the cluetrain manifesto 10th anniversary edition

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The Cluetrain Manifesto

Author : Rick Levine
ISBN : 9780465004140
Genre : Business & Economics
File Size : 24. 87 MB
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The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

From Cascade To Conversation

Author : Katie Macaulay
ISBN : 9780957572423
Genre : Business & Economics
File Size : 53. 54 MB
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It is time for organisations to end the corporate monologue with their employees and engage in meaningful, productive conversations. Content, knowledge and opinion are no longer fixed and finite. To those still broadcasting, we say do something radical: listen. What was once in the hands of the few is now in the hands of the many. Banish broadcast and turn your cascade into a conversation.

Change Your Space Change Your Culture

Author : Rex Miller
ISBN : 9781118937839
Genre : Business & Economics
File Size : 72. 7 MB
Format : PDF
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The fastest, easiest way to shift culture toward engagement andproductivity Change Your Space, Change Your Culture is a guide totransforming business by rethinking the workplace. Written by ateam of trail-blazing leaders, this book reveals the secrets ofcompanies that discovered the power of culture and space. Thisinsightful guide reveals what companies lose by viewing officespace as something to manage or minimize. With practical tips andimplementation details, the book helps the reader see that theworkspace is, in fact, a crucial driver of productivity andmorale. Change Your Space, Change Your Culture was born out ofrecent studies that expose truly outrageous "Oh, my God"realities: More than 70 percent of the workforce either hates their job orthey are just going through the motions. Half of all office space is wasted. Those shattering facts exist because office space is generallyregarded as "overhead" or "sunk cost." Most buildings today clearlycommunicate the low priority placed on people-friendly design. Poorworkforce engagement is baked into the culture. This book providesguidance on turning this around, by rethinking and reshaping spaceto align with the way people work. Specifically, this book movesfrom the high-altitude view down to the details on how to: Discover the fastest, easiest and most cost-effective way toshift culture Add square footage by using space more effectively Boost employee engagement and vitality by the creative use ofspace Learn how space can become a powerful productivity tool We all know that design, space, and flow have a powerful effecton the human psyche. Our homes, museums, sports arenas, places ofworship, and even airport terminals reveal that. Environment caninspire dread or enthusiasm, distraction or focus, collaboration orisolation. That's why the office must be designed to inspire thedesired culture and workflow – if it's not properly designed,no program, training or rules will be effective over time.Change Your Space, Change Your Culture is the practicalguide to office space, the foundation of an engaging culture.

The Intention Economy

Author : Doc Searls
ISBN : 9781422158524
Genre : Business & Economics
File Size : 86. 26 MB
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Describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

Share This

Author : CIPR (Chartered Institute of Public Relations)
ISBN : 9781118404874
Genre : Business & Economics
File Size : 58. 21 MB
Format : PDF, ePub
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Share This is a practical handbook to the biggestchanges taking place in the media and its professions by theChartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relationspractitioners representing a cross-section of public, private andvoluntary sector expertise using many of the social tools andtechniques that it addresses. The book is split into 26 chapters over eight topic areascovering the media and public relations industry, planning, socialnetworks, online media relations, monitoring and measurement,skills, industry change and the future of the industry. It’sa pragmatic guide for anyone that works in public relations andwants to continue working in the industry. Share This was edited by Stephen Waddington withcontributions from: Katy Howell, Simon Sanders, Andrew Smith, HelenNowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, AlexLacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, PhilipSheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, RachelMiller, Mark Pack, and Simon Collister.

