times- und Wall Street Journal-Bestsellerautor – Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. Seine Karriere liest sich wie ein modernes Märchen: Als Kind weißrussischer Einwanderer machte er aus dem Weingeschäft seines Vaters ein Millionen-Imperium – dank E-Commerce. Zusätzlich startete er seinen eigenen Video-Blog auf Youtube, den sich mittlerweile Millionen Gründer und Entrepreneure angesehen haben. In "#AskGaryVee" sind die nützlichsten und interessantesten Fragen des Video-Blogs mit Garys Antworten zusammengestellt und erweitert. Von erfolgreichen Twitter-Strategien für kleine Unternehmen über die Kunst, Promis für die eigene Marke zu gewinnen, bis hin zum wirksamen Launch neuer Produkte. Egal ob man sein eigenes Start-up gründet, in der Digitalbranche arbeitet oder in einer ganz klassischen Firma anheuert, "#AskGaryVee" ist das essenzielle Handbuch, um Großes zu leisten.

The Long Tail

Author : Chris Anderson
ISBN : 3423345314
Genre :
File Size : 62. 42 MB
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Die Kunst Des Seo

Author : Eric Enge
ISBN : 9783868993752
Genre :
File Size : 60. 35 MB
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Geballte Expertise von vier namhaften SEO-Profis: Die Kunst des SEO vermitteln das Wissen, das Sie fur Aufbau und Durchfuhrung einer erfolgreichen SEO-Strategie benotigen. Die beschriebenen Methoden reichen dabei von einfachen bis hin zu anspruchsvollen Manahmen. Auch aktuelle Entwicklungen beim Suchmaschinenranking werden einbezogen, so zum Beispiel der Einfluss von Social Media und Nutzerbeteiligung auf die Suchergebnisse. Kurzum: Die Kunst des SEO ist ein umfassendes und fur alle SEO-Profis hochinteressantes Fachbuch. Ausgewahlte Stimmen zur Originalausgabe: "SEO-Expertise ist heute eine Grundvoraussetzung fur erfolgreiches Online-Business. Dieses Buch, das von vier der besten SEO-Praktiker geschrieben wurde, die es gibt, vermittelt alles, was man heute in diesem Bereich wissen muss." Tony Hsieh, CEO von Zappos.com und Autor des Bestsellers Delivering Happiness "Frei von Hype, reich an Fakten und vollgestopft mit Erkenntnissen, die unverzichtbar fur jeden sind, der SEO umfassend verstehen mochte." Seth Godin, Autor von We Are All Weird und anderen Buchern

Das Social Media Marketing Buch

Author : Dan Zarrella
ISBN : 9783868992380
Genre :
File Size : 33. 97 MB
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Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle

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