the design of everyday things revised and expanded edition

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The Design Of Everyday Things

Author : Donald A. Norman
ISBN : 9780465072996
Genre : Business & Economics
File Size : 90. 14 MB
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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious?even liberating?book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. "The Design of Everyday Things" shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, "The Design of Everyday Things" is a powerful primer on how?and why?some products satisfy customers while others only frustrate them.

The Design Of Everyday Things

Author : Donald A. Norman
ISBN : 0465050654
Genre : Business & Economics
File Size : 27. 97 MB
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An expanded edition of the author's pioneering classic on the application of cognitive science to design explains how to depend less on hidden controls, arbitrary functions and user memory while making functions more visible so that consumers are naturally guided to correct controls. Original.

The Design Of Everyday Things

Author : Donald A. Norman
ISBN : 9780465003945
Genre : Psychology
File Size : 56. 84 MB
Format : PDF
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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

The Psychology Of Everyday Things

Author : Donald A. Norman
ISBN : 0385267746
Genre : Environmental psychology
File Size : 48. 87 MB
Format : PDF, ePub, Mobi
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Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty, among them, the VCR, computer, and office telephone, all models of how not to design for people. But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care. The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.

Emotional Design

Author : Donald A. Norman
ISBN : 9780465004171
Genre : Business & Economics
File Size : 26. 17 MB
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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that

Living With Complexity

Author : Donald A. Norman
ISBN : 9780262296878
Genre : Technology & Engineering
File Size : 77. 53 MB
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If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools. Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding -- but only if it is understandable, sensible, and meaningful.

The Design Of Future Things

Author : Donald A. Norman
ISBN : 0465013031
Genre : Business & Economics
File Size : 85. 17 MB
Format : PDF, ePub
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In "The Design of Future Things," best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrowOCOs thinking machines. A fascinating look at the perils and promise of the intelligent objects of the future, "The Design of Future Things" is a must-read for anyone interested in the dawn of a new era in technology."

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