the business of media distribution monetizing film tv and video content in an online world american film market presents

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The Business Of Media Distribution

Author : Jeff Ulin
ISBN : 9781136070693
Genre : Performing Arts
File Size : 26. 60 MB
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First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

The Business Of Media Distribution

Author : Jeff Ulin
ISBN : 9781136057656
Genre : Performing Arts
File Size : 64. 3 MB
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Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.

The Business Of Media Distribution

Author : Jeff Ulin
ISBN : 9780240812007
Genre : Performing Arts
File Size : 21. 85 MB
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This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.

The Business Of Media Distribution

Author : Jeff Ulin
ISBN : 9781136070693
Genre : Performing Arts
File Size : 55. 40 MB
Format : PDF
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First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

The Producer S Business Handbook

Author : John J. Lee (Jr.)
ISBN : 9780240814636
Genre : Performing Arts
File Size : 71. 18 MB
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This is the single best work on financing independent films. Mr. Lee presents an overall structure clearly and efficiently. This is not a "war stories" book. The landscape of the film business is changing rapidly and this is one of the only producing books about real producing. Mr. Lee and Ms. Gillen address one of the most difficult aspects of producing - financing---in a direct way that lays out the tasks and challenges an independent producer needs to know; they do not sugar-coat the business - it's all business; they explain the intricacies of financing while making it understandable. There is more to financing a film than developing a business plan and this book shows why. While there are a few, very few, books that are no-nonsense for producers, this is the only producing book that addresses financing with practical, in-depth information geared toward working producers that is efficiently written and presented. You can count on me to continue to use it.---Don Smith, Associate Chair & Associate Professor, Film & Video Department, Columbia College This is a timely book, detailing a proven method for success and providing relevant data for both investors and filmmakers, especially now that the Commodity Futures Trading Commission recently approved trading of film box office performance futures by Cantor Exchange and media derivatives by Trend Exchange.---Jillian Alexander, MBA, CM&AA, CHRC, Managing Director, Corporate Development & Strategy, Conduit Consulting LLC, Former VP-Corporate Development, SONY Pictures Entertainment and member SONY US Ventures team Converging digital media and powerful new monetization models are growing entertainment amidst an overall slipping global economy. In show business, everyone is in love with the show, but it's the business of making significant money that turns on the big boys and girls inside the tent. Learn what they already know by reading this new edition.---Steve Ecclesine, Independent Producer (12 motion pictures and more than 700 Television episodes) It is so sharply focused and so easy to digest, I am going to make it the official textbook for my online course in independent film marketing and sales across all platforms. Regarding internet marketing strategies, Chapter 4 clearly states insights we have all heard about but are often 100 overwhelmed to focus in on. While clearly stating such marketing is not easily done and requires a full-time person, the writers Lee and Gillen make it seem easy enough to use the "most effective social network sites...that specialize in unique communities. There are thousands of these. As of January, 2010, there were 37 global social network sites with 10 million or more members each, plus the following five global social network sites with 100 million or more members". There are also really useful case studies on District 9 and Paranormal Activity. Finally, Chapter 6 makes financing into an almost scientific activity, with clearly written and easily understood descriptions of various financial models which previously seemed veiled in obscure terms.---Sydney Levine, SydneysBuzz on IndieWIRE and IMDb, Online Instructor: UCLA Extension If you've ever wondered how most films can "lose" money while the studios remain in business, you'll find the answers here. This is a comprehensive and revealing examination of how distribution works and how the money flows.---Robert Goodman, Videography

Transmedia Marketing

Author : Anne Zeiser
ISBN : 9781134746293
Genre : Art
File Size : 89. 24 MB
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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Entertainment Industry Economics

Author : Harold L. Vogel
ISBN : 9781316062074
Genre : Business & Economics
File Size : 69. 1 MB
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The entertainment and media industries, already important sectors of the US economy, continue to grow rapidly in other countries around the world. This ninth edition of Entertainment Industry Economics continues to be the definitive source on the economics of film, music, television, advertising, broadcasting, cable, casino and online wagering, publishing, performing arts and culture, toys and games, sports, and theme parks. It synthesizes a vast amount of data to provide a clear, comprehensive, and up-to-date reference guide on the economics, financing, accounting, production, and marketing of entertainment in the United States and overseas. Completely updated, it includes new sections on price effects, art markets, and Asian gaming. Financial analysts and investors, economists, industry executives, accountants, lawyers, regulators and legislators, and journalists, as well as students preparing to join these professionals, will benefit from this invaluable guide on how the entertainment and media industries operate.

This Business Of Television

Author : Howard J. Blumenthal
ISBN : 9780823077632
Genre : Law
File Size : 55. 35 MB
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Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally. A user's guide to television contracts, plus directories of associations, government agencies, and producers and distributors, make this book an invaluable resource for anyone involved with—or simply interested in—the business of television. • Practical and comprehensive—the only book of its kind! • More than 300 American colleges and universities have television curriculums • Revised edition focuses on the changing world market for television • Replaces ISBN 0-8230-7704-7 •

Hollywood 101

Author : Frederick Levy
ISBN : 1429955252
Genre : Performing Arts
File Size : 71. 60 MB
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Looking for a career in the film business? Look no further. Making it in Hollywood is possible. But only if you have a workable strategy. When author Frederick Levy launched his own fledgling career, he didnt' know a soul in the business. But that didn't stop him and it doesn't have to stop you. Hollywood 101 is a complete game plan for getting your foot in the door of the film industry. With fascinating inside stories and advice from key players, it takes you step-by-step up the ladder of success. Whether you aspire to be a producer, director, writer, talent agent, and any other behind-the-camera professional, this is the one book you need to turn your "reel" dreams into reality!

Understanding The Business Of Entertainment

Author : Gregory Bernstein
ISBN : 9781317680512
Genre : Art
File Size : 76. 69 MB
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Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.

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