the design of everyday things revised and expanded edition

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The Design Of Everyday Things

Author : Don Norman
ISBN : 9780465072996
Genre : Business & Economics
File Size : 77. 95 MB
Format : PDF, Kindle
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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

The Design Of Everyday Things

Author : Donald A. Norman
ISBN : 0465050654
Genre : Business & Economics
File Size : 29. 5 MB
Format : PDF
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An expanded edition of the author's pioneering classic on the application of cognitive science to design explains how to depend less on hidden controls, arbitrary functions and user memory while making functions more visible so that consumers are naturally guided to correct controls. Original.

The Design Of Everyday Things

Author : Donald A. Norman
ISBN : 9780465003945
Genre : Psychology
File Size : 29. 59 MB
Format : PDF
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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

The Psychology Of Everyday Things

Author : Donald A. Norman
ISBN : 9780465067091
Genre : Business & Economics
File Size : 89. 76 MB
Format : PDF, Docs
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A critique of modern-day technology suggests that many items are designed with total disregard for human psychology, resulting in products with visually ambiguous or hidden controls, symbols with arbitrary relationships to function, and overreliance on memory

The Design Of Everyday Things

Author : Don Norman
ISBN : 9780465050659
Genre : Business & Economics
File Size : 20. 65 MB
Format : PDF, Mobi
Download : 968
Read : 1076

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

Change By Design

Author : Tim Brown
ISBN : 9780061937743
Genre : Business & Economics
File Size : 29. 36 MB
Format : PDF
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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

The Design Of Future Things

Author : Don Norman
ISBN : 0465013031
Genre : Psychology
File Size : 87. 33 MB
Format : PDF
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In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrowÕs thinking machines. A fascinating look at the perils and promise of the intelligent objects of the future, The Design of Future Things is a must-read for anyone interested in the dawn of a new era in technology.

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