the conversational firm rethinking bureaucracy in the age of social media the middle range series

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The Conversational Firm

Author : Catherine J. Turco
ISBN : 9780231541954
Genre : Business & Economics
File Size : 28. 14 MB
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A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

The Conversational Firm

Author : Catherine Turco
ISBN : 0231178999
Genre : Business & Economics
File Size : 52. 71 MB
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A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

Sociological Abstracts

Author : Leo P. Chall
ISBN : UOM:39015078349480
Genre : Sociology
File Size : 20. 73 MB
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CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.

New York Magazine

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File Size : 46. 73 MB
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New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

Best Life

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File Size : 30. 17 MB
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Best Life magazine empowers men to continually improve their physical, emotional and financial well-being to better enjoy the most rewarding years of their life.

American Book Publishing Record

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ISBN : UOM:39015066180442
Genre : American literature
File Size : 83. 45 MB
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El Hi Textbooks And Serials In Print

Author : Bowker Staff
ISBN : UOM:39015037064261
Genre : Education
File Size : 55. 19 MB
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Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015046802248
Genre : American literature
File Size : 73. 15 MB
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Alternative Press Index

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File Size : 70. 1 MB
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Books In Print 2004 2005

Author :
ISBN : 0835246493
Genre : Literature
File Size : 37. 61 MB
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