the consumer s guide to effective environmental choices practical advice from the union of concerned scientists

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The Consumer S Guide To Effective Environmental Choices

Author : Michael Brower
ISBN : 9780307427021
Genre : Nature
File Size : 61. 80 MB
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From one of the most prestigious nonprofit organizations devoted to environmental issues comes a clear, practical, and rational overview of the relationship between consumers and the environment. Paper or plastic? Bus or car? Old house or new? Cloth diapers or disposables? Some choices have a huge impact on the environment; others are of negligible importance. To those of us who care about our quality of life and what is happening to the earth, this is a vastly important issue. In these pages, the Union of Concerned Scientists help inform consumers about everyday decisions that significantly affect the environment. For example, a few major decisions--such as the choice of a house or vehicle--have such a disproportionately large affect on the environment that minor environmental infractions shrink by comparison. This book identifies the 4 Most Significant Consumer-Related Environmental Problems, the 7 Most Damaging Spending Categories, 11 Priority Actions, and 7 Rules for Responsible Consumption. Learn what you can do to have a truly significant impact on our world from the people who are at the forefront of scientific research. From the Trade Paperback edition.

Global Environmental Challenges Of The Twenty First Century

Author : David E. Lorey
ISBN : 0842050493
Genre : Social Science
File Size : 20. 86 MB
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The most serious environmental problems of the twenty-first century have the potential to alter the course of life on this planet. Global warming, toxic waste, water and air pollution, acid rain, and shrinking energy supplies are frightening challenges that may threaten our future if we do not face up to them. Global Environmental Challenges provides important information and gives us hope about the environment. This book first helps us to grasp these difficulties, then shows us the choices we can make. How long to leave a light on, whether to take the car, the train, or bicycle to work, whether to recycle or throw away, whether to vote to curb continued suburban sprawl-all of these decisions can make a difference. This collection of some of the best essays and articles on the environment comes from a variety of sources, including journals, magazines, websites of ecological/conservation organizations, and other publications. Five major sections investigate the interaction of population growth, consumption, and environment; the emerging crisis in freshwater around the globe; global climate and atmosphere (including global warming); biodiversity loss; and the concept of sustainable development-using natural resources to place future human development on a sustainable path. The final section on sustainable development reveals how we can take action. As individuals, we can make a difference readily and easily without making huge personal sacrifices. As societies, we can work together in a global community of interest to sustain the earth. This valuable resource offers readers a better understanding of our environmental problems and presents solutions to improving the health of the planet.

The Art Of The Book Proposal

Author : Eric Maisel
ISBN : 1440650454
Genre : Business & Economics
File Size : 25. 65 MB
Format : PDF
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Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal provides the framework on which to build a great idea, as well as intelligent, empathetic instruction on how to produce a proposal that will capture the interest of an agent or editor. While most how-to writing books focus only on the nuts and bolts of putting a proposal together, Maisel, considered by many to be America's foremost expert on the psychological side of the creative process, also helps the writer overcome mental barriers to producing the best work possible. Using a holistic approach to the sometimes unglamorous work of designing a proposal, his guide enables a writer to transform an idea into a book.

Veggie Revolution

Author : Sally Kneidel
ISBN : 155591540X
Genre : Cooking
File Size : 77. 21 MB
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Proposes feasible and empowering steps for change, as well as simple and delicious vegetarian recipes.

