the design of everyday things revised and expanded edition

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The Design Of Everyday Things

Author : Don Norman
ISBN : 9780465072996
Genre : Business & Economics
File Size : 42. 73 MB
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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

The Psychology Of Everyday Things

Author : Donald A. Norman
ISBN : 9780465067091
Genre : Business & Economics
File Size : 58. 53 MB
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A critique of modern-day technology suggests that many items are designed with total disregard for human psychology, resulting in products with visually ambiguous or hidden controls, symbols with arbitrary relationships to function, and overreliance on memory

The Design Of Everyday Things Indian Ed

Author : Don Norman
ISBN : 0465055710
Genre : Business & Economics
File Size : 30. 39 MB
Format : PDF, Kindle
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The Design Of Future Things

Author : Don Norman
ISBN : 9780465002283
Genre : Psychology
File Size : 20. 48 MB
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Explores the benefits and problems in inventing and designing machines that can interact with humans with a review of the changes in human psychology that occurs when such inventions are introduced to the modern world.

Emotional Design

Author : Don Norman
ISBN : 9780465004171
Genre : Design
File Size : 81. 52 MB
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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

Living With Complexity

Author : Donald A. Norman
ISBN : 9780262296878
Genre : Technology & Engineering
File Size : 41. 34 MB
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If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools. Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding -- but only if it is understandable, sensible, and meaningful.

Things That Make Us Smart

Author : Don Norman
ISBN : 9781626815377
Genre : Design
File Size : 23. 15 MB
Format : PDF, Mobi
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By the author of THE DESIGN OF EVERYDAY THINGS. Insightful and whimsical, profoundly intelligent and easily accessible, Don Norman has been exploring the design of our world for decades, exploring this complex relationship between humans and machines. In this seminal work, fully revised and updated, Norman gives us the first steps towards demanding a person-centered redesign of the machines we use every day. Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with memory—the machines we create begin to shape how we think and, at times, even what we value. In THINGS THAT MAKE US SMART, Donald Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.

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