Factors Affecting Organizational Blog Content

Author : Timothy S. Penning
ISBN : MSU:31293030635969
Genre : Blogs
File Size : 24. 43 MB
Format : PDF, ePub, Mobi
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Fast Company The Rules Of Business

Author : Fast Company's Editors and Writers
ISBN : 0385516886
Genre : Business & Economics
File Size : 73. 26 MB
Format : PDF
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From The Rules of Business Rule #1 The first rule of business is the same as the first rule of life: Adapt or die. “What gets measured, gets done.” —Peter Drucker Rule #8 Nothing is more overrated than a new idea. Ideas by themselves are worthless. It’s what you do with them that matters. “Bet on the jockey, not on the horse.” —Malcolm Forbes “Best practices usually aren’t.” —Christopher Locke, co-author, The Cluetrain Manifesto Rule #49 If it is not right, don’t do it; if it is not true, don’t say it. “If you think you’re too small to have an impact, try going to bed with a mosquito in the room.” —Dame Anita Roddick, founder, The Body Shop In THE RULES OF BUSINESS, Fast Company’s renowned editor in chief, John Byrne and the writers and editors of Fast Company, distill the major ideas and principles of the world of business into fifty-five essential rules. These rules are elaborated on and enhanced by quotes and insights from over 200 business leaders, practitioners, and thinkers into what is sure to be an essential desk reference for managers, professionals, and executives-to-be. Published on the tenth anniversary of the magazine, FAST COMPANY’S THE RULES OF BUSINESS features the essential principles behind today’s most important business topics, from customer service to innovation, from strategic thinking to leadership and management. The book introduces each category with a two-page commentary, and weaves two to four essential rules throughout every chapter. At the end of each chapter a boxed, bulleted “Fast Take” section gives readers specific takeaways they can use in their day-to-day work. The heart of each chapter, however, is the quotes and insights on the subject culled from the great minds in business, both living and historical—leaders and thinkers such as Machiavelli and Jack Welch, Adam Smith and his invisible hand and Tom Peters on marketing Me, Inc., Michael Porter on (what else?) strategy and A.G. Lafley, Jeff Bezos on the perils of hiring the wrong person and Bill Gates on the value of information technology, Anne Mulcahy and Warren Buffett, and many more. FAST COMPANY’S THE RULES OF BUSINESS is the ultimate desk reference.

Buyer S Guide

Author : William White
ISBN : UVA:X006112263
Genre : Library science
File Size : 31. 20 MB
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Fast Company The Rules Of Business

Author : Paul B. Brown
ISBN : 9780385527316
Genre : Business & Economics
File Size : 77. 35 MB
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In The Rules of Business, the writers and editors of Fast Company distill the major ideas and principles of the world of business into fifty-five essential rules. These rules are elaborated on and enhanced by quotes and insights from over 200 business leaders, practitioners, and thinkers into what is sure to be an essential desk reference for managers, professionals, and executives-to-be. Published on the tenth anniversary of the magazine, Fast Company's The Rules of Business features the essential principles behind today’s most important business topics, from customer service to innovation, from strategic thinking to leadership and management. The book introduces each category with a two-page commentary, and weaves two to four essential rules throughout every chapter. At the end of each chapter a boxed, bulleted “Fast Take” section gives readers specific takeaways they can use in their day-to-day work. The heart of each chapter, however, is the quotes and insights on the subject culled from the great minds in business, both living and historical—leaders and thinkers such as Machiavelli and Jack Welch, Adam Smith and his invisible hand and Tom Peters on marketing Me, Inc., Michael Porter on (what else?) strategy and A.G. Lafley, Jeff Bezos on the perils of hiring the wrong person and Bill Gates on the value of information technology, Anne Mulcahy and Warren Buffett, and many more. Fast Company's The Rules of Business is the ultimate desk reference. From The Rules of Business Rule #1 The first rule of business is the same as the first rule of life: Adapt or die. “What gets measured, gets done.” —Peter Drucker Rule #8 Nothing is more overrated than a new idea. Ideas by themselves are worthless. It’s what you do with them that matters. “Bet on the jockey, not on the horse.” —Malcolm Forbes “Best practices usually aren’t.” —Christopher Locke, co-author, The Cluetrain Manifesto Rule #49 If it is not right, don’t do it; if it is not true, don’t say it. “If you think you’re too small to have an impact, try going to bed with a mosquito in the room.” —Dame Anita Roddick, founder, The Body Shop From the Hardcover edition.

Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015046794437
Genre : American literature
File Size : 28. 78 MB
Format : PDF, Kindle
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