Werbe Und Konsumentenpsychologie

Author : Georg Felser
ISBN : 9783642376450
Genre : Psychology
File Size : 68. 9 MB
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Wer behauptet, das Geschehen auf den Märkten und speziell in der Werbung sei »alles nur Psychologie«, braucht kaum Widerspruch zu fürchten. Die psychologischen Anteile im Marktgeschehen werden oft als die entscheidenden bezeichnet und diese wirken praktisch auf allen Ebenen: bei Strategieentscheidungen in Unternehmen, an der Börse genauso wie bei der Urlaubsplanung zuhause oder vor dem Regal im Supermarkt. Daher spielen konsumpsychologische Erkenntnisse eine immer größere Rolle in der Forschung oder in der Marketing-Anwendung, oft unter Bezeichnungen wie Neuromarketing“, „Implicit Marketing“ oder „Verhaltensökonomie“. Mit diesem seit Jahren erfolgreichen Einführungsbuch halten Sie also die Grundlagen der Neuro- oder Verhaltensökonomie in Händen. Unser Konsumverhalten wird hierin aus der Perspektive unterschiedlicher psychologischer Disziplinen beleuchtet. Die vierte Auflage ist wieder um eine Vielzahl neuester Erkenntnisse erweitert worden. Wie auch in den Vorauflagen werden dabei die automatischen, nicht weiter kontrollierten und »impliziten« Anteile unseres Verhaltens besonders berücksichtigt. Für Psychologen bietet das Buch eine konkurrenzlose Aufarbeitung psychologischen Wissens zur Wirkung von Werbung und ihrer Gestaltung auf die Konsumenten. Wirtschaftswissenschaftlern bietet dieses Buch eine wertvolle Einführung in die Regeln, denen das menschliche Verhalten folgt. Studierende der Fachrichtung Graphik/Design finden hier eine Übersicht über die Wirkung spezifischer Gestaltungsmittel. Zum Autor: Georg Felser ist Professor für Wirtschaftspsychologie an der Hochschule Harz in Wernigerode. Er hat bislang an verschiedenen anderen Hochschulen Werbe- und Konsumentenpsychologie gelehrt, so etwa an der Fachhochschule für Graphik und Design in Trier, der Frankfurt School of Finance and Management oder den Universitäten in Trier, Linz, Halle (Saale) und Hohenheim. “b>Dozentenstimmen zur Vorauflage: Sicher das beste deutschsprachige Buch über Konsumentenpsychologie. Es steht nicht nur „Psychologie“ drauf, es wird fundiert auf die psychologischen Grundlagen eingegangen und darauf aufgebaut. Insbesondere neuere Forschung wurde rezipiert. Prof. Dr. Michaela Wänke, Universität Mannheim Das Buch gefällt durch eine enge und einfallsreiche Verknüpfung allgemeiner psychologischer Theorien und Befunde mit Konsumentenverhalten und Werbung. Der Text ist gut verständlich, manchmal sogar witzig. Der Stil unterscheidet sich damit wohltuend von den üblichen Schachtelsätzen deutscher sozialwissenschaftlicher Lehrbücher. Trotz der Flüssigkeit der Sprache bleibt das Buch stets wissenschaftsbasiert. Prof. Dr. Ullrich Günther, Universität Lüneburg

State Of The World 2004

Author : The Worldwatch Institute
ISBN : 9781610916356
Genre : Nature
File Size : 42. 56 MB
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With chapters on food, water, energy, the politics of consumption and redefining the good life, Worldwatch’s award-winning research team asks whether a less-consumptive society is possible—and then argues that it is essential.

The Virtuous Consumer

Author : Leslie Garrett
ISBN : 1577318102
Genre : Nature
File Size : 56. 77 MB
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Sure, there are people who chain themselves to old-growth trees, raise their one child diaper-free, and make their own soap. The Virtuous Consumer is for the rest of us, struggling to make choices that are better for the planet — and for us. Leslie Garrett has created a comprehensive reference guide that — like a smart, funny, and eco-conscious friend — will steer you toward ethical purchases for everything from lipstick to cars, kids' toys to a new mattress. The Virtuous Consumer is your key to shopping consciously and creating a simpler, greener lifestyle.

Big Green Purse

Author : Diane McEachern
ISBN : 1440630097
Genre : Nature
File Size : 47. 79 MB
Format : PDF, Kindle
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Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"

The Consumer Society Reader

Author : Juliet Schor
ISBN : 9781595587589
Genre : Social Science
File Size : 26. 48 MB
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The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited writings on "conspicuous consumption"; Betty Friedan on the housewife's central role in consumer society; John Kenneth Galbraith's influential analysis of the "affluent society"; and Pierre Bourdieu on the notion of "taste." "Consumer society--the 'air we breathe,' as George Orwell has described it--disappears during economic downtruns and political crises. It becomes visible again when prosperity seems secure, cultural transformation is too rapid, or enviornmental disasters occur. Such is the time in which we now find ourselves. As the roads clog with gas-guzzling SUVs and McMansions proliferate in the suburbs, the nation is once again asking fundamental questions about lifestyle. Has 'luxury fever,' to use Robert Frank's phrase, gotten out of hand? Are we really comfortable with the 'Brand Is Me' mentality? Have we gone too far in pursuit of the almighty dollar, to the detriment of our families, communities, and natural enviornment? Even politicians, ordinarily impermeable to questions about consumerism, are voicing doubts... [and] polls suggest majorities of Americans feel the country has become too materialistic, too focused on getting and spending, and increasingly removed from long-standing non-materialist values." —From the introduction by Douglas B. Holt and Juliet B. Schor

The New Solar Home

Author : Dave Bonta
ISBN : 9781423603900
Genre : Architecture
File Size : 78. 88 MB
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A full-color collection with 150 photos highlights homes that not only use renewable energy but also are the result of recycling and repurposing materials used in construction and reducing the impact on the surrounding environment through sensitive building methods. Original.

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